Moovv

• Lead product discovery talk to customers, identify real problems, and define meaningful outcomes • Own the product roadmap, making clear, well-reasoned prioritisation decisions • Write clear, actionable PRDs for both hardware and app features • Work cross-functionally with engineering, design, and operations to deliver products end-to-end • Collaborate with external partners (design agencies, app developers, manufacturers) • Run sustaining programs driving improvements in cost, quality, reliability, and compliance • Define and track product metrics to inform decisions and measure success

• Financial planning, forecasting, and budgeting across all D2C channels • Deep ownership of unit economics, margin analysis, and profitability optimisation • Cash flow management in a fast-moving e-commerce environment • Cross-functional partnership with Marketing, Operations, and Product • Building the financial infrastructure (models, tools, processes) to support our next stage of growth

• Lead department heads across Growth, Creative, Brand, and Influencer • Build the structure, processes, and culture needed for the next phase of scale • Set the standard for how marketing collaborates across the company • Own marketing’s contribution to revenue growth and margin performance • Allocate budgets across channels and markets based on performance • Balance short-term growth with long-term brand investment • Define and protect the Moov brand as it scales internationally • Ensure brand and performance marketing work together • Build a brand people genuinely connect with not just convert from • Lead Moov’s international expansion beyond current markets • Develop scalable growth playbooks that maintain local relevance • Contribute to company strategy, not just marketing • Connect marketing, product, and commercial teams • Be a trusted voice within the leadership team

• Define and execute the German market growth strategy • Identify the most effective channels, campaigns, and partnerships to drive growth • Position Moovv effectively for the German consumer • Localize the German webshop experience (Shopify) to maximise conversion • Ensure messaging, content, and brand tone resonate with the German market • Continuously optimise the customer journey and funnel performance • Scale performance marketing channels including Meta, Google, and marketplaces • Work closely with the central performance team on campaigns and creative • Optimise key metrics including CAC, ROAS, and conversion rate • Own the German market P&L and performance targets • Ensure sustainable growth and profitability • Monitor market trends, competitors, and growth opportunities • Identify and manage local freelancers, agencies, and partners • Build relationships within the German marketing and creator ecosystem • Monitor and report on core KPIs including traffic, revenue, conversion rate, CAC, LTV, and ROAS • Use data to continuously improve marketing performance and customer acquisition