Yellow Card App

• Act as the final technical reviewer for complex setups, including global traffic routing and EKS scaling. • Architect robust solutions to ensure strict adherence to our 99.99% System Uptime Executive OKR. • Identify underlying root causes for critical production incidents and provide permanent fixes. • Lead service capacity planning, demand forecasting, and system tuning to ensure scalability. • Establish end-to-end monitoring and alerting on all critical systems to ensure SLAs are met. • Establish trust with senior leaders by aligning technical priorities with business goals. • Partner with SecOps to ensure our global infrastructure meets rigorous security standards.

• Lead delivery of Cross-Border, regional and domestic rail integrations via API, SWIFT and host-to-host • Translate bank specifications into detailed product & engineering requirements and delivery plans. • Drive integration testing, certification, and production go-live. • Manage post-integration lifecycle. • Define integration success metrics (e.g., reliability, reconciliation accuracy, SLA adherence, operational efficiency). • Standardize reusable integration patterns to reduce duplication and accelerate future bank onboarding. • Facilitate building a pricing framework and evolve the model based on business needs • Conduct regular market research and analyze competitor pricing • Collaborate with finance and treasury teams to model the P&L and margin implications • Define the business logic and system capabilities required to support full payment lifecycles • Design, deliver and validate handling of unhappy paths and operational edge cases.

• Lead end-to-end GTM strategies for product launches • Collaborate with product, marketing, sales, and other teams • Track launch performance, customer engagement, and internal enablement metrics • Create scalable playbooks and documentation for lifecycle product marketing • Develop high-impact sales enablement materials • Ensure consistent positioning and messaging across all marketing materials • Run regular enablement sessions with sales and revenue teams • Conduct customer interviews and win/loss analyses • Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins • Build and maintain competitive intelligence frameworks

• Serve as a senior member of the FP&A team, supporting wider finance function when required • Serve as a finance partner to department owners supporting them budget, understand their cost drivers and provide recommendations for improvements • Develop, implement and maintain an effective planning and analysis capability that will provide stakeholders with appropriate analytical tools to establish goals and measure performance of the Group’s products and services • Build reports and dashboards with insights into company performance, user metrics, and KPIs to be shared with Senior Management and external stakeholders as required • Ensure board packs, reports and dashboards are produced timeously to stakeholders • Track performance against key targets and outcomes, and produce regular corporate-level management information for all senior management • Highlight trends, key actions, and strategic implications • Conduct monthly variance analysis to identify trends, drivers and opportunities • Forecasting, cash flow analysis & capital adequacy projections • Budgeting and forecasting, including building an annual budget process and a regular forecasting process in order to support the delivery of monthly/quarterly financial forecasts to be used by the business, senior management and the Board. • Take an active role in identifying opportunities to improve processes and drive transformation • Ensuring Investor information requests are responded to timeously, including leading on due diligence requests when required • Supporting junior team • Producing financial metrics and reports for the quarterly board decks • Assessing new Business Cases for financial viability (ROI, breakeven, cash flow) before recommending for approval or rejection, and incorporating approved business cases into budgets and reforecasts • Work with the Business Owners to optimise business plans to maximise financial success whilst ensuring guard rails and controls are in place. • Work with the Data Team to understand and ensure accuracy of data pipelines • Collaborate with country managers and legal teams to support new entity forecasts when required • Build strong relationships with internal stakeholders to help ensure the Finance Department is well-informed and has a strong voice in the organisation • Producing accurate work and deliverables to a high technical standard • Continuous maintenance and improvement of templates and standard operating procedures • Any other tasks and projects assigned by the Director of FP&A

• Act as the architect for all organic content (blog, resource hubs, landing pages). • Define the editorial roadmap, target audiences, and search intent to ensure every piece of content drives qualified B2B traffic and pipeline. • Develop exhaustive creative briefs for cross-functional execution. • Optimise Yellow Card’s digital presence for Large Language Models (LLMs). • Develop entity-mapping strategies, knowledge graphs, and advanced structured data markup to position YC as the authoritative source for AI-generated search results (AI Overviews/Snapshots). • Audit, maintain, and scale the technical health of our global web properties to ensure they are compatible and optimised for search engine technologies and LLM agents. • Manage complex multi-regional site architectures and international SEO strategies across 34 emerging and established markets. • Serve as a subject matter expert, partnering closely with Product, Engineering, and Marketing to evolve the software systems and architectures needed to scale our acquisition engine. • Champion programmatic SEO and the use of automated workflows to generate, optimise, and audit high-impact content at scale. • Map the organic journey from initial search to CRM lead capture. • Navigate strict financial promotion regulations (FCA, MiCA, local African regulators) to ensure all content maintains impeccable E-E-A-T and regulatory safety.

