India Market Entry

Role Description This is a remote position. We are looking for a seasoned, high-calibre relationship leader who can independently identify, approach, and engage with India’s top business families and family offices who are looking for private one-to-one tutoring for admissions in Global Universities. This is a 100% outbound, high-trust, high-touch role requiring direct access to decision-makers (CXOs, promoters, family heads). The role demands the ability to initiate meaningful conversations, build credibility quickly, and convert these into in-person strategic discussions with entire families. This is not a transactional sales role—it is closer to a family office advisory model. Key Responsibilities - Strategic Outreach: Identify and directly engage with families from India’s top 500 business groups, targeting parents of students in grades 9–12. - Relationship Building: Establish trust-led, long-term relationships with business owners, promoters, and family offices. - High-Stakes Conversations: Initiate and lead nuanced discussions around global education pathways and elite university admissions. - In-Person Engagements: Drive and conduct face-to-face meetings with entire families; closure is expected through in-person advisory discussions, not remote communication. - Network Development: Leverage and expand access to India’s Leading Business Families / Promoter & CXO-led Family Office ecosystems, including referrals, closed networks, and curated introductions. - Market Intelligence: Build insights into family aspirations, legacy planning, and education positioning within ultra-wealthy segments. - Selective Institutional Outreach (Secondary): Explore partnerships with select premium schools where relevant. Qualifications - Exceptional communication, articulation, and persuasion skills. - Proven track record in high-value, relationship-driven roles (luxury sales, private banking, wealth advisory, consulting, etc.). - Strong access to or ability to penetrate CXO / promoter networks. - Deep understanding of high-end business family mindset and dynamics. - Ability to navigate multi-stakeholder family decision-making environments. - High ownership, discretion, and maturity in handling sensitive conversations. - Seeking opportunity to shape a category-defining premium offering in India. Requirements - MBA or Postgraduate degree from a top-tier business school. - Exposure to international education systems (US/UK universities, global curricula). - Courses/certifications in luxury management, hospitality, or client relationship management will be an added advantage. - 8–10 years of experience in premium/luxury events, experiential marketing, or high-end client engagement roles. - Proven exposure to curating and managing exclusive, invite-only events involving CXOs, promoters, and India’s leading business families. - Strong ability to build relationships through curated experiences, closed-door gatherings, and high-touch engagement formats. - Experience in handling discreet, high-value clientele with strong emphasis on personalization and confidentiality. - Minimum 2–3 years of remote work experience preferred. - Immediate joiner.

Role Description This is a remote position. We are looking for a seasoned, high-calibre relationship leader who can independently identify, approach, and engage with India’s top business families and family offices who are looking for private one-to-one tutoring for admissions in Global Universities. This is a 100% outbound, high-trust, high-touch role requiring direct access to decision-makers (CXOs, promoters, family heads). The role demands the ability to initiate meaningful conversations, build credibility quickly, and convert these into in-person strategic discussions with entire families. This is not a transactional sales role—it is closer to a family office advisory model. Key Responsibilities - Strategic Outreach: Identify and directly engage with families from India’s top 500 business groups, targeting parents of students in grades 9–12. - Relationship Building: Establish trust-led, long-term relationships with business owners, promoters, and family offices. - High-Stakes Conversations: Initiate and lead nuanced discussions around global education pathways and elite university admissions. - In-Person Engagements: Drive and conduct face-to-face meetings with entire families; closure is expected through in-person advisory discussions, not remote communication. - Network Development: Leverage and expand access to India’s Leading Business Families / Promoter & CXO-led Family Office ecosystems, including referrals, closed networks, and curated introductions. - Market Intelligence: Build insights into family aspirations, legacy planning, and education positioning within ultra-wealthy segments. - Selective Institutional Outreach (Secondary): Explore partnerships with select premium schools where relevant. Qualifications - Exceptional communication, articulation, and persuasion skills. - Proven track record in high-value, relationship-driven roles (luxury sales, private banking, wealth advisory, consulting, etc.). - Strong access to or ability to penetrate CXO / promoter networks. - Deep understanding of high-end business family mindset and dynamics. - Ability to navigate multi-stakeholder family decision-making environments. - High ownership, discretion, and maturity in handling sensitive conversations. - Seeking opportunity to shape a category-defining premium offering in India. Requirements - MBA or Postgraduate degree from a top-tier business school. - Exposure to international education systems (US/UK universities, global curricula). - Courses/certifications in luxury management, hospitality, or client relationship management will be an added advantage. - 8–10 years of experience in premium/luxury events, experiential marketing, or high-end client engagement roles. - Proven exposure to curating and managing exclusive, invite-only events involving CXOs, promoters, and India’s leading business families. - Strong ability to build relationships through curated experiences, closed-door gatherings, and high-touch engagement formats. - Experience in handling discreet, high-value clientele with strong emphasis on personalization and confidentiality. - Minimum 2–3 years of remote work experience preferred. - Immediate joiner.

