WildBrain

• Drive B2B Marketing Strategy in Support of Growth • Deliver High Impact Go-to-Market Programs • Strengthen Cross Functional Alignment and Efficiency • Build Industry Leadership and Market Influence • Measure What Matters & Demonstrate Impact

• Lead paid media campaigns on digital platforms to drive growth, awareness and conversions for owned and client campaigns • Work with the Digital Marketing Director to analyze, develop and implement bespoke media strategies that amplify our owned messaging across social, YouTube, search, network and emerging platforms to adult fans, parents, and children • Advise on ad creative best-practices to drive campaign success • Ensure creatives comply with industry standards, platform guidelines, and legal requirements • Manage media budgets to maximize return and track spend and payments • Ensure all material and activity is of appropriate quality and complies with relevant guidelines and procedures • Ensure the correct functioning of escalation and issue management procedures • Ensure campaigns are managed in-line with the agreed strategy and in the brand’s tone of voice, and the agreed strategy is translated into creative briefs • Collaborate with internal teams, including sales, sales development and client success account, to ensure the successful setup, execution, and optimization of advertising campaigns across WildBrain’s YouTube Reserve network, FAST Network, TikTok, Instagram and Facebook • Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations to improve campaign effectiveness and achieve client KPIs • Address technical issues related to ad serving, tracking, and reporting, working closely with YouTube/Google Technical support, to resolve issues promptly • Generate regular reports on campaign performance, revenue tracking, and ad operations metrics, providing valuable insights to internal stakeholders • Collaborate with Sales Development team to create media plans and define targeting strategies that answer to client briefs • Stay updated on industry trends, best practices, and emerging technologies in digital advertising, sharing insights with internal teams • Contribute to best practices documentation for ad delivery and targeting.