Varsity Brands

• Drive Growth. Gain market share through developing strategies with your salespeople to gain new customers and expand existing account revenue • Develop Leads. In collaboration with your salespeople and other internal stakeholders, generate interest engagement among high value targets to fuel pipeline development • Manage a Team. Help develop and execute prospecting plans with individual sales representatives that will lead to new business contracts and retention of existing customers • Develop Skill. Coach and mentor individual sales representatives and ensure new team members receive consistent development and feedback • Build External Relationships. Build and foster customer relationships alongside salespeople and network effectively with school administrators, advisers and leadership of local and state trade organizations • Recruit for Strength. Select, develop, and retain high-performing sales representatives who consistently and effectively contribute as members of a team • Honor Our Mission. Represent the Varsity Yearbook brand and shared values of accountability to your salespeople and customers with unwavering integrity, responsibility, and respect for those we serve

Role Description The UCA Scoring Support Specialist plays a key role in delivering exceptional customer and event experience by ensuring the accuracy, transparency, and consistency of scoring operations across regional and championship events. As a vital member of the Scoring and Judging Team, this position supports coaches, judges, and event staff by: - Hiring and training school judges - Coordinating judge scheduling - Developing rules and scoring for the UCA brand - Leading training on scoring systems and rules - Managing all scoring-related inquiries before, during, and after competitions Working closely with the Scoring Committee, UCA Brand Manager, UCA Curriculum Team, Varsity Scoring Team, and Varsity Regional Offices, the UCA Scoring Specialist ensures alignment across camps and competitions through accurate documentation and consistent communication. This position reports directly to the School Scoring Manager and requires regular travel to assigned UCA camps, regional events, Varsity Brands National Championship events, and other Varsity Brands-sponsored events as needed. The role also includes active participation in staff meetings, training sessions, and event support responsibilities throughout the year. Qualifications - Proficient in School and All Star Cheer and scoring systems and related event technology platforms - Strong proficiency with productivity tools, including Microsoft Office Suite (especially Excel) and Google Workspace applications (e.g., Forms, Sheets, and Docs) - Demonstrate ability to deliver exceptional customer service in fast-paced event environments - Excellent organizational and time management skills with the ability to manage multiple priorities simultaneously - Outstanding written and verbal communication skills, with the ability to interact effectively and professionally with diverse teams, judges, and customers - Proven ability to work both independently and collaboratively within cross-functional teams - Strong problem-solving and analytical skills to identify, address, and resolve scoring and customer issues efficiently - Commitment to fostering a positive, inclusive, and team-oriented work environment Requirements - Bachelor’s degree in Sports Management, Education, or related field preferred - Minimum of 3 years’ experience in events/competitions - Proven ability leading a team with demonstrated business results - Strong computer skills and knowledge of MS Windows and MS Office required Benefits - Comprehensive Health Care Benefits - HSA Employer Contribution/ FSA Opportunities - Wellbeing Program - 401(k) plan with company matching - Company paid Life, AD&D, and Short-Term Disability - Generous My Time Off & Paid Holidays - Varsity Brands Ownership Program - Employee Resource Groups - Access to Financial Coaching and member-owned Credit Union - St. Jude Partnership & Volunteer Opportunities - Employee Perks including discounts on personal apparel and equipment!

Role Description One Beat A Varsity Achievement Brand is looking to hire an Audio Team Member. The Audio Team Member is responsible for the flow and energy of the show. The responsibilities may vary based on event: - Introduce routines and make announcements throughout the show. - Accurately play the music during the competition. - Set up, breakdown, and operate the audio console. - Work closely with team members to keep the show running smoothly. - Ensure audio levels are consistent across tracks played. - Play music to keep the crowd entertained between dance routines. - Operate additional lighting software at certain events. - Run a smooth awards ceremony with audio and lighting. - Have basic knowledge of signal flow, mixing, and troubleshooting. Qualifications - Must be 18 years or older. - Ability to work long event days (8–16 hours). - Ability to stand for extended periods. - Ability to lift 30–50 lbs (event equipment, merchandise bins, staging materials). - Strong communication and interpersonal skills. - Comfortable working in loud, dynamic, and fast-paced environments. - Flexibility and adaptability in responding to shifting event needs. - HS Diploma or GED (required). - Previous event dance industry experience preferred but not required. Requirements - Set up audio equipment and some lighting software. - Play each entry's music as determined by the Backstage Team. - Play music from company-provided equipment in-between dance entries. - Run a smooth awards ceremony. - Announce entries on a microphone with an enthusiastic and confident tone when needed. - Toggle between lighting cues for performances and award ceremonies. - Communicate missing music with on-site directors. - Problem solve with creative solutions to accommodate each venue. - Ensure overall music is smooth and consistent with levels. - Break down audio equipment and some lighting software. - Comply with all policies & procedures listed in the employee handbook. - Adhere to all other duties as assigned by the event director or designee. Benefits - Comprehensive Health Care Benefits. - HSA Employer Contribution/ FSA Opportunities. - Wellbeing Program. - 401(k) plan with company matching. - Company paid Life, AD&D, and Short-Term Disability. - Generous My Time Off & Paid Holidays. - Varsity Brands Ownership Program. - Employee Resource Groups. - Access to Financial Coaching and member-owned Credit Union. - St. Jude Partnership & Volunteer Opportunities. - Employee Perks including discounts on personal apparel and equipment!

