GOODYEAR & GOODYEAR, INC.

• Develop and execute territory and customer business plans to achieve or exceed sales objectives while supporting Goodyear's overall growth strategy • Build and maintain strong customer relationships, serving as a trusted business partner and driving increased share of accounts and long-term account growth • Analyze sales data, market trends, and business reports to identify growth opportunities and create targeted strategies to improve performance across assigned channels • Conduct regular retailer visits to support sales initiatives, strengthen account engagement, and ensure execution of key sell-out priorities • Monitor competitor products, pricing, and market activity, providing insights and recommendations that help strengthen Goodyear's competitive position • Manage territory operations by maintaining reporting requirements, tracking business performance, and supporting regional projects and strategic initiatives as needed

• Lead the design and implementation of robust data infrastructure to support analytics and business intelligence • Manage database engineering efforts to optimize data storage and retrieval • Ensure effective data warehousing solutions that support efficient data management and reporting • Drive the creation of high-value assets that support strategic decision-making • Develop and manage customer data platforms to capture and analyze customer behavior and preferences • Oversee consumer segmentation efforts to identify and target key audience segments • Lead efforts to identify consumer trends and behaviors to inform product development and marketing strategies • Develop and refine target audience profiles to enhance marketing effectiveness • Leverage propensity modelling to predict customer behavior in the purchase funnel and optimize marketing efforts • Conduct and oversee first-party custom research to gather unique consumer insights • Translate data into actionable customer insights to drive business growth and customer satisfaction • Oversee website analytics to optimize online user experience and engagement • Develop and implement marketing mix models to evaluate and optimize marketing investments • Utilize predictive analytics to forecast marketing outcomes and inform strategy • Lead advanced marketing attribution efforts to accurately measure the impact of marketing activities • Analyze commercial performance data to identify opportunities for growth and improvement • Define brand equity and strength • Oversee network analytics to optimize distribution and operational efficiency • Lead product analytics efforts to inform product development and lifecycle management • Utilize financial analytics to support budgeting, forecasting, and financial planning.

• Manage end-to-end monthly payroll processing for Spain and Portugal, ensuring accuracy, timeliness, and compliance with local regulations and collective bargaining agreements • Validate payroll inputs (hires, terminations, changes, bonuses, leaves, allowances, shifts, etc.) and reconcile payroll outputs from external providers • Act as the primary point of contact for external payroll vendors, monitoring service quality, SLAs, escalations, and continuous improvement actions • Ensure compliance with labor law, social security, taxation, and internal payroll controls, supporting internal and external audits as required • Prepare, analyze, and validate monthly payroll reports for HR, Finance, and management • Provide expert support to employees, HR Business Partners, Finance, HRIS, and Legal on payroll, benefits, taxation, and time & attendance matters • Drive process improvements, standardization, and digitalization of payroll activities, ensuring alignment with global standards where applicable

• Drive growth and retention of state and local fleet accounts across the West Region. • Serve as the primary field contact, aligning Goodyear products and services with dealers and government agencies. • Be accountable for meeting volume, revenue, and margin goals while leading account planning and contract execution. • Grow and manage government fleet accounts by aligning Goodyear solutions to customer needs and TCO goals. • Serve as the primary customer interface, building strong relationships with agencies, dealers, and internal teams. • Deliver volume, revenue, and margin targets through pricing, programs, and portfolio strategy. • Prospect and win new government business through innovative, collaborative sales strategies. • Lead account execution, including contract compliance, training, and best-practice implementation. • Expand dealer and customer relationships while driving contract utilization and regional execution.

• Responsible for driving sales of new and retreaded commercial truck tires, along with related products and services. • Focus on achieving profit goals, increasing market share, and expanding sales performance. • Re-engaging 75 Target Accounts by executing strategic plans. • Serving as a key contributor to business growth through strong customer relationships and effective sales execution. • Promote Goodyear products and programs, highlighting the Total Goodyear Program’s competitive value. • Execute marketing initiatives and promotional pricing strategies. • Manage customer engagement through sales calls, activity tracking, and weekly reporting. • Conduct monthly fleet surveys for Target Accounts to identify needs and opportunities. • Lead and participate in Retread Plant Tours to educate customers. • Drive retread sales growth, including mounted wheel programs. • Provide timely, accurate product guidance and respond promptly to customer inquiries. • Build strong customer and internal relationships to support satisfaction and results.

