Proxima

Build the go-to-market strategy for a mobile vertical, scale advertising efforts across gaming and app sectors, and drive revenue through targeted solutions that enhance user acquisition and campaign performance.

• Set and deliver marketing strategy • Develop and own a global Marketing and Communications strategy aligned to business objectives • Oversee global delivery across brand, content, communications, PR, digital, events, and campaigns • Continually assess marketing activity to ensure it is measurable, performance driven, and delivering against objectives • Bring innovation into how Proxima goes to market, improving impact, efficiency, and ways of working • Take ownership for how Proxima is presented to its target audiences, ensuring a strong, differentiated market presence • Align Proxima marketing with our parent company, Bain & Company, where it adds value, whilst maintaining our independent brand and plan • Build and manage partners and suppliers: Lead and calibrate a strong partner and Martech ecosystem to support delivery • Take ultimate responsibility for key partner relationships, ensuring objectives are clearly embedded into planning and execution • Identify new tools, partners, and innovations, making the case for change and setting up effective working relationships • Own Brand guidelines and ensure all external communications align to them and reflect Proxima’s values • Monitor the competitor landscape and use insights to inform strategy, positioning, and messaging • Design and take accountability for launch strategies for new products, services, and major communications as well as any future acquisitions and integrations • Participate in client sessions where appropriate, providing marketing and PR insight • Manage senior stakeholders: Own key senior internal relationships at SVP and EVP level for Marketing • Lead joint planning with senior stakeholders across the business, aligning marketing activity to varying goals and priorities • Set up effective marketing strategies with subgroups such as our recruitment, learning and operations teams as well as any specific products or market offerings. • Promote the Marketing function internally, creating visibility and momentum across the firm • Work closely with Proxima’s experts to support and coach them in building their external profile through content, events, and media • Develop a strong relationship with Bain Marketing to create joint plans and shared initiatives • Lead and develop the team: Lead, develop, and support the Marketing team, located in Chicago, Singapore and London in skills, performance, and career progression • Champion the team and promote their impact and achievements across Proxima. • Work closely with Sales, Solutions, and HR to embed consistent branding, messaging, and communications across all activity • Own the engine behind marketing: Develop and own the marketing plan • Take responsibility for budgeting and forecasting in partnership with Finance and business unit leads • Define priority audiences and align products, services, and channels accordingly • Oversee CRM and Martech platforms, owning performance, relationships, and commercials • Ensure effective workload management and prioritisation across the team • Analytics and reporting: Ensure all metrics are accurately captured, reported, and actively used to inform decision making • Clearly communicate marketing performance and impact to senior stakeholders.

