Wheelhouse DMG

Wheelhouse DMG is a sought-after digital marketing agency that has worked with some of the world’s most innovative healthcare, medical device, and privacy-first brands for more than a decade. We consistently deliver exceptional business value through a combination of deep marketing expertise, purpose-built technology, and creative capabilities. As platform automation and privacy regulations disrupt traditional marketing initiatives, much of our work focuses on helping healthcare and MedTech organizations drive performance in a first-party data world. Examples of our work include: - Unlocking performance for a medical device client by employing sophisticated first-party data strategies - Developing and implementing HIPAA-compliant data strategies for healthcare and MedTech clients - Reimagining the appointment booking experience to create exponential growth for one of the largest healthcare systems in the U.S. - Leading strategy for the consolidation of 2.5 million web pages on 39 NASA websites into a single, unified information architecture and content strategy for NASA’s Science Directorate Sr. BI & Measurement Strategist Our Senior BI & Measurement Strategist is the analytical authority at the center of our most sophisticated client relationships. You are the person we put in the room with seasoned executive leadership because you've earned that credibility through the quality of your work and your ability to tell clear stories with data. You specialize in delivering valuable insights through advanced methods such as Media Mix Modeling, Propensity Modeling and other, scenario-based forecasting. When a CMO asks a hard question about upper-funnel ROI or why a channel that "doesn't convert" still belongs in the plan, you answer it with precision and confidence. At Wheelhouse, you'll serve as the primary BI voice for our largest and most analytically demanding client engagements. As MMM becomes increasingly central to all client engagements, you'll also have an opportunity to shape how we develop and position this capability across the broader client portfolio. If you're energized by complex measurement problems and the challenge of making sophisticated models land with people who know the difference between good work and great work, this role was designed for you. What You Will Do Media Mix Modeling and Advanced Measurement - Build, maintain, and interpret Media Mix Models for our clients - Develop propensity models tied to lead quality indicators, pipeline conversion, and downstream business outcomes - Confidently and clearly present your work to executive-level stakeholders Client-Facing BI Strategy and Storytelling - Serve as the primary BI and MMM voice on client engagements, owning the measurement narrative in monthly business reviews, annual strategy sessions, and executive-level conversations - Translate complex modeling outputs into clear, insights that drive strategic decisions without losing the sophistication that underpins the work - Proactively identify and act on opportunities to increase the value delivered through BI for our clients and internal stakeholders. Be more than just responsive to requests - be a champion of the Art of the Possible - Partner with Digital Advertising and Digital Strategy teams to ensure performance narratives are grounded in data and insights that connect media investment to business value - Develop forecasts, scenario models, and budget allocation recommendations that directly inform client media strategy What You Bring to the Team Required - At least six years of experience in marketing analytics, business intelligence, or measurement strategy, with demonstrated work at the intersection of advanced modeling and executive client communication - Hands-on experience building and interpreting Media Mix Models using Google Meridian or a comparable MMM framework (Robyn, PyMC, Orbit); able to explain methodology, direct/indirect/joint effects to non-technical senior stakeholders without losing credibility or nuance - Working with scenario-based forecasting outputs from industry standard models (Prophet, ARIMA/SARIMA, LSTM) - Experience with propensity modeling and connecting model outputs to real business outcomes - Exceptional data storytelling and executive communication skills: you make complexity disappear for the people who need to act on your work, while never dumbing it down for the people who know better - Strong SQL experience with cloud data warehouses (Redshift, BigQuery, or Snowflake) and BI tools (QuickSight, Power BI, Tableau, or Looker Studio) - Track record of owning the measurement conversation directly with senior client