World Bicycle Relief

• Lead the execution and optimisation of integrated digital campaigns including Community Fundraising, Buffalo Ride, Pedal to Empower, Tax Appeal and End of Year Appeal. • Support and deliver corporate and partner digital marketing campaigns. • Manage the integrated marketing calendar aligned with the global communications plan. • Monitor performance and improve campaign effectiveness through data insights and testing. • Develop and manage EDM, post and SMS campaigns and automated supporter journeys via HubSpot. • Segment databases and optimise performance to improve engagement, conversion and retention. • Maintain CRM data integrity in Salesforce in collaboration with the broader team. • Develop and manage engaging social media content across Meta and X. • Create or oversee the production of compelling campaign collateral including appeal mail packs, digital assets and Annual Report. • Contribute to storytelling that connects supporters to impact. • Manage peer-to-peer fundraising campaigns via Raisely. • Deliver monthly digital performance reporting using HubSpot, Google Analytics and Meta insights. • Prepare campaign performance and media coverage reports. • Lead and optimise the donor stewardship journey across digital and offline touchpoints. • Oversee and improve the donor thank-you process, including personalised communications and recognition initiatives. • Collaborate with the Managing Director on major donor communications and tailored stewardship initiatives as required. • Manage event marketing timelines including campaign pages, EDMs, paid and organic social content.

• Support and execute World Bicycle Relief’s global communications strategy: Develop, write, and edit high-quality content for multiple channels, including website, press materials, reports, and internal communications. • Ensure consistent messaging and storytelling across all platforms in alignment with organizational priorities and brand voice. • Lead internal communications efforts and improvements, including global town halls, intranet management, email updates, etc. • Lead media relations efforts by drafting press releases, pitch materials, briefing documents, and backgrounders. • Coordinate with internal stakeholders on story, data, and asset collection. • Secure speaking engagements and interviews for WBR representatives. • Submit for and steward relevant awards and recognition to bolster brand awareness and credibility. • Assist in preparing executives and spokespeople with talking points, briefing documents, and presentation materials. • Manage and organize communications assets, including written content, a media placement tracker, team bios, case studies, etc. • Build media/entertainment partnerships to advance WBR’s mission and earned media Monitor media coverage and communications performance, contributing to reporting and insights. • Provide support for campaigns, announcements, events, and key moments throughout the year. • Lead the collaboration with global communications colleagues for shared and cohesive OKRs that support the organization's goals. • Support crisis communications planning and execution in collaboration with the Executive Director of Marketing & Communications and senior leadership. • Work with external vendors, freelancers, and agencies as needed to support communications deliverables.