Librio

• Develop evergreen and event-based ad concepts and ad copy for all paid social channels based on data, platform, target audience and trends. • Create briefings for UGC creators and designers, review and implement delivered assets, coordinate ad copy translations and continuously turn insights into better-performing ads. • Own and optimize international performance campaigns on TikTok and Pinterest, and provide operational support for Meta campaigns during peak periods or holiday absences. • Collaborate on test roadmaps, run structured experiments, and analyze results to continuously improve creative and campaign performance. • Monitor competitors, platform updates, and trends - and bring ideas we can act on.

• Own the systems that bring our books to life. • Ensure our order-to-delivery system runs reliably and predictably. • Identify risks before they become problems. • Go deeper than the symptom when something breaks. • Use tools to spot patterns and turn insights into improvements. • Regularly work alongside our Customer Experience team to understand customer pain points.