NovaTech Automation

Role Description This role is responsible for NovaTech's electrical power measurement product portfolio — from initial strategy and development through launch, support, and end-of-life. You'll serve as the internal subject matter expert for power measurement devices used in substation and grid edge applications, and act as the voice of the customer by translating utility and grid edge market needs into clear, actionable product requirements. Key Responsibilities - Product Strategy & Roadmap - Develop and maintain a product strategy for the measurement portfolio that aligns with NovaTech's mission and long-term goals. - Build and update a product roadmap that reflects both short- and long-term development plans, keeping pace with market and customer needs. - Identify opportunities for product line expansion, including adjacent applications and emerging grid modernization trends. - Evaluate build vs. buy vs. partner options for new product capabilities. - Market Analysis & Customer Engagement - Conduct market research to identify emerging trends, customer needs, and the competitive landscape within the power utility industry. - Use market intelligence to inform product positioning and feature prioritization. - Build and maintain relationships with utility customers, system integrators, and industry stakeholders through site visits, advisory boards, and direct feedback sessions. - Monitor regulatory and standards developments (IEEE, IEC) that may affect product requirements or open new market opportunities. - Represent NovaTech at industry trade shows, conferences, and technical working groups. - Product Development & Launch - Work closely with sales, engineering, and manufacturing to define product requirements, specifications, and timelines that balance technical feasibility with market demand. - Collaborate with quality assurance teams to ensure products meet industry standards for reliability and performance. - Coordinate product launch activities including marketing campaigns, sales training, and customer support documentation. - Develop go-to-market strategies including competitive positioning, value propositions, and sales enablement materials. - Coordinate beta testing programs with key customers to validate product-market fit before general availability. - Financial Performance & Analytics - Define pricing strategies, manage product budgets and forecasts, and keep products profitable while staying competitive. - Track KPIs including product adoption rates, customer satisfaction scores, and market share to support continuous improvement. - Conduct regular product line profitability reviews and make recommendations for product rationalization or end-of-life decisions. Qualifications - Bachelor's degree in engineering, business, or a related field required. - 5+ years of product management experience with technical B2B products in power utility, industrial automation, or adjacent industries. - Demonstrated track record of bringing products from concept to market. - Master's degree in engineering or MBA preferred. - Direct experience with electrical power measurement devices or substation automation equipment preferred. Skills & Competencies - Strong technical understanding of AC power measurement. - Familiarity with automation protocols including DNP3, IEC 61850, and C37.118. - Proficiency in Microsoft Office Suite. - Strong organizational, analytical, and problem-solving skills. - Clear communicator with the ability to influence across teams without direct authority. - Comfortable working cross-functionally in a fast-paced environment. - Able to translate technical requirements into business value.

Role Description This is a REMOTE position to be located in the United States with 50-75% Travel. The Sales Application Engineer supports sales and marketing efforts across all NovaTech Automation Sales Regions. This role combines strong technical expertise with customer-facing communication to help utilities and partners understand, design, and deploy NovaTech solutions. The position requires deep familiarity with electric utility automation, excellent problem-solving skills, and the ability to translate technical concepts into practical solutions that support customer success. Key Responsibilities - Technical Expertise & Product Mastery - Understand the capability and application of NovaTech products including Orion, Bitronics, Kronos, and Hermes. - Review product and application documentation to support proposals, demonstrations, and customer needs. - Provide technical guidance to customers regarding integration, configuration, and troubleshooting. - Sales Cycle Support - Support field sales teams with product demonstrations, presentations, and trade show participation. - Collaborate on RFIs/RFPs by providing technical responses, pricing support, and application guidance. - Deliver technical content for marketing materials, proposals, and customer system designs. - Customer Engagement & Training - Consult with customers on technical issues related to substation automation, communication protocols, and utility OT systems. - Develop and deliver customer training focused on NovaTech products, system integration, and best practices. - Address customer questions through live chat, testing, troubleshooting, and field-based interactions. - Cross-Functional Collaboration - Work closely with Engineering, Product Management, and Marketing to ensure accurate and aligned messaging. - Provide feedback from the field to support product development and continuous improvement. - Represent NovaTech’s core values—Service, Innovation, Integrity, and Teamwork—in all customer interactions. Qualifications - Bachelor’s degree in engineering, Information Technology, Computer Science, or equivalent experience. - Minimum four years’ experience of electric utility automation, substation engineering, SCADA/RTU integration, OT networking, or protection & control systems. Requirements - Strong analytical, diagnostic, and system-level problem-solving abilities. - Ability to communicate complex concepts clearly to technical and non-technical audiences. - Demonstrated customer-first mindset with strong interpersonal skills. - Hands-on experience configuring, testing, or commissioning IEDs (RTUs, relays, automation controllers, meters) in utility environment. - Strong knowledge of SCADA protocols such as DNP3, Modbus, and IEC-61850. - Understanding of substation architecture, networking, and communications. - Programming experience in Lua, Python, or C/C++. - Knowledge of Linux systems. - Familiarity with OT, protection & control, microgrid systems, renewable energy, or energy management. - Familiarity with IT security best practices. - Experience managing RADIUS systems for identity management. - Working knowledge of databases.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description NovaTech is on a mission to make the power grid more reliable, efficient, and sustainable—and we’re looking for a driven Regional Sales Manager to help lead that charge in the Northeast Region. If you’re a self-starter who thrives on building relationships and closing deals, this role gives you the chance to own your region, shape strategy, and partner with utilities to bring smart automation solutions to life. You’ll manage the full sales cycle, from strategy to contracts, while collaborating with a team that has your back. Why you’ll love it: This is a remote role, with plenty of autonomy, high visibility, and the opportunity to make a big impact in a fast-growing company. Travel is part of the adventure (up to 75%), and so are the rewards of working with a company that values innovation and people equally. Need more detail? Here's what you will do: - Drive business growth by developing and executing strategic sales plans across your region. - Build and maintain strong customer relationships within utilities. - Act as a trusted advisor, sharing deep application knowledge and industry expertise. - Manage the full sales cycle—from qualifying opportunities to negotiating contracts—while collaborating with internal teams to deliver customer-focused solutions. - Maintain accurate forecasts and pipelines in our CRM to ensure alignment and visibility. - Represent NovaTech at customer sites, demonstrations, and industry events (travel up to 75%). Qualifications - Bachelor’s degree in Engineering (preferred) or 5–10 years of related experience. - Prefer 4 years of proven success in substation automation sales to utilities. - Strong communicator and relationship-builder with a consultative sales approach. - Reside in the Northeast region (relocation is offered). Company Description