Lawo

• Own and grow a portfolio of existing enterprise and tier-one broadcast accounts across North America, serving as the primary commercial and relationship lead • Develop and execute multi-year account strategies aligned with customer business objectives and LAWO’s product and solution roadmap • Build and maintain strong relationships with executive, engineering, and operational stakeholders to ensure long-term customer satisfaction, retention, and account health • Drive revenue growth within existing accounts through solution expansion, upgrades, and cross-selling across audio, video, control, and IP-based workflows • Identify new use cases and emerging requirements related to IP migration, cloud workflows, virtualization, and remote production • Accurately forecast revenue and manage complex, consultative sales cycles with discipline and transparency • Identify, qualify, and develop new strategic enterprise accounts with strong long-term growth potential for LAWO • Execute structured new-account entry strategies including stakeholder mapping, value positioning, and proof-of-concept alignment • Collaborate closely with marketing, product management, solution architects, channel partners, and system integrators to maximize account penetration and influence • Act as the voice of the customer internally, providing feedback on market needs, competitive positioning, pricing strategy, contract negotiation, and large-scale deal structuring

• Own and execute the North America channel strategy to recruit, onboard, enable, and grow a high-performing ecosystem of resellers, systems integrators, and strategic partners aligned with LAWO revenue goals and regional market priorities • Define and manage KPIs and performance metrics for channel partners, conduct regular business reviews, monitor pipeline health and win rates, and proactively address capability gaps through targeted enablement or strategic partner expansion • Strengthen channel relationships through joint go-to-market planning, partner training, and pipeline development to accelerate mutual success • Ensure channel partners develop strong working knowledge of LAWO’s product portfolio, IP-based infrastructure strategy, and application use cases through structured training, workshops, certifications, and ongoing technical and commercial engagement. • Act as a trusted advisor to channel partners and support the regional sales team throughout the full sales lifecycle, including opportunity qualification, solution positioning, system design collaboration, pricing alignment, pipeline development, and deal closure • Drive partner-led demand generation in collaboration with sales and marketing through joint customer engagements, events, roadshows, and coordinated go-to-market initiatives • Work cross-functionally with direct sales, solutions architecture, product management, and marketing to ensure consistent messaging, effective market coverage, and a seamless partner and customer experience • Identify and pursue opportunities in emerging verticals and high-growth markets by leveraging industry trends, customer insights, and competitive intelligence • Maintain close alignment with the Global Channel Director to ensure consistency in channel best practices, partner program structure, and partner entitlement frameworks across regions • Deliver compelling product presentations and demonstrations that clearly articulate the value of LAWO’s IP-based solutions • Represent LAWO at trade shows, industry conferences, and customer events as a trusted and credible technology partner • Provide accurate forecasts, pipeline updates, and actionable business insights to senior management • Travel as required to meet business objectives

• Develop and execute regional sales strategies that expand LAWO’s market presence and deliver measurable revenue growth. • Manage and grow key accounts through structured plans that deepen relationships and maximize value. • Strengthen channel partnerships through joint go-to-market initiatives, training, pipeline development, and strategic support to accelerate mutual success. • Identify and capture opportunities in emerging verticals and high-growth markets by leveraging industry trends and competitive insights to inform strategy. • Collaborate with internal teams to deliver integrated solutions and ensure customer success. • Deliver compelling product presentations and demonstrations that showcase Lawo’s IP-based solutions. • Represent LAWO at trade shows, conferences, and customer events as a trusted technology partner. • Provide accurate forecasts, pipeline updates, and actionable insights to senior management. • Monitor industry trends and competitive activity to inform strategy and uncover growth opportunities. • Travel as required to meet objectives.