OpsFi

• In this role, you will provide comprehensive support across a variety of marketing initiatives and daily operational workflows. • Proven experience managing social media accounts (LinkedIn, X/Twitter), drafting newsletters, and creating clean, professional marketing collateral. • Executing and monitoring digital marketing campaigns across social media, email channels, and content platforms to drive brand awareness and engagement. • Drafting engaging copy for newsletters, social media posts, and marketing collateral, ensuring all materials align with our brand voice. • Experience using CRMs (such as Salesforce or HubSpot) to manage lead tracking, update customer data and assist with client communication workflows. • Providing expert oversight for daily administrative tasks, including calendar management, meeting coordination, CRM updates, and data management. • Tracking, analyzing, and reporting on marketing campaign performance metrics to help optimize future outreach strategies. • Monitoring digital communities, engaging with our audience online, and ensuring all customer-facing touchpoints maintain a premium standard. • Delivering insightful, tailored support to address unique, fast-moving operational challenges as the business scales.

Role Description We are looking for a versatile, highly organized Marketing & Business Support Specialist to join our team. In this dual-impact role, you will be the bridge between our brand presence and our daily business operations. If you are a proactive multi-tasker who loves combining creative marketing with structured administrative execution in a fast-paced environment, this role is for you. - Marketing Aptitude: Proven experience managing social media accounts (LinkedIn, X/Twitter), drafting newsletters, and creating clean, professional marketing collateral (experience with Canva, HubSpot, or Adobe Creative Suite is a plus). - Marketing Campaign Coordination: Executing and monitoring digital marketing campaigns across social media, email channels, and content platforms to drive brand awareness and engagement. - Content Creation & Copywriting: Drafting engaging copy for newsletters, social media posts, and marketing collateral, ensuring all materials align with our brand voice. - Client & Systems Support: Experience using CRMs (such as Salesforce or HubSpot) to manage lead tracking, update customer data and assist with client communication workflows. - Administrative & Operational Backing: Providing expert oversight for daily administrative tasks, including calendar management, meeting coordination, CRM updates, and data management. - Marketing Analytics & Reporting: Tracking, analyzing, and reporting on marketing campaign performance metrics to help optimize future outreach strategies. - Community & Brand Management: Monitoring digital communities, engaging with our audience online, and ensuring all customer-facing touchpoints maintain a premium standard. - Ad Hoc Business Support: Delivering insightful, tailored support to address unique, fast-moving operational challenges as the business scales. Qualifications - Degree or Diploma in Marketing, Communications, Business Administration, or equivalent practical experience. - 1 year of experience in a digital marketing, virtual assistant, or business support role. - Strong, proactive candidates who have managed diverse administrative and promotional tasks in fast-paced environments will also be considered. - A proven background in managing digital platforms (social media managers, email marketing tools, CRMs) combined with a deep, foundational understanding of organizational efficiency and customer service principles. Benefits - Competitive package with the opportunity to progress your career in a fast-paced, growing and dynamic firm.