Klosterman Baking Co

Role Description The National Account Manager — Broker & Distributor Channel is a high-visibility, revenue-driving role responsible for recruiting, managing, and growing Klosterman’s broker network and the distributor relationships that carry our frozen bakery portfolio to operators and retailers nationwide. This individual inherits and builds out an established national pipeline — advancing targets from prospecting through closed-won, driving distributor authorizations, velocity, and long-term program growth across foodservice, grocery, convenience, and specialty channels. Channel Focus & Time Allocation - FOODSERVICE DC’s 70%: Distribution through foodservice DC’s - volume, velocity & item placements - BROKERS 20%: Broker partner recruitment, alignment & new-item distribution - LARGE FOODSERVICE CUSTOMERS 10%: Senior-level relationships & strategic national/regional account closes Key Responsibilities - Win category authorizations and DC placements with broadline, grocery, c-store, and specialty distributors; drive product movement through the system via broker activation, incentives, sampling, and operator conversion. - Take ownership of the 134-target distributor pipeline; assign, qualify, and progress accounts through the stage-gate process from prospecting to closed-won, prioritizing the 55 Critical and High targets. - Recruit, onboard, manage, and hold accountable a national network of foodservice and retail broker partners — setting priorities, targets, and expectations to drive distributor authorizations and program growth. - Validate the correct frozen bakery/category buyers and execute structured multi-touch outreach cadences; convert cold targets into qualified, sample-and-spec opportunities. - Drive inclusion of Klosterman’s bread, bun, roll, and specialty bakery items on operator menus, approved-item lists, and retail shelf sets through broker-led selling. - Partner with marketing, R&D, operations, and supply chain to deliver samples, specs, allergen and category documentation, and ensure on-spec, on-time launch execution. - Represent Klosterman at the National Restaurant Association Show, IFDA and distributor events, and key foodservice and retail trade shows to build presence and generate leads. - Maintain accurate stage, probability-weighted revenue, next-action, and touch data in CRM; deliver volume forecasts, market intelligence, and competitive updates to leadership. - Lead pricing, promotional, slotting, and program agreement negotiations with brokers, distributors, and key accounts in collaboration with the VP of Sales. Qualifications - Bachelor’s degree in business, Marketing, Food Science, or related field required. - 7+ years foodservice / CPG sales; 3–5+ years managing broker networks or selling into broadline / grocery distribution nationally. - Proven, direct relationships with foodservice / retail brokers and broadline, grocery, c-store, and specialty distributor buyers. - Experience selling frozen bakery — bread, buns, breakfast, specialty — or comparable high-velocity items into distribution strongly preferred. - Consultative, value-based selling; broker management and enablement; stage-gate pipeline discipline; pull-through demand creation; complex distributor negotiation. - CRM proficiency (Salesforce preferred), Microsoft Office Suite. - 50–60% national travel required. Requirements - Remote-based; proximity to a major hub airport strongly preferred to support national travel and distributor coverage. Benefits - BASE SALARY: $100–125K (Commensurate with experience) - COMMISSION: Uncapped (Performance-based incentive) - TOTAL OTE: ~$200K (At-plan total compensation) - TRAVEL & EXPENSE: Full T&E (Company-covered budget) - Company Car - Medical, Dental & Vision - 401(k) - Paid Time Off - Life Insurance - Full Expense Account