Sportserve

Role Description We are looking for a highly motivated and digitally savvy Lead Generation Specialist to help drive customer acquisition and growth across the Chinese market. This is not a traditional marketing role. We are looking for someone who lives and breathes digital trends, understands how audiences consume content today, and can identify new opportunities to generate traffic, engagement, and customer acquisition through emerging channels. The successful candidate will have a strong understanding of China's digital landscape, including social media trends, influencers, content creators, apps, online communities, and new acquisition channels. They will be responsible for identifying, testing, and scaling innovative lead generation initiatives while working closely with marketing, commercial, and product teams. Key Responsibilities - Research and identify new traffic sources, customer acquisition channels, and emerging digital trends. - Monitor and analyse China's digital platforms, including Douyin, WeChat, Weibo, Xiaohongshu (RED), Bilibili, Kuaishou, Zhihu, QQ communities, Baidu, and other emerging local channels. - Identify trending influencers, content creators, communities, and key opinion leaders (KOLs) that can support customer acquisition objectives. - Develop and execute lead generation campaigns focused on driving qualified traffic and user growth. - Build relationships with influencers, affiliates, content creators, and strategic partners. - Stay ahead of emerging trends, viral content, and new platforms that can be leveraged for customer acquisition. - Analyse campaign performance and make data-driven recommendations for optimisation. - Work closely with acquisition marketing teams to improve conversion rates and customer quality. - Conduct competitor research and identify opportunities to outperform competitors in the market. - Track and report on key acquisition, engagement, and lead generation metrics. - Test new marketing concepts, content formats, and growth strategies. - Provide regular insights into evolving customer behaviours and digital consumption trends in China. Qualifications - Native or fluent Chinese speaker with a high level of English. - Deep knowledge of China's digital ecosystem, including Douyin, WeChat, Weibo, Xiaohongshu (RED), Bilibili, Kuaishou, Zhihu, Baidu, QQ, and emerging local platforms. - iGaming experience is preferred but not mandatory. Sports knowledge is required, together with a strong understanding of sports influencers, digital trends, and online communities. - Experience in lead generation, growth marketing, acquisition marketing, influencer marketing, affiliate marketing, or digital marketing will also be considered. - Comfortable working with campaign data, analytics, and performance metrics. - Creative thinker with the ability to identify opportunities before they become mainstream. - Excellent communication and relationship-building skills. - Highly organised and capable of managing multiple initiatives simultaneously. - Passionate about digital trends, social media, and online communities. Desirable Experience - Experience within iGaming, Sports-Betting, Gaming, Fintech, Crypto, Web3, or high-growth digital industries. - Experience managing influencer partnerships and affiliate relationships. - Knowledge of performance marketing and paid acquisition strategies. - Experience working in fast-paced, data-driven environments. - Understanding of customer acquisition funnels and conversion optimisation. What Success Looks Like - Identifying new customer acquisition channels ahead of competitors. - Building relationships with key influencers and content creators. - Generating measurable growth in traffic, leads, and customer acquisition. - Measure ROI and recommend scaling or discontinuing initiatives. - Introducing fresh ideas, innovative campaigns, and new marketing opportunities. - Becoming the company's go-to expert on digital trends and consumer behaviour in China. Ideal Profile We're particularly interested in someone who is naturally plugged into what's happening online in China. Someone who knows: - Which Douyin, Xiaohongshu, and Bilibili creators are trending this week? - Which Chinese Telegram, WeChat, and online communities are growing fastest? - Which apps are gaining traction. - Which influencers are driving engagement. This is an opportunity for someone with fresh ideas, strong digital instincts, and a passion for discovering the next big acquisition opportunity before everyone else. Diversity & Inclusion at Sportserve At Sportserve, we are deeply committed to creating a diverse and inclusive workplace. We believe in building a team that reflects a wide array of backgrounds, skills, and perspectives. Embracing diversity not only enriches our work culture but also drives innovation and excellence. We are proud to be an equal opportunity employer, where everyone’s contribution is valued and respected. If you’re passionate about technology and looking to start your career in an international, forward-thinking Sports Betting company, we’d love to hear from you. Apply now to become part of our exciting journey!

