nuuds

• Own the end-to-end paid media strategy across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube), TikTok, and emerging channels. • Build, manage, and scale campaigns from the ground up—this is a hands-on-keyboard role, not a strategy-only position. • Develop full-funnel acquisition strategies that move customers from awareness through first purchase, optimizing for new customer CAC and LTV. • Manage creative briefing and ad creative pipeline in collaboration with the internal creative team, ensuring rapid testing and iteration. • Serve as the sole owner of media spend—responsible for allocating, forecasting, and reporting on the full acquisition budget. • Build and maintain financial models that forecast revenue from paid channels, new customer contribution margin, and payback periods. • Present regular budget performance reviews to leadership with clear recommendations on scaling, pulling back, or rebalancing spend. • Partner with Finance to ensure media investment aligns with overall company P&L targets. • Drive net-new customer revenue as the primary KPI for this role—growing the customer base beyond Daryl-Ann’s existing audience. • Build and manage an affiliate marketing program, identifying and onboarding high-quality partners, creators, and publishers. • Identify and test new acquisition channels (podcasts, connected TV, direct mail, influencer seeding) and bring a test-and-learn mentality. • Develop audience targeting strategies that find new customers who look like, but are not already part of, the existing nuuds community. • Implement incrementality measurement frameworks to understand the true lift of paid media spend versus organic and founder-driven demand. • Establish and maintain a rigorous testing framework (geo-lift tests, holdout groups, media mix modeling) to guide budget allocation. • Own Shopify analytics and reporting for acquisition-related metrics, building dashboards that provide real-time visibility into performance. • Define and track KPIs including new customer CAC, blended ROAS, contribution margin, payback period, and incrementality ratios. • Work closely with Daryl-Ann and the creative team to translate organic content and brand voice into high-performing paid creative. • Coordinate with product and merchandising to align campaign launches with inventory and drop schedules. • Collaborate with the CRM/retention team (or build the case for one) to ensure smooth handoffs from acquisition to lifecycle.

• Own nuuds.com growth by scaling qualified traffic and increasing conversion through full-funnel marketing. • Work closely with internal marketing and operational partners—and manage external agencies. • Ensure creation of converting content and generating profitable revenue based on strong unit economics. • Partner with customer experience, marketing, planning, and operations to deliver a seamless customer experience. • Get nuuds into every woman’s hands in the US.

About nuuds: At nuuds, we are creating the capsule wardrobe that women wear everyday. Not only are we dedicated to creating high-quality clothing, but we're committed to growing our amazing team while loving what we do. Position Overview: We are seeking a Director of E-Commerce to own nuuds.com growth by scaling qualified traffic and increasing conversion through full-funnel marketing. This leader will work closely with internal marketing and operational partners—and manage external agencies—to ensure we are creating converting content and generating profitable revenue based on strong unit economics. The Director of E-Commerce will partner with customer experience, marketing, planning, and operations to deliver a seamless customer experience and get nuuds into every woman’s hands in the US. Responsibilities Develop and execute an e-commerce growth strategy that scales profitable traffic and improves conversion across the full funnel, with clear goals and continuous optimization. Oversee performance marketing and key e-commerce platforms (Shopify, Meta, Google, TikTok, TikTok Shop) and manage agency partners to drive efficient customer acquisition and revenue growth. Partner with internal stakeholders (marketing, customer experience, planning, operations) to ensure campaigns, content, inventory, and site experience align to drive conversion and customer satisfaction. Own reporting and analytics, regularly reviewing performance and unit economics to guide budget decisions, identify opportunities, and solve challenges. Lead website performance and conversion improvements, including site updates, integrations, merchandising, and testing to improve the shopping journey. Qualifications Benefits: At nuuds, we take care of our team. In addition to a competitive salary, you'll enjoy a comprehensive benefits package, including medical, dental, and vision insurance, paid time off, holidays, employee discounts, and plenty of opportunities for professional growth. Plus, you'll be part of a fun and collaborative team culture where your contributions are valued. Apply now and join us at nuuds! We can't wait to meet you and welcome you to our team. *All applications will be reviewed by the hiring team. Should your background meet the current needs and your experience meets the minimum qualifications for the position, a member of our hiring team will contact you to schedule an interview.