Title: Head of Audiences and Programmatic Location: New York, NY Department: Proxima Employment Type Full time Job Type Hybrid Job Description: Compensation Estimated Base Salary $180k-$220k - On Target Earnings $360K – $420K • Offers Equity The actual base salary offered for this position will depend on numerous factors including individual performance, skills and experience. The base salary is just one component of Proxima’s compensation package which includes a wide range of medical, dental, vision and other benefits as well as equity. Proxima is the data and AI platform powering the next generation of ecommerce growth. Built on the industry's largest 1st party ecommerce network — 100M+ consumer profiles, 500M+ ecom transactions, and $60B+ in transaction volume across 2,200+ brands — Proxima enables brands to reach, understand, and convert customers with precision and performance. Our data is deterministic (real names, emails, and addresses from actual orders, not inferred from sessions), granular (full SKU-level receipt data), and point-in-time (timestamped history that enables recency scoring and ML without look-ahead bias). Headquartered in New York, we're a team of operators, builders, and ecommerce veterans solving the hardest problems in modern customer acquisition. About the Role We're looking for a Head of Audiences and Programmatic to join Proxima at the inception of a new programmatic offering. This is a career-defining "0 to 1" player/coach role — you'll step in to build the GTM strategy from the ground up, own quota-carrying revenue targets, and lay the foundation for the team that scales behind you. You'll operate as the consultative expert on audience strategy for Fortune 500 brands, partner closely with the demand-side ecosystem, and translate emerging trends in identity, cookieless targeting, and clean rooms into narratives that resonate with sophisticated buyers. What You'll Own - Revenue & Quota: Own and exceed quota-carrying targets focused on audience data and targeting segments for Fortune 500 companies - Platform Partnerships: Partner closely with demand-side teams at The Trade Desk, LiveRamp, and StackAdapt to co-sell solutions and drive joint pipeline - Strategic Influence: Serve as a consultative expert on audience strategy, helping clients design targeting approaches across DSP platforms - Market Intelligence: Track industry trends in identity resolution, cookieless targeting, and data clean rooms — and translate them into client-relevant narratives - GTM Foundation: Build the playbook, positioning, and early team structure for Proxima's audience sales motion as we scale Qualifications - 7+ years of quota-carrying sales experience in digital advertising, specifically in audience data or identity solutions - Years on the sell-side at a leading data company — Acxiom, Experian, Epsilon, LiveRamp, or similar - Deep, hands-on fluency with The Trade Desk (DSP workflows, deal IDs), LiveRamp (RampID, Connect), and StackAdapt, among other leading platforms - An existing book of relationships with brand-side media and data buyers at Fortune 1000 companies - A builder's mindset — comfort operating without a pre-built playbook and energized by shaping what comes next Nice to Have - Prior experience launching or scaling a new programmatic or data product from zero - Fluency across the broader DSP landscape (DV360, Amazon DSP, Yahoo DSP) - Experience working within or alongside data clean room environments (LiveRamp Clean Room, AWS Clean Rooms, Habu) - Existing relationships across holding company agency trading desks Why Proxima - Work on one of the most differentiated data assets in consumer tech - High ownership and accountability — drive projects end-to-end and make decisions that actually matter - Lean team where your contributions are visible and your voice carries weight - Highly cross-functional — work closely with product, data, growth, and leadership - Hybrid setup in our NYC office with a collaborative in-person culture, plus quarterly team events in and out of the office Benefits & Perks - Competitive base salary and meaningful equity - Comprehensive medical, dental, and vision coverage - HSA and FSA options - 401(k) - 12 weeks of fully paid parental leave - Unlimited PTO - Summer Fridays from July 4th through Labor Day - Mental health and wellness support through Talkspace, Health Advocate, and One Medical - Commuter benefits - $1,000 annual learning & development stipend - Quarterly team events, both in and out of the office How to Apply Submit your application through our Ashby job board. We review every application and will reach out directly if there's a potential fit. Proxima is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We're committed to building a team that reflects a range of backgrounds, perspectives, and experiences, and we evaluate all candidates on merit.

