Shift Paradigm

• Conduct in-depth audits of client omnichannel marketing programs • Analyze cross-channel metrics holistically • Synthesize findings into clear, prioritized strategic recommendations • Design multi-touch customer journey strategies across the full lifecycle • Develop channel orchestration plans • Advise clients on how paid media, organic social, and owned channels should work together • Lead creative briefing for cross-channel campaigns • Serve as a trusted strategic advisor to clients • Mentor junior strategists

• Define and develop the strategic pillars and content frameworks for lifecycle and promotional email campaigns. • Create cohesive storytelling that drives customer engagement and action. • Collaborate with creative and strategy partners to create unified, visually stunning, and highly effective messaging. • Translate complex client briefs and data insights into actionable creative strategies and content calendars. • Prioritize creating accessible, inclusive content that aligns with WCAG standards. • Stay ahead of the curve on email marketing trends, consumer behavior, and strategic best practices. • Cultivate a deep understanding of the client’s brand voice, acting as its champion across campaigns. • Clearly, confidently, and persuasively present strategic concepts and creative ideas to internal teams and clients. • Proactively identify opportunities for testing, segmentation, and optimization to improve campaign performance. • Manage multiple complex projects, strategic roadmaps, and deadlines simultaneously. • Identify risks and issues and troubleshoot the root cause, escalating as appropriate. • Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.

• Lead a team of 10-15 developers and QA specialists • Drive efficiency, automation, and 100% SLA compliance • Architect and optimize the end-to-end development pipeline • Oversee the integration of AI within workflows • Ensure accurate project scoping, resourcing, and timely delivery • Eliminate workflow redundancies and automate manual tasks • Champion production-line efficiency and maintain quality across engagements

• Design, build, and optimize Marketo programs, campaigns, and assets for B2B clients, including the new email editor, landing pages, and forms • Architect and maintain workspaces, partitions, and lead scoring/segmentation models aligned to each client's lead management strategy • Integrate and manage the native Marketo Salesforce CRM connector, ensuring clean field mapping, setting up SFDC sync users, sync health, and lead routing logic • Configure and maintain third-party integrations, including webinar platforms, data enrichment tools, and intent data providers (e.g., 6sense) • Build and maintain reporting on campaign performance, funnel velocity, and database health, surfacing actionable insights to clients and internal teams • Implement and optimize Marketo Measure for clients to improve attribution reporting. • Advise on Marketo to Salesforce campaign sync including Salesforce CRM campaign hierarchies for campaign reporting efficacy • Conduct regular database health checks, identifying and resolving data quality, deliverability, and hygiene issues • Partner with client stakeholders to diagnose lead management process challenges and recommend solutions, then translate those recommendations into tangible Marketo builds • Stay current on Marketo's product roadmap and platform evolution, proactively identifying opportunities to bring new features to client engagements • Serve as a client-facing MOPs expert across multiple accounts, balancing hands-on execution with strategic guidance

• Lead Adobe-centric, enterprise digital transformation projects as the SME accountable for solution architecture and data strategy • Develop forward-looking integration frameworks that unify Adobe technologies and other tech integrations • Drive architectural standards, patterns, and governance models • Serve as a trusted technical advisor to executive client stakeholders • Ensure that the “vision” sold during pre-sales is technically feasible, scalable • Manage and mentor architects and platform experts • Champion Agile delivery methodologies • Collaborate with Sales, Partner Alliances, and Go-To-Market teams during pre-sale activities • Lead or support scoping sessions, translating high-level business goals into technical recommendations • Identify opportunities to leverage data science, generative AI, and automation frameworks • Lead technical resources supporting project delivery

• Lead and develop a team of front-end engineers, back-end engineers, architects, and solutions engineers • Set and uphold technical standards, code quality practices, and engineering culture across the team • Build team capacity and capability intentionally, identifying skill gaps and creating development pathways • Create structure and process where it is needed • Foster an environment where engineers can do their best work • Bring a clear, informed point of view on how AI is changing software development • Champion the integration of AI-assisted development tools • Help clients think through the implications of AI on custom development timelines • Maintain visibility across active engagements to identify risk early • Participate in pre-sale conversations to assess custom development requirements • Help clients understand the trade-offs between custom development and platform-native capabilities • Contribute to RFP and RFI responses • Identify opportunities to build reusable frameworks, accelerators, and engineering assets

• Architect Marketo environments and program structures from the ground up, including workspace and partition strategies, folder taxonomies, and governance frameworks • Lead solution design for complex implementations: multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture • Define technical standards and best practices for Marketo builds across client engagements, ensuring consistency, scalability, and maintainability • Review and provide technical feedback on other developers' Marketo work, including program builds, smart list logic, data management flows, and integration configurations • Build and manage Marketo programs across use cases: email nurture, event management, webinars, ABM, website forms, scoring, and lifecycle automation • Implement lead and account scoring models, including behavioral, demographic, and firmographic scoring frameworks • Configure and maintain the Marketo-Salesforce sync, including field mapping, sync rules, campaign influence, and troubleshooting data conflicts • Build and manage custom data structures, API integrations, webhooks, etc. • Develop and maintain Marketo forms, landing pages, and email templates, including tokenization strategies for scalable, reusable program design • Serve as a subject matter expert on Marketo technical strategy, helping clients make informed decisions about architecture, tooling, and process • Lead technical workshops to translate business and marketing requirements into actionable technical plans • Present solution designs, recommendations, and implementation roadmaps to both technical and non-technical client stakeholders • Advise clients on Marketo best practices, data hygiene strategies, deliverability considerations, and compliance requirements (CAN-SPAM, GDPR, CCPA)