leadership, not just preparing slides for someone else to present Preferred - Experience in healthcare, MedTech, or health-adjacent performance marketing, with working familiarity with HIPAA considerations as they apply to data privacy and analytics - Background in complex B2B or B2B/B2C hybrid environments where funnel measurement, lead quality scoring, and multi-touch attribution are central to the work - Python and/or R proficiency for modeling, data processing, or analytical automation - East Coast or Central time zone strongly preferred; candidates must be available and comfortable working East Coast business hours What Success Looks Like - You are the person Wheelhouse is confident putting in front of our most demanding, analytically sophisticated client stakeholders, and you earn that confidence repeatedly through the quality of your work and the clarity of your communication - MMM you develop is sophisticated and methodologically rigorous, offering clear and actionable recommendations that deliver value for our clients - Propensity models and indirect impact frameworks are directly connected to client business outcomes, with clear narratives that link measurement to decisions and decisions to results - Senior client stakeholders leave measurement conversations with confidence in our recommendations - The Digital Advertising and Digital Strategy teams rely on you as a true strategic partner in client measurement, one who shapes how we frame performance, not just how we report it - As MMM matures as a Wheelhouse capability, you are a meaningful contributor to how we develop and position that practice across the broader client portfolio Full compensation packages are based on the skills and experience of the candidate. Candidates hired in this role should expect an offer in this range. The monetary value of additional benefits, such as insurance, time-off and fringe benefits are not included in this range. This only outlines the value of the salary portion of the offer. Details regarding the benefits package are found in the job description. Compensation Range $135,000—$185,000 USD Beyond Experience: About You Your love of digital marketing runs deep. You’ve likely been described as a T-Shaped Marketer, a jack of all trades, or a lifelong learner. You constantly look for new opportunities to connect the dots between marketing tactics and the goals you’re working to achieve. And your relentless focus on business performance consistently delivers exceptional results. You bias toward enabling team members rather than directing or dictating. You thrive in collaborative situations and may have commandeered a whiteboard or two in your day during brainstorming sessions. You’re an active listener and are always looking for ways to help clients succeed, be that integrating new marketing tactics, proposing new work, or simply looking for ways to better collaborate. You have high emotional intelligence and empathy and are skilled at delivering feedback in a kind manner. You are helpful, generous, and empathetic. Wheelhouse values resonate with you, and cynicism has no place in your work. You get joy from helping others to succeed. What Wheelhouse offers: - A passionate, joyful, values-driven company with a remote-first culture. - An exciting, creative, and fast-paced atmosphere - Competitive salary with semi-annual review processes - Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents - Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits - Access to the Company's Employee Assistance Program - Quarterly volunteering and donation match - $50 monthly Wellness stipend - $1000 annual Professional Development & Education credit - Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client - Unlimited PTO - Generous Company Holidays - Monthly Mental Health Days for employees to rest and recharge - 3 months of 100% paid parental leave - Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary - Participation in a Student Loan Assistance program At Wheelhouse DMG, we believe that our differences add to the richness of our experience together. This means we not only welcome diversity; we celebrate it! Your gender identity, your religion, your skin color, where you come from, are essential to who you are and will be welcomed here. We believe that by fostering a culture of inclusion where everyone is able to bring their whole selves to work, we will create a place where everyone feels like they belong and are valued for who they are. We have an ongoing commitment to diversity and equal opportunity for all applicants and employees. Come as you are, everyone is welcomed here -- but don't forget to apply!

Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every client we work with is focused on the same thing – creating business value. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then use data science, our team’s deep expertise and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be. We’re known for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients.  But we’re equally known for a few things we also consider sacrosanct – and perhaps even more foundational to our success: - The transparency and helpful spirit with which we do our work - The way in which we quickly become full partners in client marketing initiatives - The care and thoughtfulness that we show our clients Digital Advertising Senior Strategist (Paid Media/ Advertising) The Digital Advertising Senior Strategist is responsible for developing sophisticated multi-channel digital advertising strategies that create exceptional business value for our clients. This includes the creation of media plans across multiple platforms, budget planning and pacing, ongoing analysis, testing and optimization of media strategies, performance insights, and client management. You will work closely with your entire practice, but especially with the Digital Advertising Analysts who are responsible for buying, activation and optimization on your accounts. You’re experienced in Digital Advertising across Search and Social and are continuously looking to take your impact to the next level with new platforms and strategies. Strong proficiency with Facebook Ads Manager and Search Engine Marketing (SEM) platforms is essential for this role, as you’ll need to independently navigate these platforms and implement campaign optimizations. You will be reporting directly into the Managing Associate Director of Digital Advertising. You know the ins and outs of how campaigns run and get deep satisfaction and joy from delivering exceptional business value for clients. You’re self-motivated and get a thrill from beating your own past performance. You’re perpetually curious, you’re constantly learning, and asking how to push the envelope. You’re not afraid to fail but do so quickly and learn from the experience. You love to quarterback a team. You’re great at looking at the bigger picture to understand what needs to get done, and how to get there. You lead by example and are confident and capable of executing the strategies you propose. What you will do: - Learn your clients’ businesses as if they are your own including your clients’ internal priorities. Conduct stakeholder interviews, market and competitor research. - Create bespoke digital media strategies for clients that are prioritized around driving business value and scaling. Develop a strategic roadmap of initiatives and work closely with your Digital Advertising team to implement. - Craft a compelling story for client strategies that convey the value and importance of your recommendations - Can speak to strategy and cascading tactics at a high (or Executive) level, as well as at a deep, in the weeds (Practitioner) level. - Speak the language of data and can communicate that as easily with clients as you can our internal data team - Craft clear agendas for internal and external meetings to ensure every meeting has a clear purpose and outcome. - Lead presentation planning and creation for your clients, including working cross-department - Stay up to date on the latest news and updates in the Digital Media space, as well as news and updates within a client’s industry, including their competitive landscape. - Delegate tasks or follow-ups among team members, set deadlines, troubleshoot and mentor to ensure fantastic results. - Surface wins internally and to clients. - Work closely with content and creative teams, both client-side and within Wheelhouse, to ideate campaign assets that will make an impact. Test and report against content and creative assets. - Develop unified strategies across Paid Search, Paid Social, and Programmatic Display channels. Research and develop campaigns for additional channels and platforms beneficial to your clients, including industry-specific and direct buys. - Collaborate with channel experts, Managers, and team members to produce best-in-class digital campaigns. Advocate for cross-team initiatives to support client performance. What you bring to the team. - 5+ years experience managing and optimizing digital campaigns across Search Ads (Google / Microsoft), Social Ads (Facebook / LinkedIn) - 5+ years managing media budgets across platforms and maintaining ROAS or CPA targets - 4+ year of Google Analytics (or other web analytics) for reporting, conversion tracking, and attribution - 4+ years of A/B testing experience on relevant ad platforms - 4+ year in a client-facing role - Experience developing multi-channel strategies that drive significant value - Proficient in Microsoft Office Suite, with Advanced Excel Knowledge - Financial, medical, and healthcare media management experience a plus - Analytical and creative thinking skills - Excellent written and verbal communication, interpersonal, and organizational skills - Detail oriented with extremely high standards for ensuring your client’s campaigns are “audit proof” - Highly self-motivated and always looking for opportunities to improve and expand client campaigns and channels. Not afraid to try new things. - Relentless drive to create value with a strong sense of urgency, empathy, and ability to prioritize appropriately - Enthusiastic about mentorship and helping your team members grow their skills - Able to have “kind truth” conversations to share critical feedback in kind but effective ways Preferred: - Programmatic experience - Healthcare client background - Retail client background - Google Ads (Meta Certified is a plus) - Additional channels such as Amazon, Yahoo, TikTok, OTT and podcast ads are a plus Full compensation packages are based on the skills and experience of the candidate. Candidates hired in this role should expect an offer in this range. The monetary value of additional benefits, such as insurance, time-off and fringe benefits are not included in this range. This only outlines the value of the salary portion of the offer. Details regarding the benefits package are found in the job description.   