Odd Bunch

• Own the paid social strategy and execution across Meta, TikTok, and Pinterest from quarterly planning through daily optimization. • Manage a 7-figure annual spend, ensuring efficient allocation across regions and provinces to meet weekly net-growth targets and subscriber LTV. • Build and present weekly and monthly paid social performance narratives to leadership, including learnings, recommendations, and budget reallocation proposals. • Partner with brand and content teams to develop high-performing, brand-aligned ad creative. • Use attribution tools to track blended ROAS and make data-driven decisions based on true cohort retention data. • Stay current with paid social trends and translate them into recommendations that keep our strategy sharp.

• Run Email Execution End-to-End • Build and launch campaigns in Klaviyo using our templates and brand guidelines • QA everything before send (links, formatting, dynamic content, segments, timing, mobile) • Ideate on copy based on established strategies and email cadences before handing off to the design team to create • Coordinate closely with design + lifecycle to hit weekly deadlines • Perform day-to-day email marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various campaign types. • Maintain existing segments to ensure the right audience gets the right message • Edit and maintain existing flows (welcome, post-purchase, abandoned checkout, etc.) • Build segments based on established best practises, and ideate on potential segments and audiences • Lead A/B testing across subject lines, creative, messaging, and timing • Monitor performance daily and flag outliers or areas of concerns • Identify patterns, dips, & opportunities in performance, while actioning on strategic & creative ideas to improve results • Document processes and improve workflows through continuous iteration

Role Description We're seeking an Email Marketing Specialist to bolster and scale our lifecycle email efforts. This is an execution-heavy, hands-on role for someone who likes moving fast, catching details others miss, and seeing their work go live every day. You'll work directly with the Lifecycle Marketing Manager to build, QA, send, and optimize emails across Klaviyo — spanning campaigns, flows, segments, and testing. Some days are very operational (building + QA), others are more analytical (spotting trends, diagnosing dips, testing ideas). Most are both. This role is ideal for someone who wants real ownership, strong mentorship, and exposure to lifecycle marketing inside a fast-moving startup. You'll get hands-on lifecycle and CRM experience fast - across campaigns, flows, testing, and strategy. If you're detail-obsessed, curious about performance, and want to grow into a lifecycle strategist, this role is built for that path. What You'll Do - Run Email Execution End-to-End - Build and launch campaigns in Klaviyo using our templates and brand guidelines - QA everything before send (links, formatting, dynamic content, segments, timing, mobile) - Ideate on copy based on established strategies and email cadences before handing off to the design team to create - Coordinate closely with design + lifecycle to hit weekly deadlines - Perform day-to-day email marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various campaign types. - Support Lifecycle Operations - Maintain existing segments to ensure the right audience gets the right message - Edit and maintain existing flows (welcome, post-purchase, abandoned checkout, etc.) - Build segments based on established best practices, and ideate on potential segments and audiences - Test, Learn, Report, Repeat - Support A/B testing across subject lines, creative, messaging, and timing - Monitor performance daily and flag outliers or areas of concerns - Help identify patterns, dips, and opportunities - Document processes and improve workflows through continuous iteration Qualifications - 1–2 years in email marketing, CRM, lifecycle, or marketing operations - Hands-on Klaviyo experience (campaigns, segments, flows required) - Strong attention to detail — especially in QA - Solid understanding of segmentation + filters - Comfortable writing/editing copy (AI tools welcome) - Organized, fast, reliable, and calm under deadlines Benefits - Health plan available after 6 months - RRSP and pension plan available at 12 months - Remote work with a flexible schedule - Free grocery plan - Paid Time Off (PTO) - Strong potential for growth within the company - Compensation based on experience and qualifications - Annual bonus potential

• Full-Funnel Ownership: Lead the strategy, daily management, and scaling of Meta, TikTok, and Pinterest. • AI Integration: Implement and manage AI-driven workflows for creative iteration, copy generation, and predictive performance modelling to increase speed-to-market for new ads. • Creative Strategy: Partner with the brand and content teams to develop snackable and purpose-driven ad creative. • Lead the content iteration process, testing hooks, re-hooks, and CTAs to maximize conversion rates. • Budget & Pacing: Manage a 7-figure annual spend, ensuring efficient allocation across regions and provinces to meet weekly net-growth targets. • Measurement & Attribution: Utilize attribution tools to track blended ROAS and make data-driven decisions based on TRUE cohort retention data. • Collaborative Alignment: Stay current with social and paid media trends and communicate these developments to leadership to ensure strategic alignment across all channels.