Hinge Health

Title: Senior Associate, Product Marketing Location: San Francisco-HQ Department: Commercial Job Description: The Opportunity Join the team helping millions of people move beyond pain by shaping how we bring Hinge Health’s products and features to market. As a Product Marketing Senior Associate, you’ll turn complex product capabilities into clear, compelling stories that resonate with customers and internal teams. You’ll support go-to-market plans, refine messaging and competitive positioning, and partner closely with Product, Sales, Growth, Customer Success, and Creative to drive adoption of key launches and initiatives. This role is ideal for someone early in their product marketing career who wants broad exposure across workstreams, is excited to learn quickly, and is motivated by building high-impact narratives in a fast-paced, mission-driven environment. What You’ll Accomplish In your first 3 months: - Support the development and execution of go-to-market plans for new products, features, and key initiatives, ensuring stakeholders understand timelines, deliverables, and launch goals. - Help craft product positioning, messaging, and value propositions for target audiences, partnering with Product to understand feature intent, user value, and rollout plans. - Translate product updates and roadmap changes into clear internal enablement and customer-facing materials (e.g., briefs, FAQs, one-pagers, emails, in-app messaging). In your first 6 months: - Collaborate with Sales and Enablement teams to develop and refine launch materials, battlecards, presentations, and talking points that support effective customer conversations and drive adoption. - Help maintain consistency across messaging, product narratives, and supporting content so that internal teams and customers hear a clear, unified story. - Contribute to cross-functional launch and campaign planning, keeping partners aligned on priorities, risks, and tradeoffs as plans evolve. In your first year: - Take ownership of discrete go-to-market workstreams for key product areas, from planning through execution and measurement. - Use qualitative and quantitative inputs (e.g., feedback from customers, performance data, win/loss insights) to refine messaging, surface opportunities, and inform future launches. - Become a trusted partner to Product, Sales, and Growth teams, known for translating product capabilities into compelling, customer-centered stories that drive impact. Who You Are - You’re a clear, structured communicator who can simplify complex concepts for different audiences, in writing and verbally. - You are highly organized, able to manage multiple projects at once, and comfortable working in a fast-paced, evolving environment. - You build strong cross-functional relationships and enjoy collaborating with Product, Sales, and other partner teams to get great work shipped. - You bring an analytical, learn-it-all mindset and use data, research, and feedback to continuously improve messaging and go-to-market approaches. - You embody Hinge Health’s cultural values of Hustle and Accountability — you’re creative and unrelenting in driving impact, and you follow through on commitments. Basic Qualifications - Bachelor’s degree or equivalent practical experience in marketing, business, communications, or a related field. - 2+ years of experience in product marketing, marketing, product, strategy, consulting, or a related field, with exposure to go-to-market planning, launches, messaging development, or market research (aligned to a P2 / Level II profile with 2–4 years of experience). - Demonstrated strength in written and verbal communication, with the ability to simplify complex concepts for internal and external stakeholders. Preferred Qualifications - Experience supporting SaaS, healthcare, technology, or other fast-moving product organizations. - Familiarity with positioning frameworks, competitive analysis, and customer segmentation, and using these to inform go-to-market plans. - Experience developing sales enablement and customer-facing marketing materials (e.g., pitch decks, one-pagers, email campaigns, web content). - Comfort using research, data, and customer feedback to shape messaging, test hypotheses, and iterate on campaigns. - Ability to balance strategic thinking with hands-on execution across multiple parallel workstreams. Hinge Health Hybrid Model We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program. About Hinge Health At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 60+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,800 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com. What You’ll Love About Us - Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. - Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. - Modern life stipends: Manage your own learning and development. - Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions. Culture & Engagement Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy. Beware of Phishing Attempts: We’ve noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We’ll never ask for financial details during the hiring process and only use “@hingehealth.com” emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com. Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com.

• Partner with operations leaders to identify data visibility gaps and opportunities • Build scalable reporting that measures team performance and SLA-adherence in real time • Conduct root cause analyses and deep dives to understand drivers of operational inefficiencies • Advance the maturity of the team and organization through data modeling, development of best practices and frameworks, and leveraging AI capabilities for stakeholder self-service

• Design and deliver end-to end software solutions, including performant APIs, distributed microservices, scalable data models. • Develop software features and identify/resolve system bottlenecks. • Review and provide feedback on software code quality, maintainability, and adherence to best practices. • Mentor junior and mid-level engineers through architecture reviews, technical design consultations, and pair programming. • Lead high-impact code reviews, establish engineering standards, deliver technical training on advanced architecture, and serve as a technical escalation point to drive team skill development and system reliability. • Drive architectural decisions including making key decisions on system design, database schema, microservices architecture, and infrastructure scaling strategies. • Optimize system performance, identify performance bottlenecks and implement solutions to improve system reliability and efficiency. • Build, monitor, and improve CI/CD pipelines downtime and deployment processes. • Leverage observability tools such as Datadog, Sumo Logic, Sentry to monitor system health and address issues in logs, metrics, and alerts. • Document technical solutions to create comprehensive documentation for architectural decisions, API contracts, and system designs. • Build Fault-Tolerant Systems and design distributed systems using message queues and other fault-tolerant patterns. • Conduct software testing and quality control of front-end web development systems and backend microservices, debug native code and performance tuning mobile applications. • Lead front end web development utilizing modern web architecture with a backend for front-end API supporting system through all stages, from inception to deployment.

