Upstate Studios

• Lead and execute marketing campaigns for each training intake; online and hybrid • Own the lead generation funnel from awareness through to enrolment • Develop and implement strategies to reach new audiences beyond our existing studio database • Track and report on campaign performance, cost per lead, and conversion rates • Own ActiveCampaign setup and ongoing management for the training program • Build and manage the pre-launch waitlist campaign • Coordinate across paid media, social content, and email to deliver a cohesive launch • Contribute to the development of PIT's brand positioning as a semi-independent Upstate asset