• Designs, develops, and maintains backend services using Java and related frameworks (Spring Boot, Hibernate, etc.) • Builds and optimizes RESTful APIs and microservices architectures • Works with AWS services including Lambda, EC2, S3, RDS, and SNS/SQS • Implements containerization solutions using Docker and Kubernetes on AWS ECS/EKS • Designs and optimizes database schemas and query performance • Collaborates with frontend engineers to integrate user-facing elements with server-side logic • Implements robust error handling, monitoring, and logging systems • Participates in code reviews and mentor junior engineers • Troubleshoots production issues and implement fixes • Continuously improves our development processes and infrastructure

• Owns technical design and architecture decisions across the front end and back end for assigned initiatives, from concept through delivery • Leads product concept, design, wireframing, and prototyping for new features and systems • Designs, documents, and builds new systems and enhancements across the full stack, including UI/UX, application logic, and data layer • Designs and implements data models and schemas for relational databases, including Oracle and PostgreSQL • Codes across the front end and back end using the team’s core languages and frameworks (Angular, Java, Node.js, TypeScript) • Leverages AI-assisted development tools (e.g., Codex, Claude, Copilot) to support coding, debugging, refactoring, and documentation • Applies prompt engineering techniques to improve the effectiveness of AI-generated outputs • Reviews, validates, and ensures the quality, security, and performance of both human- and AI-generated code • Identifies opportunities to integrate AI/LLM-powered capabilities into applications and internal tools • Builds and maintains systems in alignment with security best practices (OWASP) and AWS-native security patterns • Coaches, mentors, and conducts code reviews for peers and colleagues across both front-end and back-end disciplines • Owns the handoff of completed work from build to run, ensuring knowledge transfer, documentation, and change management are complete • Contributes to continuous improvement of development processes, including AI-assisted workflows and engineering best practices

Role Description The Software Engineer I role is an entry-level engineering position responsible for contributing to the development of various platforms. This high-growth role applies foundational software engineering knowledge and exercises independent judgment in executing assigned work, including selecting appropriate approaches within established guidelines to build, test, and maintain software components. How You Will Make an Impact - Contributes to delivery of platform features and front-end services that power critical business and customer experiences - Builds foundational capability to support scalable, cloud-based engineering environments - Establishes a pipeline of engineering talent aligned to Varsity Spirits’ long-term platform strategy - Writes, tests, and debugs code for applications, backend services, and APIs - Contributes to development of features and services within established architecture and engineering standards - Participates in code reviews and incorporates feedback to improve code quality - Troubleshoots and resolves development and lower-environment issues, applying sound judgment to determine appropriate solutions - Collaborates with engineering, product, and QA teams to deliver functional and reliable software - Follows established development workflows, security practices, and engineering standards - Contributes to documentation and knowledge sharing to support team effectiveness - Continuously builds understanding of platform architecture, service interactions, and system design principles - Develops working knowledge of platform services, system interactions, and engineering patterns to support future growth into independent ownership Key Performance Indicators - Quality and reliability of code delivered (defect rates, rework) - Timely completion of assigned work and deliverables - Ability to troubleshoot and resolve issues with increasing independence - Adoption and consistent use of engineering standards and development practices - Demonstrated growth in technical capability and system understanding Qualifications - Foundational knowledge of front-end development using React and Typescript - Proficiency in JavaScript - Understanding of responsive web design and cross-browser compatibility - Basic knowledge of Git and version control - Understanding of software development principles, debugging, and testing - Foundational knowledge of software engineering principles, including object-oriented programming and data structures - Basic understanding of APIs, application architecture, and databases - Familiarity with modern development environments and tools Requirements - Bachelor’s degree in Computer Science, Engineering, or related technical discipline; or equivalent combination of education and experience - 0-2 years of relevant experience (internships, academic projects, or early career roles) Benefits - Comprehensive Health Care Benefits - HSA Employer Contribution/ FSA Opportunities - Wellbeing Program - 401(k) plan with company matching - Company paid Life, AD&D, and Short-Term Disability - Generous My Time Off & Paid Holidays - Varsity Brands Ownership Program - Employee Resource Groups - Access to Financial Coaching and member-owned Credit Union - St. Jude Partnership & Volunteer Opportunities - Employee Perks including discounts on personal apparel and equipment!