Compensation Range $120,000 - $140,000 USD Beyond Experience: About You Your love of digital marketing runs deep. You’ve likely been described as a T-Shaped Marketer, a jack of all trades, or a lifelong learner. You constantly look for new opportunities to connect the dots between marketing tactics and the goals you’re working to achieve. And your relentless focus on business performance consistently delivers exceptional results. You bias toward enabling team members rather than directing or dictating. You thrive in collaborative situations and may have commandeered a whiteboard or two in your day during brainstorming sessions. You’re an active listener and are always looking for ways to help clients succeed, be that integrating new marketing tactics, proposing new work, or simply looking for ways to better collaborate. You have high emotional intelligence and empathy and are skilled at delivering feedback in a kind manner. You are helpful, generous, and empathetic. Wheelhouse values resonate with you, and cynicism has no place in your work. You get joy from helping others to succeed.    What Wheelhouse offers: - A passionate, joyful, values-driven company culture with the flexibility to work remotely or from our beautiful, waterfront office in Seattle. - An exciting, creative, and fast-paced atmosphere - Competitive salary with semi-annual review processes - Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents  - Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits  - Access to the Company's Employee Assistance Program - Quarterly volunteering and donation match - $50 monthly Wellness stipend - $1000 annual Professional Development & Education credit - Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client - Unlimited PTO - Generous Company Holidays - Monthly Mental Health Days for employees to rest and recharge - 3 months of 100% paid parental leave - Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary - Participation in a Student Loan Assistance program At Wheelhouse DMG, we believe that our differences add to the richness of our experience together. This means we not only welcome diversity; we celebrate it! Your gender identity, your religion, your skin color, where you come from, are essential to who you are and will be welcomed here. We believe that by fostering a culture of inclusion where everyone is able to bring their whole selves to work, we will create a place where everyone feels like they belong and are valued for who they are. We have an ongoing commitment to diversity and equal opportunity for all applicants and employees. Come as you are, everyone is welcomed here -- but don't forget to apply!

Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every client we work with is focused on the same thing – creating business value. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then use data science, our team’s deep expertise and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be. We’re known for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients. But we’re equally known for a few things we also consider sacrosanct – and perhaps even more foundational to our success: - The transparency and helpful spirit with which we do our work - The way in which we quickly become full partners in client marketing initiatives - The care and thoughtfulness that we show our clients Digital Advertising Strategist (Paid Media/ Advertising) The Digital Advertising Strategist is responsible for developing sophisticated multi-channel digital advertising strategies that create exceptional business value for our clients. This includes the creation of media plans across multiple platforms, budget planning and pacing, ongoing analysis, testing and optimization of media strategies, performance insights, and client management. You will work closely with your entire practice, but especially with the Digital Advertising Analysts who are responsible for buying, activation and optimization on your accounts. You’re experienced in Digital Advertising across Search and Social and are continuously looking to take your impact to the next level with new platforms and strategies. Strong proficiency with Facebook Ads Manager and Search Engine Marketing (SEM) platforms is essential for this role, as you’ll need to independently navigate these platforms and implement campaign optimizations. You will be reporting directly into the Managing Associate Director of Digital Advertising. You know the ins and outs of how campaigns run and get deep satisfaction and joy from delivering exceptional business value for clients. You’re self-motivated and get a thrill from beating your own past performance. You’re perpetually curious, you’re constantly learning, and asking how to push the envelope. You’re not afraid to fail but do so quickly and learn from the experience. You love to quarterback a team. You’re great at looking at the bigger picture to understand what needs to get done, and how to get there. You lead by example and are confident and capable of executing the strategies you propose. What you will do: - Learn your clients’ businesses as if they are your own including your clients’ internal priorities. Conduct stakeholder interviews, market and competitor research. - Create bespoke digital media strategies for clients that are prioritized around driving business value and scaling. Develop a strategic roadmap of initiatives and work closely with your Digital Advertising team to implement. - Craft a compelling story for client strategies that convey the value and importance of your recommendations - Can speak to strategy and cascading tactics at a