• Design and architect end-to-end AEP implementations, including data ingestion, schema design (XDM), identity resolution, and segmentation strategies • Lead solution design sessions, translating business requirements into scalable, best-practice technical implementations • Define implementation standards, patterns, and documentation for the AEP ecosystem across client engagements • Break down complex technical implementations into clear, manageable tasks, delegating ownership to other developers and team members • Conduct peer reviews of other developers' work, providing constructive technical feedback and ensuring quality and consistency • Mentor and guide other developers working alongside you on AEP, RTCDP, AJO, and CJA • Configure and build within Adobe Experience Platform: data streams, datasets, schemas, sources, destinations, and merge policies • Implement and manage Real-Time CDP audiences, identity graphs, and activation workflows to downstream channels and platforms • Build and optimize customer journeys in Adobe Journey Optimizer, including triggers, decisioning logic, and cross-channel orchestration • Set up and configure Customer Journey Analytics workspaces, connections, data views, and calculated metrics • Collaborate with adjacent developers on integrations with AEM, Target, Marketo, Salesforce, Snowflake, and other ecosystem tools • Serve as a subject matter expert for clients, helping them understand platform capabilities, constraints, and best practices • Lead and participate in discovery sessions, technical workshops, and solution presentations • Recommend implementation approaches based on industry experience, making trade-offs clear and actionable • Translate complex technical concepts for non-technical stakeholders including marketing, strategy, and product teams • Stay current with the Adobe product roadmap and proactively bring relevant updates and opportunities to client conversations • Work closely with strategists, analysts, and creatives to ensure technical solutions support campaign goals and data insights • Coordinate with other platform developers (AEM, Salesforce, Target, Marketo) to deliver cohesive, integrated solutions • Participate in sprint planning, backlog grooming, and technical discovery as part of an agile delivery team

Role Description The VP, Client Partner Growth & Strategy sits at the intersection of market intelligence, enterprise business development, executive client partnership, and long-term account growth. This is not a traditional sales role - this is a role for someone who can create belief before there is a brief. - Walk into C-suite conversations, earning the room with a sharp point of view on market changes. - Help clients understand the real problems underneath presenting issues and turn that trust into meaningful work. - Identify where enterprise clients struggle to connect marketing, data, technology, and AI into a working growth system. - Lead enterprise pipeline development and deepen senior client relationships. - Shape new opportunities, close new business, and grow a portfolio of high-value enterprise accounts. - Create and grow strategic relationships, shape the commercial path, and serve as an executive-level partner. Qualifications - Understanding of how enterprise organizations buy, evaluate, and implement professional services. - Clear perspective on how AI is reshaping marketing operations, data strategy, customer experience, content, and the consultancy landscape. - Comfortable engaging with CMOs, CTOs, Chief Digital Officers, data leaders, and transformation executives. - Not a generic seller; a strategic commercial leader who can diagnose, shape, sell, and expand meaningful work. Requirements - 10+ years of progressive experience in business development, client strategy, enterprise account leadership, consulting, agency leadership, or professional services growth. - Demonstrated track record of opening, developing, and closing enterprise-level engagements with Fortune 500 or similarly complex organizations. - Experience navigating long, complex, multi-stakeholder sales cycles. - Deep understanding of the martech ecosystem, including platforms like Adobe, Salesforce, Braze, and Optimizely. - Ability to connect technical complexity to business impact in a way senior executives can understand. - Proven ability to sell professional services, including advisory, strategy, implementation, managed services, and/or outcomes-based engagements. Benefits - Competitive compensation aligned with experience and impact, including base salary and variable compensation. - Remote flexibility with meaningful travel to clients and industry events. - A direct line to the CEO and COO, with genuine influence on how SH/FT grows and positions itself in the market. - A collaborative culture that values diverse perspectives, clear thinking, and innovative problem solving. - The opportunity to do high-impact work for some of the world’s most recognized brands. Company Description SH/FT is a consultancy built for the next era of enterprise growth. We bridge the gap between marketing, data, technology, AI, and execution to help organizations connect with customers in more intelligent, scalable, and measurable ways.

Role Description Shift is seeking an experienced Senior Copywriter to join the Content Studio. This role focuses on email marketing with an emphasis on innovation and personalized content. Our Writers collaborate closely with Designers, Strategists, and Developers to create highly dynamic experiences that stand out in the inbox. Though we have a work from almost anywhere framework, this role works east coast hours (9:00 AM – 5:00 PM EST). What You'll Accomplish - Write compelling email marketing content led by a defined strategy. - Collaborate with Designers to create unified messaging. - Prioritize creating accessible, inclusive content. - Stay up-to-date on email marketing trends and best practices. - Cultivate a strong understanding of the client’s brand voice. - Clearly and confidently communicate ideas to the internal team and clients. - Identify opportunities for testing and optimization. - Manage multiple projects and deadlines simultaneously. - Identify risks and issues and troubleshoot the root cause, escalating as appropriate. - Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management. Qualifications - 8+ years experience as a Copywriter or similar role. - Experience mentoring or managing team members. - Excellent writing and editing skills with a keen eye for detail. - Ability to develop and maintain content calendars. - Experience with using data and analytics to glean insights and inform content decisions. - Strong understanding of email marketing best practices and industry trends. - Excellent communication and collaboration skills. - Working knowledge of WCAG as it applies to email. - Ability to work effectively in a fast-paced, deadline-driven environment. - Experience with luxury brands or the Financial Services industry is preferred. Benefits - Competitive compensation aligned with your experience and impact. - Remote flexibility. - Collaborative culture that values diverse perspectives and innovative thinking. - Work that makes a measurable difference for your clients. Comp & Benefits The salary range for this role is $78,000 to $90,000. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities. In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks. We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process. Candidates must have current US or Canada work authorization. For US candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. No relocation assistance can be offered at this time. All inquiries are held in strict confidence.