Otter Products

• Define and lead Direct to Consumer (DTC) eCommerce data strategy, aligning digital analytics with growth, customer acquisition, and revenue objectives • Drive profitable growth by linking marketing spend, merchandising decisions, and customer behavior to Lifetime Value (LTV), margin and retention • Establish advanced marketing frameworks, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) incrementality to optimize marketplace performance • Shape customer lifecycle strategy through cohort analysis, segmentation, and personalization across acquisition, conversion and retention • Develop forecasting and predictive models to support demand planning, inventory strategy and revenue growth • Partner with leadership to influence pricing, promotional strategy, and digital investment decisions • Identify and implement new tools and technologies to enhance digital analytics and personalization capabilities • Oversee end-to-end DTC funnel performance, including homepage, category pages, Product Detail Pages (PDPs), cart, and checkout optimization • Manage digital experimentation strategy, including A/B and multivariant testing, to improve conversion rate and Average Order Value (AOV) • Oversee acquisition performance across paid media, Search Engine Optimization (SEO), email, SMS, and affiliate channels • Ensure robust data collection, tagging, and governance across analytics platforms and tools • Develop and maintain executive dashboards with consistent key performance indicators (KPIs) across channels and campaigns • Drive cross-functional alignment across marketing, merchandising, operations, and technology teams to execute data-driven initiatives • Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment

• Manage relationships with account stakeholders and maintain competitive insights with assigned accounts. • Full revenue accountability • Partner with appropriate sales leadership for P&L awareness • Manage the planning of sales meetings and QBR presentations • Work with the customer for assortment management (including mix, sku count, ranking, etc.) • Lead all account activities including strategy, relationships, contract management/program management • Oversee the identification of new revenue streams, projects and products to drive growth • Oversee the management of channel strategies • Lead strategic account growth using 3rd party tools and Amazon Vendor Central to inform data driven decisions • Accounts payable management support • Oversee the management of forecasting/ demand planning inputs with team (with team support/standalone) • Oversee seasonal planning and NPI/NSI replenishment forecast planning • Manage MDF funding buckets and negotiate MDF programs with assigned account(s) • Responsible for P&L inputs • Oversee events planning with internal teams/shopper/channel marketing • Oversee the development of account or channel specific promotions • Manage investment/ROI expectations • Work with OPP to review effectiveness of promotional investments • Oversee development of awareness campaigns, retail, reseller and implementation of training resources • Oversee account, channel or vertical specific training • Attend meetings, check-ins and provide updates as required • Partner with the leadership team to drive strategic initiatives

Role Description Otter Products is hiring for a Product Marketing Manager to join our Marketing team. This role can be based in Fort Collins, CO on a hybrid schedule or if you are not local, you can work remotely in the US. As a Product Marketing Manager you will work closely with the Product team that defines the market, creates our messaging, positioning, value proposition, go-to-market strategies and plans, competitive intelligence, and core content development for our product portfolio to support sales, channel partners and drive conversion / adoption of consumers. In this role, you are the voice of the consumer and know our buyers and users better than anyone else, including how they make their buying decisions. You will be responsible for overseeing the creation and distribution of promotional campaigns for key products. To succeed in this role you must have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features. Responsibilities - Work closely with the Product Team to develop the pricing and positioning of the products to maximize sales, selling opportunities, customer adoption, and market share. - Integrate the company’s market research and planning to co-author market requirements (MRDs). - Enable the sales organization with selling stories and pitch decks, training, and robust competitor analysis. - Create consumer messaging frameworks focused on specific pain points and differentiated value. - Drive end-to-end launch excellence in partnership with Product, Merchandising, Sales and cross-functional marketing teams – from pre-launch validation through post-launch optimization. - Synthesize meaningful consumer insights, feedback, and market data to create selling stories and influence product and go-to-market strategies. - Serve as the company’s key product marketing thought leader and secure and distill market feedback into market intelligence based on industry needs and market opportunities to influence product team strategy, the product roadmap, and the development of features and benefits. - Champion the consumer and advocate for research and insights to own the voice of the consumer and leverage the data and insights to help drive product marketing strategy. - Own the intersection of Product, Marketing and Sales, serving as the three-way conduit and Communicator-in-Chief between the departments, always ensuring high degrees of transparency and fluidity of information. - Establish and lead best-in-class product marketing frameworks, processes, and principles, including defining and driving KPIs for the team. - Develop and establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Design, Customer Support, Channel, Sales and Marketing to enable the team and drive a consistent customer and consumer experience with Otter Box Products. - Demonstrate excellence in distilling product complexity into differentiated, compelling, memorable, simplified, and ready-to-use positioning and messaging and go-to-market strategy that drives understanding, consideration and adoption. - Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment. - Other duties as assigned. Qualifications - Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered. - Minimum of four years of experience in Product Marketing required. - Experience in product marketing with consumer goods required. - Product management experience, including conceiving, developing and driving innovative products is preferred. Requirements - #LI-Remote - EEO: Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law. - Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and in accordance with all other applicable federal, state and local laws. Benefits - Base Compensation Range Minimum: USD $90,000.00/Yr. - Base Compensation Range Maximum: USD $112,000.00/Yr. - Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. - Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. - Variable Incentive Program - This position is eligible for the Profit Sharing Program.