Job Title: Regional Business Development Manager Experience: 10–15 Years Employment Type: Full-Time,Permanent Location:Assigned Territory (Region Specific) Industry: Education / EdTech Department: Sales & Marketing Reporting To: Business Head / National Sales Head Company Overview India Market Entry (IME) – www.indiamarketentry.com Company Overview :India Market Entry (IME) is a boutique consulting firm specializing in assisting global education stakeholders to navigate India’s vibrant education sector. IME’s core competency is strategic business development. Vision: We strive to make global education accessible in India. Mission: To assist our clients with ROI-driven India market entry strategy and expansion solutions. Through the proprietary 4ME Framework™ (Strategy Development → Marketing Asset Development → Sales Discovery → Scale), IME represents a portfolio of 30+ global education brands—spanning EdTech, publishing, STEM, early years, and teacher development—and facilitates their establishment, scaling, and sustained presence in India. IME operates a dual-sided marketplace backed by a network of 83,000+ educational institutions, 100,000+ edupreneurs, and 11,000+ large corporates. The organization serves clients from the UK, US, Europe, Australia, and the Middle East through a fully remote team based across India. Service Lines: 360° Business Development Solutions, Strategic Partner Search, International University Services, and Knotral Trainings (trainer-led live events for educators and resellers). Role Overview We are looking for a strategically driven Regional Business Development Manager who can expand business in the assigned territory through structured channel development, institutional acquisition, and a strong consultative selling approach. This role is not transactional. The RBDM is expected to diagnose school needs, align solutions to institutional priorities, and build long-term value-based partnerships with Channel Partners and Schools. Key Responsibilities 1. Channel Development & Management (Consultative Partner Enablement) - Identify and appoint suitable Channel Partners and Resellers based on market mapping - Evaluate partner capability, territory strength, and alignment with solution portfolio - Onboard and enable partners through consultative sales training and value-based positioning - Conduct joint sales visits using consultative discovery frameworks - Maintain long-term strategic relationships with Channel Partners - Guide partners in needs analysis, stakeholder mapping, and solution presentation - Monitor partner pipeline and revenue performance 2. Institutional Acquisition (Consultative Institutional Selling) - Acquire Chain Schools, International Schools, and Targeted Institutions - Conduct structured discovery meetings with Principals, Directors, and Management - Understand institutional pain points (academic outcomes, NEP alignment, differentiation, implementation challenges, etc.) - Position solutions based on school goals rather than product features - Develop customized proposals aligned to school priorities - Lead negotiations and close strategic partnerships 3. Revenue & Target Management - Achieve quarterly and annual regional revenue targets - Build and maintain a strong consultative sales pipeline - Maintain disciplined CRM updates with detailed discovery insights - Forecast revenue based on realistic consultative stage progression - Ensure healthy conversion ratios through value-driven selling 4. Relationship Management - Build long-term strategic relationships with school leadership - Maintain continuous engagement with Channel Partners and Resellers - Act as a solution advisor rather than a product seller - Ensure alignment between institutional expectations and internal delivery teams - Support retention and renewal through ongoing consultative engagement 5. Market Intelligence & Strategic Insights - Track competitor positioning and solution strategies - Identify emerging academic or policy-driven opportunities - Share structured insights to refine GTM and solution positioning - Recommend regional strategy improvements based on consultative field feedback Requirements Educational Qualification - Graduate in Business, Marketing, Education, or related field - MBA preferred Experience - 10+ years of experience in B2B, Channel, or Institutional Sales - Experience in Education / EdTech preferred - Demonstrated experience in consultative selling and solution-based sales Required Skills - Strong consultative selling skills (discovery, needs analysis, value mapping) - Ability to sell solutions across multiple domains and product categories - Strong stakeholder mapping and decision-making process understanding - Ability to train and guide channel partners in consultative approach - Strong negotiation and strategic closing ability - Territory planning and revenue forecasting capability - CRM proficiency - Excellent communication and relationship-building skills. Immediate joiner Key Competencies - Strategic thinking - Diagnostic questioning skills - Value-based positioning - Long-term relationship orientation - Analytical and solution-oriented mindset - High ownership and accountability Note: Preferring Candidates from Hyderabad, Bangalore cities