• Deliver technical training (in-person, virtual, and hands-on) across automotive systems and emerging technologies • Coach technicians in-store, conduct skill gap analyses, and improve diagnostics, productivity, and repair quality • Develop and facilitate training programs, including ASE and internal certification preparation • Track training records, certifications, and effectiveness using LMS while ensuring compliance with standards • Partner with internal teams to design curriculum, training materials, and technical content • Support new product, tool, and technology launches through structured training and field enablement

• Manage Customer Relationships - Negotiate agreements with customers. • Put in practice Marketing and commercial actions in the accounts of his responsibility. • Responsible for incidents and complaints from customers, in collaboration with Customer Service to resolve and minimize them. • Responsible for on time deliveries to customers, in collaboration with Customer Service and Logistics to solve and minimize incidents. • Management full logistics, working with the department of the company, providing examples of day a day problems as well as its solutions. • Determine action plans for commercial deviations, proposing actions to the Sales Manager to assist the development of the account. • Responsible in planning and time management to ensure that each client receives the necessary visits for business development and the achievement of business objectives. • Deliver the numbers - Achieve the volume and profitability targets of the assigned accounts according to the business plan and budget. • Implement the trade policy of the PBU in the accounts of their responsibility. • Establish goals per account, aligned with the AOP of the company. • Implement actions to achieve the quantitative and qualitative objectives in the short and long term. • Make pricing decisions according to the legal policy of the company. • Meet targets of coverage and frequency of visits. • Contribute to PCP input - Implement promotional plans set by the company within the accounts of their responsibility, and the development of actions focused in optimize resources. • Maximize the distribution and promotion of launches of the current references portfolio / product. • Coordinate with other departments to ensure the adequate implementation of the agreements of promotion, Marketing, Logistics, Finance. • Provide market and competitive intelligence - Proposing the inclusion and exclusion of references of our portfolio in order to give a better Service to our customers. • Provide information of the market activity and the competition. • Support customer strategic planning activities - Make a follow up of the income statement: sales, profitability, assortment, stocks, availability ... • Value proposition based on the needs of each client.

• Lead sales execution within an assigned territory, achieving or exceeding targets while growing share of existing fleet accounts and maintaining strong customer partnerships. • Develop and implement strategic account plans to drive profitable growth, align with broader commercial objectives, and reduce customer churn. • Manage end-to-end account relationships by collaborating with internal teams and service partners to meet fleet customer needs effectively. • Apply solutions-based, consultative selling using data and tools to deliver comprehensive offerings across the product lifecycle (new, replacement, retread). • Identify and pursue growth opportunities within national and local accounts through proactive prospecting and tailored sales strategies. • Serve as a key liaison between customers and internal stakeholders, ensuring alignment, execution, and long-term business success.

• Execute Territory Strategy: Manage your assigned geographic region by driving sales volume and ensuring a premium brand mix (Goodyear & Dunlop). • Strengthen Dealer Relations: Act as the primary point of contact for dealers, building long-term trust and providing them with the tools and training to grow their Goodyear business. • Prospective Fleet Hunting: Proactively identify and acquire new indirect fleet customers by demonstrating the cost-per-km benefits and technical superiority of our products. • Collaborate with KAMs: Provide local support for large national fleets managed by Key Account Managers, ensuring service excellence and performing tire performance checks. • Optimize Service Network: Partner with the Network & Service team to manage service providers and ensure high-quality support for our contracted fleets. • Market Intelligence: Use CRM and digital tools (like TireOptix) to report market trends, track competitor activity, and provide data-driven insights to your customers.

• Lead and manage multiple retail stores to achieve district sales goals, profitability, and overall performance • Analyze market trends and competitor pricing to guide effective pricing strategies • Oversee promotional, advertising, and local outreach activities across all stores • Recruit, hire, train, and retain employees while fostering a strong team culture • Provide coaching, feedback, and performance management to drive continuous improvement • Ensure consistent execution of company policies and operational standards across the district.