TheyDo

Role Description Help fix customer-centricity at scale. Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. What you'll do: - Run end-to-end execution for Tier 1 launches, starting with a major September launch, and introduce a launch tiering framework that separates a quiet release from a market-defining moment. - Own web content strategy across homepage narrative, product pages, solution pages, and product video explainers by industry and persona — currently non-existent for video. - Build the GTM content spine: pitch decks that tell a story, renewal narratives tied to value delivered, and expansion playbooks that turn product releases into land-and-expand moments. - Audit and update existing Sales and CS collateral so the narrative is consistent across every asset the field uses. - Stand up a competitive intelligence cadence — battlecards, win/loss, quarterly reviews — and consolidate intelligence that's scattered across teams into a single source GTM can rely on. - Carry the category narrative through web, launches, enablement, analyst conversations, and customer stories, and shape how we talk about AI in a way that lands with skeptical enterprise buyers. - Translate the platform's AI agent capabilities into positioning that resonates with enterprise buyers who are hungry for substance, not hype. - Build and run your own AI agents as a default part of the workflow — for research, drafting, competitive analysis, and content production. - Brief Product on what the market needs and brief Sales on what Product is shipping, acting as the connective tissue between the two. Qualifications - You've been the de facto PMM function at a B2B SaaS company — a solo or founding PMM seat with an enterprise motion and a complex, multi-product platform. - You've built a launch tiering framework yourself, not inherited one, and can talk concretely about when it worked and when it didn't. - You've owned a website as PMM, not just contributed a paragraph, and you have a point of view on how product pages should read when the product is a platform. - You can take a platform capability and produce a page, a pitch, and a one-liner within hours — and Sales, CS, and customers all read the same words and hear the same story. - You're fluent across both Sales and CS enablement and treat CS enablement as equal in weight. - You use AI as a genuine productivity layer and can talk concretely about how it's changed the way you work. - You can market AI products to enterprise buyers without resorting to hype, and you understand why skepticism is rational and how to earn credibility anyway. - You can move a room in a presentation. - You care about category — you've worked inside a category-defining company, or wish you had, and can articulate what makes a category narrative land versus sink. Requirements - Nice to have: Video content creation from start to finish. - CX background (martech or adjacent spaces also work). - European startup or scale-up experience. Benefits - 💰 Competitive compensation and pre-IPO equity. - 🌍 Fully remote working with flexible hours. - 🩺 Health Insurance benefit. - 🌴 Flexible holiday days — a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December. - 🧠 Learning and Development budget. - 🧘‍♂️ Wellbeing budget. - 👪 Paid parental leave — 6 months for the primary carer, and 6 weeks for the secondary carer - fully paid. - 👨‍💻 Home office or co-working support. - 🗺️ Company events. - ⚒️ Latest tech & tools. - 🚀 Continuous growth of our benefits package as we continue to grow in size. Company Description TheyDo created the category of Journey Management, and global enterprises like Ford, Pfizer, Lufthansa, Siemens, and Lloyds now run their businesses on journeys instead of slides. Our mission is clear: Make journey management the most powerful business tool in the world. Our core values are the driving force behind every decision we make: - ‘Journey together’ along a path of collaboration and synchronization. - ‘Own it’ — never shying away from taking action or making decisions. - ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. - ‘Simply to accelerate' — cutting through complexity to focus on what truly matters. - ‘Customer Fueled’ innovation is at the heart of our work. TheyDo is an equal opportunities employer. We nurture an inclusive culture where everyone feels equally important, no matter their background or status.