high (or Executive) level, as well as at a deep, in the weeds (Practitioner) level. - Speak the language of data and can communicate that as easily with clients as you can our internal data team - Craft clear agendas for internal and external meetings to ensure every meeting has a clear purpose and outcome. - Lead presentation planning and creation for your clients, including working cross-department - Stay up to date on the latest news and updates in the Digital Media space, as well as news and updates within a client’s industry, including their competitive landscape. - Delegate tasks or follow-ups among team members, set deadlines, troubleshoot and mentor to ensure fantastic results. - Surface wins internally and to clients. - Work closely with content and creative teams, both client-side and within Wheelhouse, to ideate campaign assets that will make an impact. Test and report against content and creative assets. - Develop unified strategies across Paid Search, Paid Social, and Programmatic Display channels. Research and develop campaigns for additional channels and platforms beneficial to your clients, including industry-specific and direct buys. - Collaborate with channel experts, Managers, and team members to produce best-in-class digital campaigns. Advocate for cross-team initiatives to support client performance. What you bring to the team. - 5+ years experience managing and optimizing digital campaigns across Search Ads (Google / Microsoft), Social Ads (Facebook / LinkedIn) - 5+ years managing media budgets across platforms and maintaining ROAS or CPA targets - 4+ year of Google Analytics (or other web analytics) for reporting, conversion tracking, and attribution - 4+ years of A/B testing experience on relevant ad platforms - 4+ year in a client-facing role - Experience developing multi-channel strategies that drive significant value - Proficient in Microsoft Office Suite, with Advanced Excel Knowledge - Financial, medical, and healthcare media management experience a plus - Analytical and creative thinking skills - Excellent written and verbal communication, interpersonal, and organizational skills - Detail oriented with extremely high standards for ensuring your client’s campaigns are “audit proof” - Highly self-motivated and always looking for opportunities to improve and expand client campaigns and channels. Not afraid to try new things. - Relentless drive to create value with a strong sense of urgency, empathy, and ability to prioritize appropriately - Enthusiastic about mentorship and helping your team members grow their skills - Able to have “kind truth” conversations to share critical feedback in kind but effective ways Preferred: - Programmatic experience - Healthcare client background - Retail client background - Google Ads (Meta Certified is a plus) - Additional channels such as Amazon, Yahoo, TikTok, OTT and podcast ads are a plus Full compensation packages are based on the skills and experience of the candidate. Candidates hired in this role should expect an offer in this range. The monetary value of additional benefits, such as insurance, time-off and fringe benefits are not included in this range. This only outlines the value of the salary portion of the offer. Details regarding the benefits package are found in the job description. Compensation Range $120,000—$150,000 USD Beyond Experience: About You Your love of digital marketing runs deep. You’ve likely been described as a T-Shaped Marketer, a jack of all trades, or a lifelong learner. You constantly look for new opportunities to connect the dots between marketing tactics and the goals you’re working to achieve. And your relentless focus on business performance consistently delivers exceptional results. You bias toward enabling team members rather than directing or dictating. You thrive in collaborative situations and may have commandeered a whiteboard or two in your day during brainstorming sessions. You’re an active listener and are always looking for ways to help clients succeed, be that integrating new marketing tactics, proposing new work, or simply looking for ways to better collaborate. You have high emotional intelligence and empathy and are skilled at delivering feedback in a kind manner. You are helpful, generous, and empathetic. Wheelhouse values resonate with you, and cynicism has no place in your work. You get joy from helping others to succeed. What Wheelhouse offers: - A passionate, joyful, values-driven company culture with the flexibility to work remotely or from our beautiful, waterfront office in Seattle. - An exciting, creative, and fast-paced atmosphere - Competitive salary with semi-annual review processes - Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents - Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits - Access to the Company's Employee Assistance Program - Quarterly volunteering and donation match - $50 monthly Wellness stipend - $1000 annual Professional Development & Education credit - Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client - Unlimited PTO - Generous Company Holidays - Monthly Mental Health Days for employees to rest and recharge - 3 months of 100% paid parental leave - Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary - Participation in a Student Loan Assistance program At Wheelhouse DMG, we believe that our differences add to the richness of our experience together. This means we not only welcome diversity; we celebrate it! Your gender identity, your religion, your skin color, where you come from, are essential to who you are and will be welcomed here. We believe that by fostering a culture of inclusion where everyone is able to bring their whole selves to work, we will create a place where everyone feels like they belong and are valued for who they are. We have an ongoing commitment to diversity and equal opportunity for all applicants and employees. Come as you are, everyone is welcomed here -- but don't forget to apply!