Yo Mobile Games & Computer Services

• Conceptualizing visuals based on requirements of the other teams. • Create designs using illustration, photo editing and layout software. • Working together with UI/UX Designer on in-app graphics and marketing department for promotional designs. • Request feedback about the top performing designs to the media agency and social media team. • Creation of visual content for advertising campaigns, social media, newsletters, mails, in-app coms, and presentations. • Maintain the brand fresh and updated to keep it attractive.

• Develop cool features using Kotlin • Participate in Code Review • Participate in technical discussions with other team leads, suggest solutions, suggest optimal architectural and design decisions • Communicate with Product/Project Managers, UI/UX designers • Participate in Scrum rituals, provide estimates

• Develop and own the marketing strategy for Global YO and YO Mobile (US and Mexico), aligned to company revenue and growth objectives. • Lead performance marketing across paid channels (Google, Meta, TikTok) with a focus on ROI and efficient customer acquisition. • Define and own the lifecycle marketing and customer communications strategy, building toward consistent engagement that drives retention and revenue. • Drive omnichannel marketing execution, including digital campaigns and offline activations where appropriate (particularly in the US and Mexico markets). • Use data to inform every decision—rigorously analyze campaign performance, conversion funnels, and customer behavior to optimize spend and strategy. • Manage the selection, onboarding, and ongoing performance of external marketing and creative agencies. • Evaluate whether to bring Global YO's marketing fully in-house, maintain an agency model, or pursue a hybrid approach—and execute on that decision. • Hold agencies accountable to clear KPIs, budgets, and timelines. • Build the internal marketing team from the ground up, hiring for roles including (but not limited to) copywriting, lifecycle marketing, performance marketing, and creative. • Foster a high-performance, data-driven culture within the marketing organization. • Manage and mentor direct reports, providing clear goals and regular feedback. • Collaborate closely on marketing technology, Braze strategy, growth initiatives, and product-marketing alignment. • Coordinate on product launches, feature marketing, and user experience improvements that impact acquisition and retention. • Develop and manage the marketing budget, ensuring spend is accountable and tied to measurable outcomes.

• Convert roadmap features into smaller user stories • Write clear and well-structured business requirements and documentation • Translate business requirements into clear and concise functional specifications for the technical team • Work closely with UI/UX Designers and Web Developers to achieve the best possible user experience • Act as a lead user of the system and gain a solid understanding of the users, market, competition and future trends of the system • Make sure that technical solutions always align with customer needs • Participate in product design and development, and monitor implementation timelines across different product/feature teams

• Own the Android SDK end-to-end - architecture, public API, distribution, versioning • Build and maintain the Android runtime that runs AI inference across the major NPU vendors • Handle the long tail of Android hardware fragmentation - flagship to mid-range • Make it fast, battery-friendly, and thermally well-behaved at sustained load • Manage the lifecycle correctly within Android foreground-service and battery-optimisation rules • Work with the iOS engineer to keep the two platforms feature-aligned • Ship to production and iterate against real-world telemetry