Help fix customer-centricity at scale Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact. Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture. Our mission is clear: Make journey management the most powerful business tool in the world. If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together. About The Role: At TheyDo, the Business Development Representative isn't just a pipeline generation role- it's one of the most important roles in the company. You are often the very first impression a prospective customer has of TheyDo. That first call, that first email, that first LinkedIn message, it matters because the pipeline we generate today is what gets us to our revenue targets tomorrow. This is a high-impact, high-accountability role on our European team. You'll partner closely with 4-6 Account Executives, working as a true strategic partner to generate qualified outbound pipeline for our enterprise accounts. You will focus exclusively on outbound, we've deployed AI for inbound. You'll be hunting: identifying the right accounts, crafting targeted and personalized outreach, and booking high-quality discovery meetings that your AEs can't wait to walk into. This is one of the hardest roles in any organization especially at a growth-stage startup where brand awareness is still being built. You won't just be selling TheyDo; in many ways, you'll be marketing TheyDo. Every touchpoint you make is part of how the world comes to know who we are and what we stand for. What You'll Do Generate Qualified Outbound Pipeline Your #1 priority is creating qualified discovery meetings for your AEs. You'll strategically map target accounts, build cold opportunities from scratch, and pursue outbound-first with intention and precision. This is not a "spray and pray" role targeted, researched, thoughtful outreach is how we win. Partner with 4-6 Account Executives You'll be a strategic partner to your AEs, not just a meeting-booker. Meet regularly to align on account prioritization, share account intelligence, and co-develop outreach strategies. You'll need to adapt to different working styles and personalities, building trust and collaborative momentum across your AE pod. Own Multi-Channel, Multi-Threading Outreach Run highly customized outreach campaigns across phone, email, LinkedIn, and other channels. Go high and wide within accounts from department heads to executive decision-makers, threading across departments and subsidiaries to build account-level momentum. Cookie-cutter sequences don't cut it at TheyDo. Be on the Phone Daily Cold calling is central to this role. You'll be on the phone every day, building rapport, creating conversations, and turning cold prospects into warm opportunities. Think Like a Marketer At TheyDo, BDRs wear a marketing hat too. Your outreach isn't just prospecting, it's brand building. Every interaction you have is a chance to shape how a potential customer perceives TheyDo. You'll bring creativity, thoughtfulness, and a distinct voice to everything you put into the world. Use AI to Work Smarter and Faster We expect everyone at TheyDo to be curious about and hungry to adopt AI tools. For our BDRs that includes for account research, prospect personalization, outreach sequencing, and workflow automation. If you're excited about disrupting the traditional BDR playbook with technology, this is the place to do it. Identify, Qualify, and Develop the Right Accounts Not every account is the right account. You'll develop strong judgment around account selection and qualification, nurturing longer-cycle "slow simmer" opportunities while keeping your near-term pipeline moving. You'll know when to push, when to wait, and when to move on. Surface Intelligence and Keep CRM Clean Log your activity, keep your notes sharp, and consistently bring account insights back to your AE. You'll contribute to the ongoing refinement of our outbound playbook and help make the whole team smarter. What We're Looking For - Hunger and drive: you're motivated by results and energized by the challenge of building something from the ground up. - Resilience: rejection doesn't derail you; it sharpens you. - Strong time management: you can manage a full book of accounts, prioritize ruthlessly, and execute with consistency. - Excellent communication skills: written, verbal, and everything in between; you can adapt your style and message to any audience. - Multi-channel and multi-threading instincts: you think in campaigns, not single touches. - AI curiosity: you're eager to experiment with tools and workflows that make you more effective. - Collaborative spirit: you know how to build trust and work in close partnership with AEs of all styles and personalities. - Startup mentality: you're comfortable with ambiguity, energized by the opportunity to shape something, and not waiting around to be told exactly what to do Why you shouldn’t apply: - You prefer inbound leads or structured playbooks handed to you - You’re uncomfortable with cold outreach or daily calling Sound like your kind of challenge? Let’s talk. What we offer our permanent employees: 💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed! 🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility. 🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location. 🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December. 🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career. 🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership. 👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover. 👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered. 🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France. ⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously. 🚀 Continuous growth of our benefits package as we continue to grow in size To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions. About TheyDo Our core values are the driving force behind every decision we make. We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. We ‘Simply to accelerate', cutting through complexity to focus on what truly matters and moving forward with clarity and speed Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process. TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race. Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner. If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table! #LI-Remote