• Manage relationships with account stakeholders and maintain competitive insights with assigned accounts. • Full revenue accountability • Partner with appropriate sales leadership for P&L awareness • Manage the planning of sales meetings and QBR presentations • Work with the customer to drive sales through targeted customer segments and strategic industry verticals while managing healthy product mix and in house share. • Lead all account activities including strategy, relationships, pipeline management, contract management/program management • Oversee the identification of new revenue streams, projects and products to drive growth • Oversee business development through customer's enterprise, mid-market, SMB and vertical channel strategies and also online presence. • Demand planning, Supply Chain, Legal, Marketing, Finance, and Account Management support • Forecasting/Planning • Oversee the management of forecasting/ demand planning inputs with team • Manage customer's sell through reporting • Manage MDF funding buckets and negotiate MDF programs with assigned account(s) • Oversee the planning and execution of marketing/MDF • Responsible for inputs and P&L support • Oversee events planning with internal teams/channel marketing • Oversee the development of account or channel specific promotions • Manage investment/ROI expectations • Work with OPP to review effectiveness of promotional investments • Oversee development of awareness campaigns, reseller training and enablement • Oversee account specific training • Attend meetings, check-ins and provide updates as required • Partner with the leadership team to drive strategic initiatives • Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.

• Manage relationships with account stakeholders and maintain competitive insights with assigned accounts. • Full revenue accountability. • Partner with appropriate sales leadership for P&L awareness. • Manage the planning of sales meetings and QBR presentations. • Work with the customer for assortment management (including mix, sku count, ranking, etc.). • Lead all account activities including strategy, relationships, contract management/program management. • Oversee the identification of new revenue streams, projects and products to drive growth. • Oversee the management of retail, online, reseller and vertical channel strategies depending on assigned account(s). • Accounts payable management support. • Oversee the management of forecasting/ demand planning inputs with team (with team support/standalone). • Oversee seasonal planning and NPI/NSI replenishment forecast planning. • Manage MDF funding buckets and negotiate MDF programs with assigned account(s). • Oversee the seasonal planning and execution of marketing/ MDF. • Responsible for P&L inputs. • Oversee events planning with internal teams/shopper/channel marketing. • Oversee the development of account or channel specific promotions. • Manage investment/ROI expectations. • Work with OPP to review effectiveness of promotional investments. • Oversee development of awareness campaigns, retail, reseller and implementation of training resources. • Oversee account, channel or vertical specific training. • Attend meetings, check-ins and provide updates as required. • Partner with the leadership team to drive strategic initiatives. • Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment. • Other duties as assigned.