Implicity

Title: Senior Marketing Manager US Location: New York, US, United States Job Description: About us Implicity is a digital MedTech company delivering advanced innovation to cardiologists through Big Data and Artificial Intelligence. Our industry-leading cardiac remote monitoring platform simplifies the management of complex clinical data and enables earlier identification of patient issues—helping clinicians deliver the right care at the right time. In short, joining Implicity means contributing directly to improved patient outcomes. Founded in 2016 by Dr. Arnaud Rosier, a cardiologist and AI researcher, and David Perlmutter, an engineer and entrepreneur, Implicity has grown into a transformative force in cardiac care. More than a decade later, this French startup-turned-scale-up is helping shape the future of cardiology on a global scale. - Over 250 hospitals and medical centers already use Implicity’s solutions - Supporting more than 100,000 patients worldwide At Implicity, you’ll collaborate with experts across data science, engineering, clinical affairs, regulatory, IT, sales, and customer success, all working together toward a shared mission. The team has established Implicity as a clear European market leader and is now expanding rapidly in the U.S. Why Implicity? - Patients receive higher-quality, more proactive care - Physicians spend less time managing data and administrative burden, allowing greater focus on prevention and treatment - Healthcare payers benefit from lower overall costs by emphasizing monitoring and prevention over hospitalization and acute intervention Ready to get started? We’d love to connect. Job and recruitment context About this role. Implicity is building its US commercial engine. You'll be the first dedicated marketing hire in the US — equal parts strategist and executor. You'll own the full US marketing scope, from positioning to pipeline, without a team to delegate to (yet). You'll own the "why" and the "what" before owning the "how". This is a rare opportunity to shape the commercial trajectory of Implicity in the US market with real strategic autonomy, reporting directly to HQ and working in close collaboration with the VP of US Sales, the whole US Sales team and the HQ team in Paris (Marketing, Clinical, Tech & Product). What you'll own Product Marketing & Sales Enablement — 35% You'll be the bridge between Implicity's global product narrative and the realities of the US cardiology market. You'll refine Implicity's US positioning strategy — deciding how to frame our differentiation, which market segments to prioritize, and what narrative will resonate with US cardiologists and health systems. Then you'll bring it to life yourself. - Localize Implicity's messaging for the US market: adapt core positioning to US healthcare dynamics, RPM billing codes, and FDA-cleared AI differentiation. - Build and maintain US-specific sales collateral — pitch decks, competitive battle cards, ROI calculators, clinical one-pagers — and keep them sharp as the market evolves. - Run continuous market intelligence: monitor competitor moves (third-party RPM players, proprietary CIED manufacturer updates), synthesize findings into actionable briefs for US Sales and the global team (Tech & Product) - Produce content for US audiences (cardiologists, electrophysiologists, clinic administrators): clinical updates, product news, thought leadership, client case studies, etc. - Support strategic marketing initiatives such as Medical Advisory Board (MAB) engagement and product roadmap feedback loops — in a marketing capacity, not a selling one. Communication, Demand Generation & Direct Outreach — 50% You'll own the US demand generation strategy end-to-end: defining which channels to invest in, what the right ABM approach looks like for our target accounts, and how to build a repeatable lead generation engine from the ground up, as well as our global online & offline footprint. You'll also be the one executing it (directly or with third-party) - Maximize Implicity's US online & offline footprint: grow brand awareness and drive inbound leads through any initiatives you deemed fit (webinars, emails, press releases, content creation, thought leadership, corporate website optimization, blog posts, etc.) - Generate MQLs, warm them and hand them off to US sales team: - Own end-to-end US account-based marketing (ABM) campaigns: strategy, segmentation, copywriting, email cadences, follow-up sequences — you build it and run it (Brevo, Salesforce) - Own the US paid acquisition budget and channel mix (Google Ads, LinkedIn Ads, industry sponsorships): design, launch, and optimize campaigns with clear accountability on CPL and pipeline ROI. - Maintain clean CRM hygiene and reliable attribution in collaboration with our RevOps team Field Marketing & Event Activation — 15% You'll define our US events strategy: which conferences are worth investing in, what our presence should look like, and how to turn event attendance into measurable pipeline. Logistics are handled by the Global Event Manager — your job is the commercial strategy and execution around it. - Partner with the Global Event Manager to make US trade shows (HRS, HRX, ACC, etc.) commercially impactful — not just attended. - Design pre-show outreach to book meetings, and post-show email sequences to convert booth traffic into qualified pipeline. What we're looking for Background - 5–8 years of B2B marketing experience in MedTech, Digital Health, or Healthcare SaaS — cardiology or RPM experience is a strong advantage. - Track record of delivering results in both product marketing (messaging, positioning, sales enablement) and demand generation (campaigns, lead nurturing, email marketing). The "full-stack" profile - You can write a positioning & strategy doc in the morning to present to the ExCo and build an email workflow in the afternoon — without finding either task beneath you. - Exceptional copywriting skills: you translate complex clinical AI data into punchy, physician-friendly copy. - Hands-on with marketing and CRM tools (Salesforce, Brevo or equivalent). you pull your own lists, build your own reports, track your own metrics. - Strong interest (if not already experience) in AI and how it will completely change the way marketing is done. Autonomy & execution - You thrive in fast-paced, scale-up environments where the strategy and the execution are both yours to own. - Comfortable being the only dedicated marketing resource in the US — with support from a global team and, over time, a potential intern or junior hire. - You don't wait for direction. You identify what needs to be done and you do it. Cross-functional & cross-cultural collaboration - Ability to work seamlessly with a European-based global marketing team while aggressively driving localized US results. - Strong written and verbal communication skills; comfortable presenting to leadership. Reporting & growth path Depending on the candidate's profile and impact, this role could evolve into a broader marketing leadership position as the team grows. Practical details - Location: US-based, fully remote (preference for East Coast or Central time zone) - Travel: ~20–30% for key conferences and occasional internal alignment General information Recruitment process 1°Screening interview (HR & Hiring team) 2°Job interview with Alexandre (Chief Marketing Officer) 3°Business case with team members 4°Final interview with Lucie (COO) 5° Reference check and possible background check Depending on your availabilities, the recruitment process should last less than 4 weeks. General information Salary - For this job (permanent - full time), you’ll get a competitive salary depending on your experience $110k-$130k Benefits - Extensive coverage, including dental & vision, financed at 90% by Implicity (70% for dependents) - 401K : up to 4% match - 25 PTO + 9 bank holidays - Maternity (paternity) leave policy: 4 weeks (2 weeks) fully paid