• Deliver time-bound, goal-driven, impactful coaching through a series of video visits focused on behavior change, habit formation, and lifestyle adjustments that support members' health goals and adherence to their care plan. Supplement video visits with personalized, goal-oriented in-app messaging that reinforces progress and maintains continuity between sessions. • Leverage the Hinge Health technology platform to make strategic, effective coaching decisions that drive health goal attainment and meaningful member outcomes. • Collaborate within the care team to ensure a seamless, coordinated member experience and respond to clinician referrals for coaching services. Accurately complete all required processes and updates in the member journey, including video visit notes and clinical escalations. • Build strong relationships and rapport with members. Listen to and adapt to each member's unique circumstances, supporting them in staying accountable to their goals, healthy lifestyle changes, while keeping members focused and engaged within Hinge Health activities. • As the front line of our product and member experience, critically assess our coaching approaches, synthesize and relay member trends, insights and feedback to the Product and Clinical Operations teams.

• Build trusted working relationships with Client Executives and cross-functional partners across Legal, Sales, Marketing, Clinical, and Product. • Learn our client portfolio, operating rhythms, and internal systems so you can quickly support high-priority deliverables (e.g., client reporting, ABR/QBR preparation, implementation and issue-resolution workflows). • Take ownership of execution for key client initiatives, ensuring tasks are clearly defined, owners are aligned, and deadlines are consistently met. • Lead key workstreams within high-stakes, multi-stakeholder initiatives (e.g., ABRs, competitive responses, renewals, product launches), coordinating inputs across teams and keeping projects on track without constant escalation. • Transform client data and feedback into clear, actionable insights and narratives that Client Executives can confidently bring to senior client stakeholders. • Create and refine playbooks, templates, and checklists that make it easier for Client Executives to run repeatable, high-quality client motions at scale. • Identify patterns across your client portfolio that inform our commercial strategy, product roadmap, and go-to-market positioning. • Partner with Client Executives and internal teams to streamline internal processes, knowledge management, and tooling so the broader team can operate more efficiently. • Own and report on key success metrics for the projects and workstreams you lead, demonstrating your impact on client outcomes, retention, and growth.

• Onboard members to their Hinge Health program, achieving high onboarding rates and providing an exceptional service experience. • Participate in member outreach and engagement initiatives including, but not limited to insurance verification, referral outreach, and re-engagement campaigns, to help more members access care and successfully onboard into the program. • Manage a caseload of members with high satisfaction scores and while achieving onboarding targets. • Contribute to the development of an evolving team in a hyper growth company.

• Help transform how millions of people access musculoskeletal (MSK) care by bringing your clinical expertise into Hinge Health’s digital platform. • Apply your MSK and pain science knowledge to support the design and improvement of our exercise therapy programs, assessments, and clinical tools—partnering closely with product, design, and operations to make high-quality care more accessible at scale. • Build relationships with product management, design, user research, and PT operations to understand current workflows and priorities. • Contribute to clinical requirements and user stories for MSK features and workflows, incorporating feedback from internal and external stakeholders. • Help co-design and iterate on exercise therapy and education journeys that balance clinical rigor with usability and engagement.

• Onboard into the CPO operating model and build relationships with key stakeholders across Product, Engineering, Clinical Operations, Learning & Development, Care Team Quality, Support Operations, and Member Operations. • Shadow and then co-lead an active initiative—whether a product-driven launch or an Operations-internal project—learning how CPO manages project charters, communication plans, and stakeholder rhythms. • Own your first well-defined workstream end-to-end: build a clear scope and timeline, track progress, surface risks early, and resolve day-to-day issues to maintain smooth operations. • Independently lead medium-scale initiatives across both project types: coordinating the operational implementation of new product features and driving Operations-owned projects such as vendor implementations, tooling migrations, process experiments, or care model rollouts. • Develop project charters, stakeholder maps, RAID logs, and change logs; establish communication and reporting structures; and coordinate people and resources across care teams. • Serve as the single point of contact for your assigned projects—whether partnering with Product on a feature launch or partnering with Ops leaders on an internal transformation—coordinating workstreams such as training, SOP updates, change management, and front-line feedback. • Proactively identify and pilot new tools, workflows, or reporting methods—including AI-powered automation opportunities—that improve project execution and operational efficiency. • Own the end-to-end delivery of multiple projects—from initiation through project closure and retrospective meetings—confirming deliverables, documenting lessons learned, and identifying follow-up actions with all key stakeholders. • Maintain the confidence, clarity, and rhythm of execution essential to baseline operations — creating a clear path forward, keeping teams aligned and moving, and handling changes to timeline and scope with calm, decisive, dependable execution and limited manager guidance. • Champion continuous improvement across Operations by identifying inefficiencies, proposing solutions (e.g., system migrations, workflow redesigns, experimentation frameworks), and driving those improvements to completion. • Connect your project portfolio to Hinge Health's strategic priorities — articulating how your initiatives drive operational efficiency, member outcomes, or business scale. Bring that context into stakeholder conversations so teams understand not just what is changing, but why it matters.