• Maintain and update sales records, customer databases, and CRM systems. • Generate sales reports, performance metrics, and other relevant documentation for analysis and decision-making. • Identify opportunities for process improvement and efficiency gains, implementing changes to enhance operational effectiveness. • Provide accurate pipeline and forecast updates to the Head of Sales or Senior Management team to support business planning. • Create low-code interventions, internal toolkits, standards, and guidelines that assist sales teams, allowing teams to scale operations and increase profitability. • Provide administrative assistance to the sales team. • Coordinate with other departments to facilitate sales operations and drive delivery of projects to deadlines, with a focus on ensuring go-live with Diamond and P1 accounts. • Handle ad-hoc administrative tasks as required.

• Own and lead Yellow Card's global events strategy across conferences, owned events, executive roundtables, and partner activations. • Design high-impact experiences tailored to institutional clients, regulators, partners, and ecosystem stakeholders. • Build annual and quarterly event roadmaps aligned to business priorities and regional growth goals. • Identify and prioritize flagship events and sponsorship opportunities that maximize visibility and ROI. • Partner with senior leadership, sales, and partnerships teams to curate high-value engagements for strategic accounts. • Develop tailored event experiences for executives, including private dinners, roundtables, and closed-door sessions. • Ensure cohesive pre-, during-, and post-event engagement for top-tier partners — from invitation and briefing to follow-up and pipeline handoff. • Oversee end-to-end event execution, including content programming, speaker management, logistics, vendor coordination, travel, and on-site delivery. • Manage agencies, venues, and third-party event partners across multiple regions. • Ensure consistent brand experience and quality across all events globally. • Develop scalable processes, playbooks, and systems for repeatable excellence. • Work closely with Marketing to amplify event reach through integrated campaigns (email, paid, social, PR). • Partner with Product Marketing and Brand Comms to shape event narratives and messaging. • Collaborate with Sales to align event strategy with pipeline generation and deal acceleration. • Coordinate with Legal, Compliance, and Operations teams to ensure compliance across regions. • Define success metrics for events, including pipeline influence, revenue impact, engagement, and brand lift. • Track and report on event performance, providing insights and recommendations for optimization. • Implement tools and systems to measure ROI and improve attribution across the funnel. • Push creative boundaries to deliver differentiated event experiences in the fintech and digital payments space. • Leverage emerging technologies (including AI) to enhance personalization, efficiency, and attendee engagement. • Continuously benchmark against industry leaders and competitors to keep Yellow Card ahead of the curve.

• Design and execute paid media campaigns tailored to B2B audiences, targeting decision-makers such as CFOs, finance teams, treasury managers, and business owners across African, global, and emerging markets • Develop and manage account-based marketing (ABM) campaigns to engage high-value enterprise prospects and institutional clients • Implement and manage paid media campaigns from conception to execution, ensuring alignment with B2B sales objectives, pipeline generation, and revenue goals • Develop compelling ad creatives with the Creative Team that speak to business pain points, ROI, and enterprise value propositions, continuously optimizing based on performance data, A/B testing, and B2B best practices • Utilize advanced targeting techniques, including job titles, company size, industry verticals, and firmographic data, to reach specific business segments and decision-makers • Manage advertising budgets effectively across longer sales cycles, making data-driven decisions to optimize cost-per-lead (CPL), cost-per-qualified-lead, and customer acquisition cost (CAC) • Expertly navigate B2B-focused paid media platforms such as LinkedIn Ads, Google Ads, programmatic display, and retargeting platforms, staying updated on new features and B2B best practices • Utilize analytics tools to monitor and analyze campaign performance with a focus on lead quality, pipeline contribution, and revenue attribution, providing regular reports with actionable insights • Conduct A/B testing and experimentation on ad creatives, copy, landing pages, and targeting parameters to optimize campaign performance and lead quality • Collaborate with Sales and Revenue teams to ensure marketing-qualified leads (MQLs) meet criteria and contribute to the sales pipeline, implementing feedback loops for continuous improvement • Collaborate with the creative team to ensure ad creatives communicate enterprise value, trust, security, and compliance (key considerations for B2B buyers) • Collaborate with the UX/UI and product teams to implement conversion rate optimization (CRO) strategies for B2B landing pages, demo request forms, and lead capture mechanisms • Experience with setting up and managing outbound emails/marketing campaigns, and LinkedIn outreach automation platforms • Assist in setting up and optimizing landing pages for specific B2B campaigns, webinars, Impact Reports, events, and demo requests • Stay informed about B2B marketing trends, enterprise buyer behavior, industry developments in African fintech, and emerging technologies in the paid media landscape