Job Title: Regional Business Development Manager Experience: 10–15 Years Employment Type: Full-Time,Permanent Location:Assigned Territory (Region Specific) Industry: Education / EdTech Department: Sales & Marketing Reporting To: Business Head / National Sales Head Company Overview India Market Entry (IME) – www.indiamarketentry.com Company Overview :India Market Entry (IME) is a boutique consulting firm specializing in assisting global education stakeholders to navigate India’s vibrant education sector. IME’s core competency is strategic business development. Vision: We strive to make global education accessible in India. Mission: To assist our clients with ROI-driven India market entry strategy and expansion solutions. Through the proprietary 4ME Framework™ (Strategy Development → Marketing Asset Development → Sales Discovery → Scale), IME represents a portfolio of 30+ global education brands—spanning EdTech, publishing, STEM, early years, and teacher development—and facilitates their establishment, scaling, and sustained presence in India. IME operates a dual-sided marketplace backed by a network of 83,000+ educational institutions, 100,000+ edupreneurs, and 11,000+ large corporates. The organization serves clients from the UK, US, Europe, Australia, and the Middle East through a fully remote team based across India. Service Lines: 360° Business Development Solutions, Strategic Partner Search, International University Services, and Knotral Trainings (trainer-led live events for educators and resellers). Role Overview We are looking for a strategically driven Regional Business Development Manager who can expand business in the assigned territory through structured channel development, institutional acquisition, and a strong consultative selling approach. This role is not transactional. The RBDM is expected to diagnose school needs, align solutions to institutional priorities, and build long-term value-based partnerships with Channel Partners and Schools. Key Responsibilities 1. Channel Development & Management (Consultative Partner Enablement) - Identify and appoint suitable Channel Partners and Resellers based on market mapping - Evaluate partner capability, territory strength, and alignment with solution portfolio - Onboard and enable partners through consultative sales training and value-based positioning - Conduct joint sales visits using consultative discovery frameworks - Maintain long-term strategic relationships with Channel Partners - Guide partners in needs analysis, stakeholder mapping, and solution presentation - Monitor partner pipeline and revenue performance 2. Institutional Acquisition (Consultative Institutional Selling) - Acquire Chain Schools, International Schools, and Targeted Institutions - Conduct structured discovery meetings with Principals, Directors, and Management - Understand institutional pain points (academic outcomes, NEP alignment, differentiation, implementation challenges, etc.) - Position solutions based on school goals rather than product features - Develop customized proposals aligned to school priorities - Lead negotiations and close strategic partnerships 3. Revenue & Target Management - Achieve quarterly and annual regional revenue targets - Build and maintain a strong consultative sales pipeline - Maintain disciplined CRM updates with detailed discovery insights - Forecast revenue based on realistic consultative stage progression - Ensure healthy conversion ratios through value-driven selling 4. Relationship Management - Build long-term strategic relationships with school leadership - Maintain continuous engagement with Channel Partners and Resellers - Act as a solution advisor rather than a product seller - Ensure alignment between institutional expectations and internal delivery teams - Support retention and renewal through ongoing consultative engagement 5. Market Intelligence & Strategic Insights - Track competitor positioning and solution strategies - Identify emerging academic or policy-driven opportunities - Share structured insights to refine GTM and solution positioning - Recommend regional strategy improvements based on consultative field feedback Requirements Educational Qualification - Graduate in Business, Marketing, Education, or related field - MBA preferred Experience - 10+ years of experience in B2B, Channel, or Institutional Sales - Experience in Education / EdTech preferred - Demonstrated experience in consultative selling and solution-based sales Required Skills - Strong consultative selling skills (discovery, needs analysis, value mapping) - Ability to sell solutions across multiple domains and product categories - Strong stakeholder mapping and decision-making process understanding - Ability to train and guide channel partners in consultative approach - Strong negotiation and strategic closing ability - Territory planning and revenue forecasting capability - CRM proficiency - Excellent communication and relationship-building skills. Immediate joiner Key Competencies - Strategic thinking - Diagnostic questioning skills - Value-based positioning - Long-term relationship orientation - Analytical and solution-oriented mindset - High ownership and accountability Note: Preferring Candidates from Mumbai, Pune locations