• Partner with Regional Sales Managers/Directors on complex and enterprise sales opportunities • Support clinical, technical, and operational discovery conversations with customer stakeholders • Identify and address workflow, integration, and billing considerations that may impact deal progression • Support product demonstrations, technical validation, and solution positioning • Contribute to deal strategy by helping quantify operational and financial value • Assess customer clinical workflows, staffing models, and infrastructure during the sales cycle • Provide guidance on scalable remote monitoring program design aligned to Implicity capabilities • Identify potential implementation risks and operational gaps prior to contract execution • Support alignment between customer expectations and platform functionality • Validate Customer Plan to ensure the following is met - Customer Objectives, EHR Integration, Current Clinic and Billing Workflow • Train and support direct and in-direct sales teams on clinical workflows, use cases, and solution positioning • Develop and refine messaging around operational and economic value drivers • Provide structured feedback to Product and Customer Success based on field insights • Help standardize best practices for solution positioning across target customer segments

• Gérer les alertes de non-observance : Appeler les patients pour comprendre pourquoi ils ne se sont pas pesés et les réengager. • Éduquer les patients : Les accompagner dans la prise en main et l'utilisation de leurs dispositifs connectés. • Coordonner le quotidien : Assurer le lien permanent entre le secrétariat, les infirmiers, la logistique et les équipes commerciales/produit. • Investiguer les incidents techniques : Identifier les problèmes sur les dispositifs et assurer l'escalade auprès de notre partenaire Withings. • Devenir un(e) expert(e) outils : Maîtriser parfaitement la plateforme Implicity ainsi que nos outils collaboratifs (Notion, GDrive).