Senior Director / Director of Audience Sales Location: New York, NY Full time Hybrid Compensation - Estimated base salary. OTE is roughly a 50/50 $150K – $175K • Offers Commission The actual base salary offered for this position will depend on numerous factors including individual performance, skills and experience. The base salary is just one component of Proxima’s compensation package which includes a wide range of medical, dental, vision and other benefits as well as equity. OverviewApplication Proxima is the data and AI platform powering the next generation of ecommerce growth. Built on the industry's largest 1st party ecommerce network — 100M+ consumer profiles, 500M+ ecom transactions, and $60B+ in transaction volume across 2,200+ brands — Proxima enables brands to reach, understand, and convert customers with precision and performance. Our data is deterministic (real names, emails, and addresses from actual orders, not inferred from sessions), granular (full SKU-level receipt data), and point-in-time (timestamped history that enables recency scoring and ML without look-ahead bias). Headquartered in New York, we're a team of operators, builders, and ecommerce veterans solving the hardest problems in modern customer acquisition. About the Role We're looking for a Senior Director / Director of Audience Sales to join Proxima at the inception of a new programmatic offering. This is a career-defining "0 to 1" player/coach role — you'll step in to build the GTM strategy from the ground up, own quota-carrying revenue targets, and lay the foundation for the team that scales behind you. You'll operate as the consultative expert on audience strategy for Fortune 500 brands, partner closely with the demand-side ecosystem, and translate emerging trends in identity, cookieless targeting, and clean rooms into narratives that resonate with sophisticated buyers. What You'll Own - Revenue & Quota: Own and exceed quota-carrying targets focused on audience data and targeting segments for Fortune 500 companies - Platform Partnerships: Partner closely with demand-side teams at The Trade Desk, LiveRamp, and StackAdapt to co-sell solutions and drive joint pipeline - Strategic Influence: Serve as a consultative expert on audience strategy, helping clients design targeting approaches across DSP platforms - Market Intelligence: Track industry trends in identity resolution, cookieless targeting, and data clean rooms — and translate them into client-relevant narratives - GTM Foundation: Build the playbook, positioning, and early team structure for Proxima's audience sales motion as we scale Qualifications - 4+ years of quota-carrying sales experience in digital advertising, specifically in audience data or identity solutions - Years on the sell-side at a leading data company — Acxiom, Experian, Epsilon, LiveRamp, or similar - Deep, hands-on fluency with The Trade Desk (DSP workflows, deal IDs), LiveRamp (RampID, Connect), and StackAdapt, among other leading platforms - An existing book of relationships with brand-side media and data buyers at Fortune 1000 companies - A builder's mindset — comfort operating without a pre-built playbook and energized by shaping what comes next Nice to Have - Prior experience launching or scaling a new programmatic or data product from zero - Fluency across the broader DSP landscape (DV360, Amazon DSP, Yahoo DSP) - Experience working within or alongside data clean room environments (LiveRamp Clean Room, AWS Clean Rooms, Habu/LiveRamp) - Existing relationships across holding company agency trading desks Why Proxima - Work on one of the most differentiated data assets in consumer tech - High ownership and accountability — drive projects end-to-end and make decisions that actually matter - Lean team where your contributions are visible and your voice carries weight - Highly cross-functional — work closely with product, data, growth, and leadership - Hybrid setup in our NYC office with a collaborative in-person culture, plus quarterly team events in and out of the office Benefits & Perks - Competitive base salary and meaningful equity - Comprehensive medical, dental, and vision coverage - HSA and FSA options - 401(k) - 12 weeks of fully paid parental leave - Unlimited PTO - Summer Fridays from July 4th through Labor Day - Mental health and wellness support through Talkspace, Health Advocate, and One Medical - Commuter benefits - $1,000 annual learning & development stipend - Quarterly team events, both in and out of the office How to Apply Submit your application through our Ashby job board. We review every application and will reach out directly if there's a potential fit. Proxima is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We're committed to building a team that reflects a range of backgrounds, perspectives, and experiences, and we evaluate all candidates on merit.

• Scientifically direct the design and training of large-scale, state-of-the art deep learning systems • Develop novel architecture and training paradigms • Collaborate with content experts from other domains • Actively contribute to top-tier ML conferences and journals

About Proxima Proxima is an independent game studio founded by veterans of Electronic Arts (EA). We pride ourselves on executing with very small teams, high autonomy, and agility. Our inaugural title, Suck Up!, became a viral sensation, championed by content creators and amassing over 300 million views to date. We are currently developing our second project, which will be a PC title set in the simulation genre. We’re looking for a Senior Game Designer to play a leadership role on the project. We are a remote-first studio headquartered in San Francisco, California. Core Responsibilities: - Creative direction: You will play a key role in setting the creative direction for the game, including game pillars, key design elements, progression, and more. - Systems design: You will develop systems that simulate play, blending expertise in player psychology with strong mathematical logic to build interlocking mechanics that stimulate emergent gameplay. - End-to-end implementation: You will work independently and with team members to implement design solutions: from paper prototyping and technical implementation to balancing and testing. Who you are: - Game systems architect: You design through dynamic rules, not linear scripts. You deeply understand how variables collide and cascade across the game to create emergent gameplay. - Intuitive understanding of psychology: You have a deep understanding of player psychology and what motivates people to play. - Systems design expert: You can build the math behind the game. You are an expert at creating complex, automated spreadsheets to simulate, balance, and prove out progression curves and resource economies. - Hands-on builder: You are comfortable building directly in-engine (Unity). You have a strong working knowledge of game engine systems. You can partner with engineers to build custom tools that accelerate your workflow. - 5+ years game design experience: You have over five years of design experience, including taking a game from early prototype to launch.

• Shaping our product by spearheading new features and services • Developing software tools to automate or improve processes ranging from data ingestion pipelines to bespoke cheminformatics workflows • Contributing to the culture of a rapidly growing company • Being challenged by your colleagues and learning something new every day