Heroes Technology Ltd

Senior Ecommerce Manager About Il Tutto Il Tutto is an Australian brand whose first and foremost goal is to support parents and baby! Whether you're expecting your first, second, third or even fourth baby (hats off to you!), whether you're a grandparent proudly expecting your first grandchild, or you're family or a friend pitching in for the best quality and last lasting baby gift, Il Tutto is the right place.  Our range varies from traditional Rocking Chairs, Glider Chairs, Recliner Chairs and Electric Recliner Chairs. We’re best known for our style, comfort and customer service to support parents on their new baby journey, and the best part, our product lives beyond baby years! About the role We are seeking a highly experienced and commercially driven Senior eCommerce Manager to lead and scale iL Tutto’s global DTC eCommerce business This role is responsible for the end to end performance of all eCommerce channels, including Shopify Plus, lifecycle marketing, email and SMS, SEO, and international expansion You will own the full digital customer journey, from acquisition through to retention, with a strong focus on revenue growth, conversion optimisation, and customer experience You will play a key role in building and maintaining international websites, including UK and future markets, while continuing to optimise the AU site Key responsibilities - Shopify Plus and eCommerce Platform Ownership - Own and manage the Shopify Plus ecosystem, including all integrations and apps - Oversee day to day site performance, uptime, speed, and functionality - Identify and implement platform enhancements to improve conversion rate and UX - Manage relationships with developers and external agencies - Ensure scalability across multiple markets and currencies International Expansion and Localisation - Lead the build, launch, and optimisation of international websites, starting with UK - Develop localisation strategies including currency, pricing and promotions, region specific merchandising, and local SEO strategies - Ensure consistency of brand experience across all markets - Identify and support expansion into additional regions eCommerce Strategy and Trading - Develop and execute a global eCommerce strategy aligned with revenue targets - Own the trading calendar, including promotions, campaigns, and product launches - Drive conversion rate optimisation through testing and continuous improvement - Partner with marketing to align paid media, content, and eCommerce performance Lifecycle Marketing, Email and SMS, Attentive - Flows, build and optimisation - Abandoned Cart - Abandoned Browse - Post Purchase - Cross sell and upsell journeys - Campaign Strategy - Own quarterly planning and campaign themes - Develop and execute campaigns aligned with trading priorities Segmentation and Data - Build and maintain advanced segmentation strategies - Manage list cleaning, suppression, and data hygiene - Testing and Optimisation - Lead A B testing across subject lines, content, timing, and offers Deliverability and Reporting - Monitor and optimise deliverability performance - Troubleshoot issues and ensure platform health - Report on lifecycle KPIs including revenue, engagement, and conversion List Growth - Develop and execute list growth strategies across website and campaigns - SMS Strategy - Build and execute a comprehensive SMS strategy integrated with email - Align messaging with key campaigns and product launches SEO and Organic Growth, Key Priority - Own and execute SEO strategy across all markets - Regularly analyse performance using SEMrush, GA4, and Google Search Console - Identify opportunities across keyword growth, content optimisation, and technical SEO - Work with content and development teams to implement improvements - Drive organic traffic growth across all sites Product and Merchandising - Oversee product catalogue management with the eCommerce Coordinator - Ensure accurate product data, optimised product descriptions, and SEO best practices - Implement merchandising strategies to improve conversion, AOV, and cross sell performance Analytics and Performance - Own reporting across all eCommerce channels and markets - Analyse performance using GA4 and Shopify analytics - Report on key metrics including revenue, conversion rate, and traffic performance - Provide insights and recommendations to drive growth Team Leadership - Manage and mentor the eCommerce Coordinator - Delegate day to day execution while maintaining strategic oversight - Foster a data driven, high performance culture About you - Proven experience in a Senior eCommerce role, ideally in DTC retail - Strong expertise in Shopify Plus and ecosystem management - Experience managing international eCommerce websites - Hands on experience with email and SMS platforms, Attentive preferred - Strong SEO knowledge with experience using SEMrush, GA4, and Search Console - Demonstrated success in driving revenue growth and conversion optimisation - Strong analytical and problem solving skills - Experience managing and developing team members - Excellent communication and stakeholder management skills ADDITIONAL BONUS - Experience in nursery, furniture, or lifestyle categories - Experience with pre order or launch strategies - Experience scaling international DTC brands Location: Australia (Brisbane or Melbourne preferred, but open to remote anywhere from Australia. Our flagship brands   Il Tutto Locations   Australia Remote status  Hybrid Employment type   Full-time

• Order Management: Daily monitoring of customer portals to download new purchase orders; manual processing of orders received via email. • System Synchronisation: Accurate uploading of all orders into our internal ERP/systems and external 3PL platforms to ensure seamless fulfilment. • Inventory Control: Downloading and reconciling daily inventory reports. • Customer Liaison: Acting as the first point of contact for B2B customers regarding order status, delivery issues, or shortages. • Stakeholder Collaboration: Working closely with the Commercial and Supply Chain teams to communicate inventory risks or system errors before they impact the customer. • Data Integrity: Maintaining 100% accuracy in data entry to ensure UK retail compliance and avoid costly shipping errors or fines.

• In-depth and methodical keyword research • Campaign implementation - hands-on execution and management • Analyzing past performance and identifying opportunities • Working with portfolio of brands to drive efficient sales • Providing summarised and detailed reporting of key performance metrics • Collaborating with brand management team for insights • Identifying market trends and staying up-to-date on industry happenings • Onboarding and integrating new brands and setting up campaign structures

• Process customer orders accurately and efficiently across multiple systems and portals • Upload, manage, and maintain stock feeds to ensure real-time inventory visibility • Perform regular inventory updates, reconciliations, and availability checks • Monitor and update dispatch statuses to ensure accurate delivery information • Ensure consistency and data accuracy between all operational platforms • Own and oversee the full operational lifecycle — from order creation to dispatch and completion • Monitor performance across operational cycles and flag risks, delays, or inefficiencies • Act as a key liaison between operations, logistics, supply chain, customer service, and management • Support stakeholder and operations leaders with insights, reporting, and updates • Maintain clear documentation for operational processes, mappings, and workflows • Handle operational administration related to system harmonisation and process alignment

• Support the Marketing Manager with planning, posting, and engaging with audiences across organic social channels. • Act as the brand’s voice on social media by engaging with audiences — commenting, liking, and responding on our channels, as well as relevant brand and influencer pages. • Assist with influencer collaborations and user-generated content, including outreach, recruitment, contracts, and product sampling. • Monitor social media and industry trends and contribute creative ideas to support content and campaign planning. • Support cross-team marketing initiatives, help track campaign performance, and maintain marketing documentation and trackers. • Assist with trade show preparation, marketing materials, asset reviews, and provide general ad-hoc support to ensure smooth team operations. • Support email marketing campaigns, customer lists, and basic CRM tasks to drive engagement. • Assist the Marketing Manager with day-to-day website updates, product uploads, content management, and act as a point of contact for website requests. • Support loyalty, referral, and retention initiatives, including testing, setup, and ongoing optimisation. • Help create sales landing pages, update collections, and support promotional campaigns across the website.