Help fix customer-centricity at scale Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact. Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture. Our mission is clear: Make journey management the most powerful business tool in the world. If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together. Senior Fullstack Engineer Building journeys sounds simple - until you try to make them fast, flexible, and scalable across complex organisations. At TheyDo, you’ll work on the foundations of how companies understand and improve customer journeys. Think permissions across workspaces, real-time collaboration, and systems that need to stay fast while handling growing complexity. This is where your work makes a direct impact on how teams make decisions every day. We’re looking for a Senior Fullstack Engineer who enjoys untangling complexity, ships quickly, and cares deeply about how products feel and perform. What you’ll do You’ll work across the full stack to improve how our platform handles scale, structure, and speed. From architecture decisions to shipping features, you’ll play a key role in shaping the product. Your work will include: - Building and evolving core platform capabilities like workspace management, permissions, and governance - Improving how data flows across workspaces, making content more flexible and connected - Driving the implementation of Workspace 2.0, helping redefine how customers structure and manage their work - Optimising performance across critical areas like journey mapping and the journey detail page - Tackling complex data challenges, including filtering, querying, and merging large datasets efficiently - Designing and improving system architecture with scalability and maintainability in mind - Collaborating closely with product managers and designers to ship features quickly and thoughtfully - Experimenting with AI capabilities and exploring how they can enhance the product experience What we’re looking for You’re someone who enjoys solving hard problems, moves fast, and thinks in systems. You don’t just build features - you understand how everything connects. - Strong experience with Node.js, TypeScript, and frameworks like NestJS - Solid frontend experience with Vue, or React with a willingness to work in Vue - Proven ability to design and work with complex systems and architectures - Experience working on SaaS products over a longer period of time - Product mindset - you care about how and why users interact with what you build - Ability to move quickly and ship frequently without sacrificing quality - Interest in AI and willingness to experiment with it in a product context - Comfortable working asynchronously and documenting your work clearly Nice to have: - Deep experience with Vue - Familiarity with domain-driven design (DDD) - Experience leading or mentoring in AI-related initiatives What success looks like - You ship consistently and quickly, delivering meaningful improvements week after week - You bring structure to complex systems and make them easier to work with - You spot product opportunities and contribute beyond just implementation - You help the team move faster by making smart architectural decisions - You actively explore how AI can improve both the product and how we build it Why you shouldn’t apply This role isn’t for everyone, and that’s intentional. - You prefer clearly defined tasks handed to you - here, you’ll need to figure out what to work on next - You’re uncomfortable with complexity - our systems are not simple, and that’s part of the challenge - You like slow, predictable environments - we move fast and expect you to keep up - You’re only interested in either frontend or backend - this role requires both - You don’t enjoy thinking about product decisions - engineering and product go hand in hand here What you can expect at TheyDo - Fully remote work across Europe, with flexible hours - A highly autonomous environment where you own your work - A team that values speed, clarity, and craftsmanship - Real impact on a product used by leading global companies - Space to experiment, especially with AI and new technologies - Regular offsites to connect, reflect, and have fun together We’re building something ambitious - and we’re just getting started. If you enjoy solving complex problems, shipping fast, and shaping the future of journey management, we’d love to hear from you. What we offer our permanent employees: 💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed! 🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility. 🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location. 🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December. 🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career. 🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership. 👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover. 👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered. 🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France. ⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously. 🚀 Continuous growth of our benefits package as we continue to grow in size To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions. About TheyDo Our core values are the driving force behind every decision we make. We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. We ‘Simply to accelerate', cutting through complexity to focus on what truly matters and moving forward with clarity and speed Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process. TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race. Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner. If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table! #LI-Remote