Land O'Lakes

• Support and grow the livestock and lifestyle product portfolio • Drive product demand, build dealer/co-op relationships, and deliver exceptional customer service • Conduct up to 25 farm or facility visits weekly to assess feeding programs and recommend Purina-backed solutions • Network across the livestock and lifestyle animal industries to share best practices and create new business opportunities • Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities • Develop expertise in Purina’s research, innovation, and sustainability to deliver value in every customer interaction • Organize and lead educational events and on-site demonstrations to increase brand awareness, dealer traffic, and customer loyalty • Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross-functional teams

• Support and grow the livestock sales book of business • Drive product demand • Develop farmgate and dealer/co-op relationships • Deliver exceptional customer service • Assess feeding programs and recommend solutions • Network across Cattle and Dairy farms • Manage and grow an existing book of business • Build and maintain strong relationships with dealer/co-op teams • Develop expertise in Purina’s research

Role Description This position will cover the Midwest and the ideal candidate will be located in Wisconsin or Minnesota. Responsible for managing the relationship and business with designated retailers and distributors in the region, growing both sales volume and gross margin contribution of FGI brands. Emphasis on planning, training, and selling up the value ladder. This role is remote/virtual and will work from a home-based office in a territory of the upper Midwest. - Sales Generation - Deliver industry best customer experience through well-planned, meaningful face-to-face interaction with target accounts, growers, and dairies. - Market and position FGI’s product ladder to increase trait conversion and business share. - Train designated accounts to position and sell FGI branded alfalfa seed and traits. - Business and Relationship Management - Manage relationships with dealers & distributors to achieve company goals. - Manage customer orders, replants, stewardship/GPOS data, program reconciliation. - Resolve conflicts between dealers promptly and equitably. - Provide regional agronomic support. - Work through and with channel partners to complete on-farm grower and dairy sales calls. - Understand and communicate FGI value proposition, pricing, and programs to designated dealers. - Strategy and Business Execution - Deliver on sales targets and sales activities goals. - Manage expenses to budget. - Develop Territory Plans. - Co-author business and sales execution plans with designated accounts. - Proactively communicate and execute seasonal marketing programs, initiatives, and offers with customers. - Utilize digital tools to increase efficiency and effectiveness of sales efforts. - Drive 4th quarter planning, forecasting, order, and shipping activities. - Promote activities that support strategic imperatives including operational efficiency. Qualifications - Bachelor’s degree; preferably in Crop Science or related field. - 5+ years successful sales experience in seed or crop inputs or marketing with customer contact; or equivalent work experience (10+ years). - Proven ability to interact well with customers, suppliers, employees, and management of all levels. - Desire and know-how to make grower calls with customer sales staff and coach successfully to sell FGI products. - Ability to learn FGI alfalfa features and benefits, and use knowledge to provide sales/marketing support and training. - Demonstrated computer skills in Microsoft suite of products (Outlook, Word, Excel, PowerPoint) and SalesForce.com. - Proven ability to solve and resolve issues quickly and effectively. - Ability to create and present interesting, informative, and educational product presentations. - Ability to travel up to 50% of the time, including daily travel, extended hours, and overnight travel. Requirements - Strong leadership skills. - Self-motivated. - Solid decision-making abilities. - Time management skills. - Good verbal and written communicator. Benefits - Medical, dental, vision. - PTO, life & disability insurance. - Education assistance. - 401k and a variety of well-being resources. - Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

• Dedicated to meeting the requirements and expectations of customers • Establish and maintain effective customer relationships with exceptional customer service • Execute best Order Management practices in accordance with our Standard Operating Procedures (SOP) • Ensure order life cycle is followed through to completion • Build solid working relationships with all cross-function business units

