Katana Cloud Inventory

• Own the pipeline across three motions with three very different levels of maturity. • Own paid acquisition strategy across Google Ads, LinkedIn, Meta, and Reddit - where we invest, what we test, how we allocate budget. • Identify new channel and audience opportunities before they're obvious. • Build the ABM motion for Advantage from scratch: define account selection criteria, build the target account list, and design the campaign structure. • Own the nurture layer across segments: email sequences, retargeting, and content syndication that keep prospects engaged past the first click. • Own pipeline reporting across segments and connect acquisition activity to actual revenue, not proxy metrics. • Bring insight to marketing, sales, and product in a way that changes decisions, not just informs them. • Brief the designer and content writer with direction that produces results - not micro-management, not vague requests.

• Own end-to-end implementation of Katana for high-value and complex accounts — multi-channel, multi-location merchants with real operational depth: discovery, solution design, integrations, data migration, configuration, and go-live. • Design the target system architecture for each account, mapping real-world manufacturing, inventory, and fulfillment workflows into a working Katana configuration. • Lead data migration and setup — bills of materials, product and material catalogs, stock, suppliers, historical data — with data integrity intact at go-live. • Build and configure integrations between Katana and the customer's wider system landscape: Shopify, WooCommerce, accounting, shipping, and EDI, using native connectors, APIs, and middleware. • Develop custom solutions, scripts, and workarounds via API, automation tooling, and middleware that extend Katana to fit advanced requirements — scoped to what each account needs, and a growing part of the role over time. • Use AI as a core delivery tool — building accelerators, tooling, and solutions that raise the speed and quality of every go-live. • Build reusable integration solutions, migration tooling, and playbooks that raise delivery speed and quality across the whole Solution Engineering team. • Take pre-sales calls as part of a full-cycle process — validating technical fit and integration feasibility before commitment. • Partner with Forward Deployed Engineering and Product to scope and escalate work beyond configuration, with clear diagnostics and prioritization. • Partner with Sales and Customer Success so complex accounts launch cleanly and are set up for expansion — and mentor Solutions Engineers on hands-on implementation and API techniques.

• Run complex enterprise deals • Own a pipeline of mid-market enterprise deals targeting CA$15K–CA$50K ACV. • Run discovery that goes deep - quantifying pain, mapping stakeholders, and building business cases in the prospect's own numbers. • Navigate buying committees across Operations, IT, Finance, and the C-suite. • Position confidently against enterprise alternatives. • Scope and negotiate custom, SOW-based engagements. • Manage longer sales cycles with disciplined follow-through between every touchpoint. • Introduce expansion and ongoing engagement opportunities during the initial deal scope. • Source and develop your own pipeline when needed. This role requires a hunter mentality as much as a closer one - you don't wait for inbound, you go find it. • Consistently hit and exceed quota on a dedicated enterprise motion.

• Design and run automated lifecycle campaigns: onboarding journeys, adoption nudges, health-based triggers, expansion signals, and win-back sequences. • Build and own retention playbooks — structured, repeatable responses to disengagement, value gaps, and churn risk. • Create scalable engagement programs: webinars, office hours, customer communities, and educational content that delivers value without 1:1 CSM time. • Measure everything you launch. Track performance, cut what isn’t working, and iterate fast. • Own the tool stack: Intercom, HubSpot, Zapier, LMS, and LLM-powered workflows. • Carry a portfolio of at-risk accounts — execute save motions, diagnose value gaps, secure renewal, drive expansion. This is an intentional design, not a distraction. • Partner with Product, PMM, Sales, and Solutions Engineering on signals, content, handoffs, and early lifecycle success.

• Own product launch execution — develop and execute comprehensive GTM activities for product launches, including clear positioning, messaging, and value propositions that resonate with Katana's customers; use Claude and other AI tools to accelerate drafting, iterate on messaging variants, and maintain quality at pace • Own customer communications — manage the cadence and content of customer-facing communications, ensuring a consistent and effective communication flow that keeps customers informed and moves them toward adoption • Develop launch assets — create the messaging and materials required for each launch: customer-facing content, in-product messaging, and supporting collateral • Coordinate cross-functional execution — work closely with Product, Marketing, and Customer Success to align on launch objectives and deliverables; facilitate communication between teams to keep execution on track and flag misalignment early • Track and optimise GTM performance — define KPIs for GTM activities, monitor their effectiveness in driving product awareness, adoption, and revenue, and refine strategies continuously based on data and feedback