• Manage the entire onboarding process for new clients, ensuring they are set up for success and trained effectively on Implicity’s remote monitoring platform. • Foster and maintain strong relationships with clients, providing ongoing support and guidance to help them scale their remote patient monitoring programs. • Address customer inquiries, troubleshoot technical issues, and coordinate with internal teams to ensure timely resolution. • Work closely with the sales team pre- and post-sale to align on customer needs and ensure a seamless transition from sales to customer success. • Monitor key customer success metrics, including Net Promoter Score (NPS) and customer adoption trends, with a focus on maintaining high levels of customer satisfaction and reducing churn. • Develop and implement best practices, playbooks, and standardized procedures for onboarding and customer engagement. • Serve as the primary liaison between customers and Implicity’s internal teams, keeping customers informed about platform updates, new features, and best practices. • Lead and manage customer-specific projects, such as EHR integrations and workflow optimizations, to enhance the overall customer experience. • Travel to medical centers across North America as needed (approximately 20%).

• Own and execute regional sales strategy aligned to company growth objectives. • Build, develop, and close new hospital and clinic accounts in electrophysiology and cardiology. • Manage the full sales cycle including lead qualification, discovery, demonstrations, proposal development, contracting, and close. • Consistently achieve or exceed assigned monthly, quarterly, and annual revenue and unit targets. • Develop strong, trusted relationships with physicians, administrators, and clinical stakeholders. • Identify customer needs, workflow gaps, and operational challenges to position Implicity as a long-term partner. • Present value-based proposals that align clinical outcomes, operational efficiency, and financial performance. • Partner with Customer Success pre and post-sale to ensure smooth onboarding, adoption, and customer satisfaction. • Act as the voice of the customer internally to influence product roadmap and service improvements. • Coordinate with Product, Engineering, and Operations teams to support deal execution and customer needs. • Develop and maintain weekly, monthly, and quarterly action plans informed by pipeline and performance data. • Analyze sales metrics and market trends to refine territory strategy and resource allocation. • Represent the company professionally at conferences, symposia, and industry events.

• Own and execute regional sales strategy aligned to company growth objectives. • Build, develop, and close new hospital and clinic accounts in electrophysiology and cardiology. • Manage the full sales cycle including lead qualification, discovery, demonstrations, proposal development, contracting, and close. • Consistently achieve or exceed assigned monthly, quarterly, and annual revenue and unit targets. • Develop strong, trusted relationships with physicians, administrators, and clinical stakeholders. • Identify customer needs, workflow gaps, and operational challenges to position Implicity as a long-term partner. • Present value-based proposals that align clinical outcomes, operational efficiency, and financial performance. • Partner with Customer Success pre and post-sale to ensure smooth onboarding, adoption, and customer satisfaction. • Represent the company professionally at conferences, symposia, and industry events.

• Lead discovery, design, and deployment of EHR integration interfaces for hospital clients • Manage project timelines, deliverables, risk mitigation, and stakeholder communication • Facilitate functional and workflow discovery sessions with clinical and technical teams • Define and validate technical specifications with EHR vendors and internal development teams • Contribute to, and maintain interfaces using NextGen Mirth Connect or similar tools • Ensure end-to-end data integrity, functional compliance, and alignment with HL7/FHIR standards • Conduct testing and troubleshooting to guarantee accurate, reliable data exchange • Monitor existing interfaces, resolve data or configuration issues, and escalate as needed • Document configurations, best practices, and lessons learned to optimize future deployments • Partner with Product and Sales teams to enhance interoperability features across the platform