Role Description The Regional Activation Manager (supporting National Accounts team) is responsible for leading activation planning and execution aligned with the national accounts team and strategy, including all marketing programs for assigned national and regional business partners. This role leads event execution and collaborates closely with Sales through Joint Business Plans (JBP) to drive profitable volume and margin growth, customer engagement, and measurable activation impact. The position works through influence across various teams, with approximately 50% of the role involving in-market, face-to-face engagement, supported by digital tools. Activation - Lead activation planning and implementation of Joint Business Plans (JBP) for top customers in the assigned area. - Influence the development and execution of marketing trade programs that support assigned account priorities and business objectives. - Partner with Central Marketing to build brand awareness through social media, regional sponsorships, and events. - Develop and execute activation tactics to increase sales volume and market share across assigned accounts and prospects. - Communicate and activate seasonal promotions and offers for partnered accounts. - Maintain alignment with RAM, ROM, Directors, through regular meetings, performance updates, and feedback loops. Cross-Functional Leadership & Collaboration - Partner with cross-functional teams (ROM, RAM, Directors) to drive national/regional sales and margin growth. - Enable and influence local teams, providing both informal and formal guidance and timely feedback. - Own individual and national/regional sales targets, including volume, margin, execution, and customer growth goals. - Provide actionable insights and feedback to AN and Central Marketing teams. - Foster a culture of respect, learning, and growth, aligned with AN Culture values: Courage, Collaboration, and Ownership. Trade Efficacy, Measurement & Analysis - Evaluate the effectiveness of marketing investment playbooks, including Omnichannel Promotions, Incentives. - Measure ROI of local events, sponsorships, and activation investments; recommend improvements to increase effectiveness and inform future planning. Tools & Product Expertise - Translate national strategy into channel tools and programs, including applicable promotions, newsletters, and customer communications. - Use Salesforce CRM to track marketing investments, marketing activities, and maintain accurate account histories. - Leverage Power BI to identify growth opportunities and performance gaps. - Demonstrate deep knowledge of the full product portfolio, with emphasis on value-added lifestyle and livestock solutions. Key Performance Indicators (KPI’s) - Growing Sales volume, revenue, and margin. - Manages Marketing and Expense Budgets. - Supports Retail and Commercial Customers. Qualifications - Bachelor’s degree in marketing, Agriculture, or business-related field plus 3-5 years of industry experience; or, an equivalent of 7+ years of successful work experience in industry or marketing experience. - Understand key business drivers, and connect activation priorities to profitable growth. - Ability to see the “big picture” (Vital Few emphasis) of the organization, understands business key drivers, and connect activation priorities to produce profitable growth. - Proactive communicator with exceptional written, verbal, and formal presentation skills. - Trustworthy with a strong level of personal commitment. - Ability to make quality decisions, prioritize work, and execute in a matrixed, fast-paced work environment. - Ability to work independently and manage productivity. - Experience demonstrating agility and leading/adapting quickly to change. - Technical feed and agriculture product expertise with the ability to educate and influence others on products, services, and activation programs. Requirements - The salary range for this role is $107,680 - $161,520. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges. Benefits - Medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k, and a variety of well-being resources for most full-time roles. - Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

• driving continuous improvement, operational efficiency, and strategic capability-building across multiple production sites • collaborating with site leaders, functional stakeholders, and senior management • lead Black Belt level projects, including cross-functional and cross-site initiatives • coaching leaders, project teams, and frontline employees in Op Ex principles, behaviors, tools, and problem-solving methods • embedding a culture of continuous improvement and data-driven decision making across the region • partnering with Finance to ensure alignment with corporate accounting standards

• Calling on cattle, horse and small ruminant owners to evaluate existing feeding programs • Recommending and assisting with nutritional programs • Selling/consulting at the farm gate (up to 25 farm calls per week) • Developing new prospects and making sales cold calls • Organizing and conducting effective educational meetings/events for 4H clubs, vets, trainers, etc.

• Safely transporting agricultural materials, including fertilizer and anhydrous ammonia, to customer locations and cooperative sites • Operate within a regional area with routes primarily running through Iowa and Nebraska (home most days) • Overnight routes to Kansas, Texas, North Dakota, South Dakota, Illinois, Indiana, and Ohio • Follows all driving and safety policies • Complies with FMCSA and DOT regulations of drivers • Complies with all safety processes and insists on safety practices of self and others • Shows up on time, completes tasks by deadlines, and adapts to changes quickly • Ensures all standard operating procedures are followed • Successful forklift certification required

• Make 25+ farms and facilities visits each week to assess feeding programs and recommend solutions • Drive sales by introducing new feed products to customers and supporting existing customers • Drive relationships with dealers, co-ops, and Purina experts • Lead educational events and demos to promote products and strengthen customer loyalty • Manage customer data and use analytics tools to deepen market knowledge • Collaborate with internal teams and stakeholders, participate in meetings and training, and share feedback for continuous improvement • Coordinate logistics and event materials with dealers and cross-functional teams • Grow and apply business and industry skills to execute sales plans and growth opportunities • Pursue ongoing professional development and adapt to changing needs

• Dedicated to meeting the requirements and expectations of customers • Establish and maintain effective customer relationships • Execute best Order Management practices in accordance with our SOP • Ensure order life cycle is followed through to completion • Builds solid working relationships with all cross-function business units • Escalate issues timely for efficient resolution