• Designs, develops, and maintains responsive, accessible front-end applications using Angular, with React experience considered a strong plus • Builds and maintains reusable, well-tested UI components and design-system elements using modern Angular patterns, including Signals • Develops canvas-based, interactive editing experiences for the Yearbook design platform (e.g., drag-and-drop layout, image manipulation); experience with FabricJS is a significant plus • Implements styling and responsive layouts using Tailwind CSS and modern CSS practices • Collaborates with backend engineers to integrate UI components with RESTful APIs and microservices • Implements client-side state management and data-flow patterns (e.g., RxJS, NgRx, or Angular Signals) for complex, interactive UIs • Builds and maintains automated front-end tests (unit, component, and end-to-end) to ensure UI quality and prevent regressions • Implements accessible (WCAG-conformant) UI patterns, partnering with QA and product on accessibility validation • Optimizes front-end performance for rendering-heavy, canvas-based interfaces • Participates in code reviews and mentors junior front-end engineers • Troubleshoots production UI issues and implements fixes • Continuously improves front-end development processes, tooling, and infrastructure

Role Description The Digital Specialist will be responsible for strategy, innovation, and development of our customer experience. The right candidate must demonstrate a winning attitude, be flexible, action and results oriented, analytical, and self-starting. You’ll be part of a dynamic team and will partner with cross-functional teams throughout Varsity Brands to drive efficiencies with automation and optimize the customer's shopping experience. You’ll need to be passionate about product and creating the best-in-class online shopping experience for the customer. This is the role where passion meets purpose. - Identify and gather information, including vendor images and decoration specifications, on new products to be set up in the company’s proprietary software system, Silhouette Manager. - Troubleshoot concerns coming from Sales Pros, SSR’s, or other teams involving products that live within the company’s proprietary systems, Team Art Locker/Wizard/Visual Order Entry. - Add and update art files for product housed within the company’s Uniform Builder. - Review pop up sites daily with customer-first mindset and make site updates as needed. - Conduct positive day-to-day relationships with internal and external partners, both written and verbally on a time-sensitive basis. - Assist with User Acceptance and Integration Testing through the agile development process and prior to go-live. - Capacity to work independently or within a team environment, follow direction, solve problems, and meet goals and objectives. - Effectively prioritize and timely follow up on key tasks. Qualifications - Proficient in Microsoft Office; Word, Excel, Outlook. - SAP experience required. - Excellent communication and interpersonal skills. - Must be detail oriented, possess a high level of efficiency, strong multi-tasking, and sound judgment and reasoning skills. - Highly organized, with the ability to manage a high volume of projects at any given time. - Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary. - Demonstrates a calm and analytical approach to problem-solving. - Self-starter and takes initiative. Benefits - Comprehensive Health Care Benefits - HSA Employer Contribution/ FSA Opportunities - Wellbeing Program - 401(k) plan with company matching - Company paid Life, AD&D, and Short-Term Disability - Generous My Time Off & Paid Holidays - Varsity Brands Ownership Program - Employee Resource Groups - Access to Financial Coaching and member-owned Credit Union - St. Jude Partnership & Volunteer Opportunities - Employee Perks including discounts on personal apparel and equipment!

Role Description The Regional Sales Advisor reports to the Director of Sales, Events. The role also has accountability to the VP Training & Education and Regional General Managers. Responsible for assigned all star accounts and the sales success to a specific all star dance accounts and all star dance events. Event travel and attendance at staff meetings & trainings is required. The Regional Sales Advisor plays a critical role in building a trusted partnership with customers, our internal regional stakeholders and the Sales and Experience Advisors. They will ensure their customers are getting value and satisfaction from all purchases and interactions with Varsity All Star. Will interact frequently with the Director of Competition Experience, Sales and Experience Advisors and Fashion Specialist(s) to share updates and strategize about company goals and customer needs. They will be responsible for connecting regularly with regional leadership to report customer-related challenges or issues, effectively and amicably resolve those issues, and collaborate to establish changes as needed. A successful RSA will grow both trust and revenue, which will be measured based on things such as account revenue growth and overall success of assigned account(s). The RSA looks for and drives opportunities for expansion within each account and their assigned region(s). What You Will Do - Increase Varsity All Star event revenue for assigned customer accounts by solidifying team participation at events both in and out of customers region. - Responsible for cold calling customers in assigned territory to increase revenue at Varsity All Star events and assisting them in the creation of a Varsity Event schedule to meet their specific Program/Team needs. - Stay constantly connected to customers to build trust and gather insight for the future. - Face to face in their gyms/studios when possible. - By phone, text, email, private social media groups. - At Varsity All Star events, meetings and conferences. - Promote participation in Varsity All Star end of season events by selling the features and benefits of: - The Summit Championships - The Regional Summit - The Youth Summit - The Recreational Summit - The U.S. Finals - The Quest - Provide sales direction and support to Sales and Experience Advisors. - Work closely with the planning and experience teams for The Dance MAJORS and The Dance Summit. - Serve as the event expert for the territory, build deep knowledge of: - Event loyalty program: Varsity Family Plan - Event dates, locations, prices - Awards & gifts - Bids - Monitor & report event competitors within the region. - Maintain a comprehensive knowledge of their product/event offerings. - Collaborate closely with regional leadership to develop the regional event schedule. - Utilize customer feedback to help direct any changes in product mix. - Prepare reports and provide periodic updates and event projections. - Assist with responding to customer inquiries in the Regional and Event BAND Groups. - Assist with Registration and Marketing Needs as defined by Regional Leadership. - Be an active member of the Customer Experience team before, during and after events. - Evaluate, process, and communicate discount and/or rebate plans. - Serve in a high-level management and/or support role at events. - Frequently host monthly regional touch points with customers on their event experience regionally and nationally. - Participate on various committees and/or boards essential to our business both indirectly and directly. Qualifications - Strong familiarity with productivity tools such as Microsoft Office Suites. - Strong fluency in SalesForce. - High level of customer service acumen. - Excellent organizational skills with the ability to handle multiple tasks simultaneously. - Exceptional communication and interpersonal abilities to interact with various stakeholders. - Ability to work independently and collaboratively as part of a team. - Strong problem-solving skills to handle unexpected customer issues effectively. Requirements - Bachelor’s Degree or work experience equivalent. - Minimum of 3 years direct sales experience. - Experience in dance/cheer/performing arts industry a plus. Physical Requirements - While not participating in an event this job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. - Ability to sit or stand for long periods through meetings and while operating office equipment, PCs, laptop, telephone will be required. - During events the ability to stand and walk for long periods of time (5 hours plus) is required. - The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required. - The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required. Benefits - Comprehensive Health Care Benefits - HSA Employer Contribution/ FSA Opportunities - Wellbeing Program - 401(k) plan with company matching - Company paid Life, AD&D, and Short-Term Disability - Generous My Time Off & Paid Holidays - Varsity Brands Ownership Program - Employee Resource Groups - Access to Financial Coaching and member-owned Credit Union - St. Jude Partnership & Volunteer Opportunities - Employee Perks including discounts on personal apparel and equipment!

Role Description The Director, Data Engineering will lead the team responsible for designing, building, operating, and continuously enhancing Varsity Brands’ enterprise data platform. This role will own the strategy and execution for our Snowflake-based data warehouse and future lakehouse capabilities, ensuring the platform delivers trusted, scalable, and secure data products that support analytics, business intelligence, operational reporting, and AI use cases. Reporting to the SVP, Data and AI, this leader will oversee: - Data engineering - Database engineering - Replication - Transformation pipelines - Data governance - Foundational data services The Director, Data Engineering will partner closely with various teams to modernize data capabilities and establish engineering practices that enable speed, reliability, governance, and measurable business value. Qualifications - Bachelor’s degree in Computer Science, Information Systems, Engineering, Data Management, or a related field; equivalent experience will be considered - 10+ years of experience in data engineering, database engineering, data platform architecture, or related technology roles - Strong hands-on background with cloud data platforms - Strong hands-on experience with AWS-hosted database and data services - Strong understanding of OLTP database platforms, Operational Data Stores, and Master Data Management concepts - Experience building and supporting enterprise-grade data replication, ingestion, and transformation pipelines - Familiarity with modern data engineering practices including orchestration, CI/CD, automated testing, data quality, observability, and production support - Strong understanding of data modeling, SQL performance optimization, metadata management, access controls, and data governance - Proven ability to partner with business, analytics, AI, application engineering, security, and infrastructure teams - Strong communication skills with the ability to influence technical and non-technical stakeholders Requirements - Experience with lakehouse architecture and open table formats - Experience supporting AI, machine learning, or advanced analytics platforms - Experience with data transformation tools such as dbt or similar frameworks - Experience with replication, CDC, or streaming technologies - Experience with data catalog, lineage, quality, and observability tools - Experience leading data platform modernization or cloud migration initiatives - Experience in retail, sports, education, events, manufacturing, distribution, or multi-brand enterprise environments Benefits - Comprehensive Health Care Benefits - HSA Employer Contribution/ FSA Opportunities - Wellbeing Program - 401(k) plan with company matching - Company paid Life, AD&D, and Short-Term Disability - Generous My Time Off & Paid Holidays - Varsity Brands Ownership Program - Employee Resource Groups - Access to Financial Coaching and member-owned Credit Union - St. Jude Partnership & Volunteer Opportunities - Employee Perks including discounts on personal apparel and equipment!