Sportserve forms part of a remarkable group of sports betting and sportsbook technology companies, focused on delivering first class sports betting and casino experiences for our clients worldwide. Since launching our global hiring initiative, we now employ over 2,000 people worldwide, offering exciting career paths in Technology, Trading, Operations and Media. We pride ourselves on having a diverse and international culture that embraces the global community and acts locally. We offer office based, hybrid and remote work on permanent and consultancy contracts all over the world, making us the true global employer of choice. The Fraud & Risk Analyst is the first line of defence against fraudulent activity. They are responsible for investigating transactions, behaviour, and alerts by applying company procedures with precision and care. They detect suspicious patterns, escalate unusual cases, and ensure strong documentation for traceability and compliance. Key Responsibilities: - Investigate assigned alerts and transactions following defined SOP’s. - Detect and report suspicious behaviour or irregularities in customer actions. - Handle straightforward and moderately complex cases with minimal supervision. - Flag and escalate unclear or high-risk cases to Senior Analysts or Team Leads. - Document investigation steps and maintain high-quality audit trails. - Contribute to identifying recurring fraud types or process inefficiencies. - Suggest minor updates to SOP’s or workflows based on observed patterns. - Participate in knowledge-sharing and team huddles to align on fraud trends. Skills & Traits: - Excellent attention to detail and pattern recognition. - Ability to follow structured procedures with accuracy. - Clear written communication for documentation and internal notes. - Openness to feedback and eagerness to improve. - Early-stage analytical thinking and root cause curiosity. - Responsible handling of sensitive information. Success Indicators: - High accuracy rate in fraud detection and decision-making. - Reduction in escalated errors due to misjudgment. - Strong case documentation aligned with audit expectations. - Recognition of improvement suggestions by Team Leads or Seniors. - Proactive contribution to team discussions on fraud patterns. Minimum Requirements: - 1–2 years of experience in fraud detection, customer support, payments, risk, or similar roles. - Strong command of written and spoken English (additional languages are a plus). - Good understanding of online transactions, digital platforms, or financial products. - Comfort working with data, fraud tools, Microsoft Office and internal case management systems. - Ability to work under pressure and make fast, accurate decisions. - Willingness to work flexible hours/shifts as needed (especially in 24/7 environments). Desired Competencies: - High attention to detail and pattern recognition. - Strong sense of responsibility and integrity. - Collaborative and open to feedback. - Curious mindset with eagerness to learn Junior/ Mid/ Senior level are all welcome. **Applications in English only please Diversity & Inclusion We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills and views. The more inclusive we are, the better our work will be. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing.

Sportserve forms part of a remarkable group of B2C sports betting and B2B sportsbook technology companies, focused on delivering first class sports betting experiences and casino products for our users worldwide. Along with Sportion, TechSpirit and Standard Focus, we are the driving force behind the world renowned sports betting company and our flagship brand, Dafabet. Since launching our global hiring initiative, we now employ over 2,000 people worldwide, offering exciting career paths in Technology, Trading, Operations and Media. We pride ourselves on having a diverse and international culture that embraces the global community and acts locally. We offer office based, hybrid and remote work on permanent and consultancy contracts all over the world, making us the true global employer of choice. The Fraud & Risk Analyst is the first line of defense against fraudulent activity. They are responsible for investigating transactions, behavior, and alerts by applying company procedures with precision and care. They detect suspicious patterns, escalate unusual cases, and ensure strong documentation for traceability and compliance. Key Responsibilities: - Investigate assigned alerts and transactions following defined SOP’s. - Detect and report suspicious behaviour or irregularities in customer actions. - Handle straightforward and moderately complex cases with minimal supervision. - Flag and escalate unclear or high-risk cases to Senior Analysts or Team Leads. - Document investigation steps and maintain high-quality audit trails. - Contribute to identifying recurring fraud types or process inefficiencies. - Suggest minor updates to SOP’s or workflows based on observed patterns. - Participate in knowledge-sharing and team huddles to align on fraud trends. Skills & Traits: - Excellent attention to detail and pattern recognition. - Ability to follow structured procedures with accuracy. - Clear written communication for documentation and internal notes. - Openness to feedback and eagerness to improve. - Early-stage analytical thinking and root cause curiosity. - Responsible handling of sensitive information. Success Indicators: - High accuracy rate in fraud detection and decision-making. - Reduction in escalated errors due to misjudgment. - Strong case documentation aligned with audit expectations. - Recognition of improvement suggestions by Team Leads or Seniors. - Proactive contribution to team discussions on fraud patterns. Minimum Requirements: - 1–2 years of experience in fraud detection, customer support, payments, risk, or similar roles. - Strong command of written and spoken English (additional languages are a plus). - Good understanding of online transactions, digital platforms, or financial products. - Comfort working with data, fraud tools, Microsoft Office and internal case management systems. - Ability to work under pressure and make fast, accurate decisions. - Willingness to work flexible hours/shifts as needed (especially in 24/7 environments). Desired Competencies: - High attention to detail and pattern recognition. - Strong sense of responsibility and integrity. - Collaborative and open to feedback. - Curious mindset with eagerness to learn Junior/ Mid/ Senior level are all welcome. **Applications in English only please Diversity & Inclusion We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills and views. The more inclusive we are, the better our work will be. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing.