Foundation Partners Group

Role Description The Director, Community Outreach will build and scale Foundation Partners Group’s community engagement function across markets. This position is fully Remote. This is a build-and-scale role. The leader will establish structure, define the operating system, and grow a high-performing field team. A key priority for this role is establishing consistent tracking and visibility into outreach activity and performance across markets. Success will come from building trust-based community relationships — particularly with hospice and local partners — and translating those relationships into measurable commercial outcomes. - Build and scale a national community outreach program, including operating structure, processes, and measurement - Recruit, lead, and develop a distributed team of community outreach coordinators - Establish and grow partnerships with hospice organizations and local community stakeholders - Establish disciplined tracking of outreach activity, relationships, and performance, including driving CRM adoption and usage - Develop and deliver community education programs and events - Define and track KPIs, linking outreach efforts to pipeline and case growth - Partner with marketing, sales, and operations to align outreach with growth priorities Qualifications - Bachelor’s degree in business, healthcare, or related field - Required: people leadership experience - Experience hiring, managing, and scaling teams, ideally in a field environment - Required: experience driving structured tracking and performance management in a field or relationship-based environment - This may include CRM ownership or equivalent systems used to track activity, relationships, and outcomes - Ability to implement or significantly improve CRM usage, including adoption, data quality, and reporting - 5+ years of experience in community outreach, partnerships, field marketing, or related roles - Experience in hospice, healthcare, deathcare, or other relationship-driven industries is a strong plus, not required - Demonstrated ability to build community or partner relationships that drove measurable outcomes - Demonstrated ability to build programs, processes, or teams in an evolving environment Requirements - Strong operator who brings structure, accountability, and follow-through - Highly organized with strong execution discipline - Commercial thinker who connects outreach to growth - Strong relationship builder with field credibility - Effective communicator across field and executive audiences

Role Description We're hiring a Marketing Analyst to support paid media operations, trafficking/QA, and meaningful SEO support, including monitoring search visibility and coordinating fixes and content inputs that improve local discovery. This role is fully remote (East Coast hours) and is designed for someone who is organized, detail-oriented, and comfortable operating across platforms. Key Responsibilities - Media operations, trafficking & QA - Support campaign setup and trafficking: UTMs, naming conventions, creative flighting, landing page QA, launch verification, and tracking hygiene - Maintain platform and reporting hygiene (tagging, conversion checks, broken link detection) and escalate issues quickly with clear documentation - Coordinate cross-functional timelines and communication for launches and updates - Performance monitoring & reporting - Pull and compile weekly performance reporting and surface key changes, drivers, and recommended next actions - Support pacing, budget tracking, and basic forecasting inputs for stakeholders - SEO support - Monitor rank tracking and organic visibility dashboards, flagging material changes in priority markets, locations, and service lines - Coordinate technical SEO fixes with web/dev (e.g., redirects, indexing issues, Core Web Vitals inputs, schema/local markup coordination, broken templates, crawl anomalies), tracking through to completion - Track AI search visibility and citation appearances (e.g., presence in AI-driven discovery surfaces, brand/service citations, and changes in click behavior), and document learnings for the team - Partner with SEO leadership to maintain a unified search approach across paid, local (GBP), and organic surfaces - Tools & platforms - Paid media: Google Ads (required), Microsoft Ads - Search and local: Google Business Profile (GBP); local listings tooling (e.g., Yext/Uberall or equivalent) - Core systems: BrightEdge, Birdeye - Analytics & BI: GA4 (or equivalent), Looker Studio/Tableau (or equivalent), Excel/Google Sheets; SQL is a plus - Tagging & measurement: Google Tag Manager (or equivalent), UTM governance; call tracking/recording (e.g., CallRail or equivalent) Qualifications - 2--5+ years supporting paid media ops/trafficking, marketing operations, or marketing support - Working familiarity with ad platforms and tracking workflows - Strong organization, attention to detail, and ability to coordinate across teams - Practical SEO familiarity: rank/visibility monitoring, on-page basics, and comfort coordinating technical fixes and content inputs - Strong written communication and documentation habits

Role Description Foundation Partners Group is seeking a Director of Performance Marketing to scale and evolve our acquisition engine across paid search and adjacent omnichannel levers that drive measurable local demand. This leader will drive efficient performance today while building the forecasting discipline, measurement rigor, creative/testing system, and local-market operating model that powers our next stage of growth--while honoring the empathy, clarity, and trust required in deathcare. This is a highly hands-on, transformative role for a senior operator who has spent years "on the keys" inside platforms like Google Ads and has experience rebuilding and modernizing paid search engines and account structures. You'll be responsible for driving calls and leads that convert into service-based transactions primarily offline, in partnership with our locations and field teams. This role is fully remote (East Coast hours), built for someone who can lead with high ownership, communicate proactively, and drive cross-functional execution without needing an office to create momentum. Key Responsibilities - Drive performance investment strategy & planning - Own performance investment strategy against KPIs tied to offline outcomes (e.g., qualified inbound calls, qualified leads, appointment/arrangement volume, location-level demand, efficiency targets) - Build rigorous weekly/monthly pacing and forecasting models and bottom-up acquisition plans by market/location; translate targets into a 12--18 month roadmap - Evaluate marginal efficiency and incremental return; allocate a portion of budget to structured experimentation and high-impact growth initiatives - Proactively present clear investment recommendations with explicit assumptions, tradeoffs, and risk mitigation plans - Own and integrate an omnichannel portfolio - Lead paid search as the core lever (Google Ads), while cross-functionally integrating local discovery and conversion surfaces: FPG and Tulip properties, GBP, and market-level demand drivers tied to calls and locations - Ensure campaigns reflect local realities (e.g., coverage, capacity, scheduling/arrangement workflows) and support multi-location needs - Identify, size, and advocate for new acquisition opportunities across emerging platform surfaces and AI-influenced search experiences; pilot quickly and scale what works - Operate and optimize into a best-in-class paid search engine - Personally execute in-platform: campaign builds, restructuring, QA, keyword/match strategy, negatives, bidding, ad assets, extensions, geo and dayparting strategies - Create repeatable systems (e.g., naming conventions, QA checklists, budget controls, testing templates) that make performance scalable and resilient - Build a call-driven optimization approach (e.g., routing considerations, call conversion paths, lead quality feedback loops) aligned to offline service outcomes - Elevate measurement & decision-making - Strengthen measurement from digital touchpoints through offline outcomes (calls → consults/arrangements/services), including conversion definitions aligned to KPIs and operational feedback loops - Make clear, defensible portfolio recommendations even when signals are imperfect or directional; translate performance into executive-ready decisions - Cross-functional leadership - Partner closely with field teams and local leaders to align paid strategy with field-led local marketing strategies and community engagement-driven initiatives (e.g., events, partnerships, referral pathways) - Treat Google Business Profile (GBP) as a cross-functional lever: understand the inputs/operating rhythms and coordinate with owners across marketing, field, and web to support local visibility and conversion - Coordinate with SEO leadership on holistic search visibility, shared keyword intelligence, and AI-driven discovery shifts, ensuring paid + organic + local surfaces work together across priority markets, location pages, and service lines. Qualifications - 8--10+ years leading performance marketing / paid acquisition programs with direct accountability for efficiency and volume outcomes - Deep, years-long hands-on paid search expertise with demonstrated experience operating directly in Google Ads at scale (builds, restructures, QA, optimizations) - Proven experience driving outcomes where conversions are calls/leads that close primarily offline (service-based or high-consideration transactions) - Strong forecasting discipline and comfort building bottom-up plans tied to business targets - High ownership, proactive communication, and strong leadership: you create clarity, keep stakeholders aligned, and drive work forward without heavy oversight