Role Description The GTM Marketing Manager is responsible for building, leading, and scaling the marketing function at India Market Entry. This role carries end-to-end ownership of go-to-market strategy, demand generation, brand building, and marketing operations across a portfolio of 30+ international education brands entering India. - Lead a team of four specialists. - Report directly to the Founder. - Serve as the single point of accountability for all marketing-driven growth across the organisation’s client portfolio. - Participate in strategic decision-making across the organization. Essential Duties & Responsibilities - Go-to-Market Strategy Development: - Develop end-to-end go-to-market strategies for international education products entering India. - Define market positioning, value propositions, messaging, and competitive differentiation for Indian buyers. - Create phase-wise launch plans incorporating city-tier rollout sequences and persona-based targeting. - Co-own the Sales Discovery phase with the Sales function. - Scalable GTM Playbook Development: - Design reusable GTM playbooks for product launches and campaigns. - Build sales and marketing collateral, landing pages, CRM and automation workflows. - Establish SOPs, execution checklists, and review cadences. - Integrated Campaign Planning & Execution: - Design full-funnel marketing strategies. - Plan and launch product-launch campaigns and digital campaigns. - Define creative briefs, messaging frameworks, and brand narratives. - Coordinate with global product teams to localize assets. - Digital Marketing & Performance Growth: - Own the digital marketing strategy across various channels. - Manage the Performance Marketing function to execute ad campaigns. - Track and optimize key performance metrics. - Conduct A/B tests and growth experiments. - BTL, Field & Event Marketing: - Plan and execute on-ground activities. - Support Knotral Trainings—trainer-led live events. - Build city launch plans leveraging IME’s institutional database. - Measure offline lead quality and conversion. - Budget, Forecasting & ROI Management: - Build and manage the India marketing budget per client engagement. - Track spend vs. ROI on a per-client and per-campaign basis. - Prepare business cases for new campaigns and market expansion initiatives. - Content, SEO & PR Strategy: - Direct the content and SEO specialists to drive organic traffic. - Manage creative, media, and PR agencies. - Build founder and brand thought leadership through various channels. Qualifications - 10–15+ years of progressive marketing experience. - Minimum of 3 years in a Head / Director-level role. - Demonstrated experience in EdTech, publishing, or B2C education companies. - Proven track record of building GTM and marketing strategies from scratch. - Experience launching an international product or brand in India.