• Drive partner initiatives forward: Facilitate meetings and navigate internal and external teams to attain inputs needed to drive the partnership forward on a consistent basis • Support and educate internal teams: Serve as partnership SME for all internal teams. Fluent with partner's org structure, Hinge Health's partnership priorities/strategy, and key friction points. Disseminating important updates and communications to the team • Manage and resolve partner inquiries: Provide timely and accurate responses to partner inquiries. Go above and beyond to build strong relationships with key partnership contacts as well as Hinge Health internal stakeholders

Role Description As a Technical Support Specialist specializing in RMA (Return Merchandise Authorization) and Internal Tools, you will play a unique and crucial role in assisting both new and existing members with product replacement and returns while providing efficient technical support for their hardware and software needs. Alongside your core RMA responsibilities, you will cross-train to provide vital, non-member-facing support for our internal systems, specifically assisting our Care Hub teams with internal tools issues and inquiries. You will also serve as an internal escalation reviewer for the Support team, ensuring quality in troubleshooting procedures. You must have exceptional written and verbal communication skills, strong soft skills, keen attention to detail, superior organizational skills, a proactive attitude towards learning, and be comfortable handling multiple tasks simultaneously. You’ll consistently prioritize members’ needs while advocating for their seamless program experience and provide direct and efficient support in various communication channels. The role would be ideal for an applicant with at least 1 year of software and/or hardware troubleshooting experience with exposure to and/or focus on product RMA processes. Things here evolve at a rapid pace, so you should be comfortable dealing with ambiguity. But this also means you’ll have the opportunity to grow in your role, as the company grows. We value autonomy in your role and actively support ongoing learning and development. What You'll Accomplish - Diagnosing, investigating, documenting and resolving members problems related to Hinge Health products. - Develop extensive knowledge of our product including common technical challenges and troubleshooting techniques and act as a point of escalation reviewer for the Technical Support team. - Manage the end to end RMA process, including processing replacements and tracking returned Hinge Health products. - Maintain accurate records of RMA requests, product failures and resolutions. - Collaborate with teammates such as Logistics, Shipping, Field Quality, Compliance teams, and third-party vendors to coordinate product replacement and returns, ensuring compliance with company policies. - Maintain knowledge of technology innovations and trends. - Provide best in industry support, fielding inquiries and addressing them in a timely and professional manner, while leveraging high level soft skills and de-escalation methods. - Understand a member’s program journey by using and interpreting various technical platform tools. - Ensure prompt and clear communication for members & internal parties throughout the RMA process, while conveying warmth and empathy. - Adhere to key organizational metrics while upholding standards of quality and productivity. - Cross-train with the Internal Tools support team to field, troubleshoot, and resolve internal tickets from the Care Hub. Qualifications - Technical troubleshooting or IT help desk experience (minimum one year), with exposure or focus on RMA/ Logistics processes. - Excellent and well-rounded member-facing as well as internal stakeholder-facing communication skills. - Strong analytical and problem-solving skills and the ability to think critically in high-pressure situations. - Ability to prioritize tasks along with excellent time management skills. - Proficiency in conducting thorough root cause analysis for technical issues. - Confidence with multitasking - managing multiple communication channels efficiently along with processes and workflows simultaneously. - Experience with customer support tools (e.g. Zoom, Freshdesk, Zendesk, Salesforce) to resolve technical issues and/or process returns and replacements for end users. - Experience with mobile and/or data management tools (e.g. Mixpanel, Linear, Tableau, Auth0, Esper MDM) to properly diagnose and troubleshoot technical issues. - Flexibility with your schedule. Your work hours will be based on business needs and may include nights and weekends although the role doesn’t currently include nights or weekends. - Able to effectively work in a remote environment and be depended on for excellent punctuality and proactive communication. Preferred Qualifications - Healthcare background, and/or previous healthcare tech experience. - Remote work experience. - Prior experience in a dedicated Internal Help Desk, Care Hub support, or Internal Tools support role. - Familiarity or experience adhering to PHI/PII compliance standard for health care users. - Logistics experience with medical devices & hardware. - Experience with Supply Chain management system(s). Benefits - Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. - Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. - Modern life stipends: Manage your own learning and development.