• Identify and appoint suitable Channel Partners and Resellers based on market mapping • Evaluate partner capability, territory strength, and alignment with solution portfolio • Onboard and enable partners through consultative sales training and value-based positioning • Conduct joint sales visits using consultative discovery frameworks • Maintain long-term strategic relationships with Channel Partners • Acquire Chain Schools, International Schools, and Targeted Institutions • Conduct structured discovery meetings with Principals, Directors, and Management • Understand institutional pain points (academic outcomes, NEP alignment, differentiation, implementation challenges, etc.) • Position solutions based on school goals rather than product features • Develop customized proposals aligned to school priorities • Lead negotiations and close strategic partnerships • Achieve quarterly and annual regional revenue targets • Build and maintain a strong consultative sales pipeline • Maintain disciplined CRM updates with detailed discovery insights • Track competitor positioning and solution strategies • Share structured insights to refine GTM and solution positioning

• Maintain lead-to-call TAT under 60 minutes for all inbound leads across 10+ products/solutions. • Qualify leads using consultative selling and maintain high lead-quality scoring. • Identify high-intent prospects and prioritize follow-ups based on buying signals. • Conduct structured discovery calls to understand needs, challenges, and readiness. • Position the right product/service from a multi-product portfolio. • Schedule demos for Sales/LSM teams and ensure strong meeting show-up rates through disciplined follow-ups. • Achieve monthly targets for qualified demos with strong funnel movement. • Maintain 40%+ lead-to-demo conversion across product lines. • Drive revenue contributions per client through consistent nurturing and objection handling. • Follow up rigorously on no-shows, warm leads, and stalled opportunities. • Keep all touchpoints updated and pipelines clean in the CRM daily. • Partner with Marketing to share inputs on lead quality, campaign performance, and messaging. • Collaborate with Sales Managers/LSMs on demo flow, prioritization, and conversions. • Coordinate with Lead Sales Manager to ensure smooth transitions post-demo. • Track and report weekly/monthly KPIs including TAT, conversions, demos, and revenue. • Analyze funnel data to identify gaps, drop-offs, and improvement opportunities. • Recommend and implement data-backed enhancements in scripts, processes, and lead handling.

• Conduct a specified number of high-quality product demos each month for qualified leads shared by the ISM team. • Conduct a defined number of prospect/client meetings per month. • Maintain a demo-to-closure conversion rate of 25% or above. • Prepare and present tailored proposals, pricing structures, and commercial offers. • Drive end-to-end deal closures, lead commercial negotiations, and ensure timely collections. • Manage and retain 3–4 active international client accounts simultaneously. • Conduct weekly review calls with international clients to track progress, share updates, and resolve concerns. • Identify upsell, cross-sell, and expansion opportunities within existing accounts. • Maintain high levels of client satisfaction and proactively address issues to strengthen relationships. • Collaborate with internal teams to ensure seamless onboarding of new clients. • Track usage, adoption, and engagement metrics to ensure consistent value delivery. • Provide first-level support for product or platform-related queries. • Maintain accurate records of demos, interactions, follow-ups, and account activities in the CRM. • Identify, evaluate, and onboard new resellers/channel partners in target regions. • Conduct onboarding, product readiness, and enablement sessions to ensure activation. • Provide access to pricing, sales collateral, training material, and operating guidelines. • Track reseller performance, engagement, and month-on-month revenue contribution. • Serve as the primary point of contact for reseller issues, escalations, and contractual coordination. • Strengthen long-term reseller partnerships to expand market reach and revenue opportunities. • Meet and exceed the minimum monthly revenue target per client per month. • Ensure timely invoicing, collection follow-ups, and renewal closures.

• Own IME’s content strategy across website, social media, blogs, emailers, brochures, decks, and campaigns. • Create high-quality long-form and short-form content aligned with brand positioning. • Develop thought-leadership content for founders, webinars, and industry outreach. • Manage multiple content projects and deadlines simultaneously. • Collaborate with design, social media, and sales teams for integrated campaigns. • Ensure consistency in tone, messaging, and brand voice across all content. • Track content performance and optimise based on insights.