Fortis Games

• Drive the visual quality and creative direction of our marketing and user acquisition efforts • Translate strategy, gameplay features, audience insights, and performance data into compelling visual systems and high-impact creative • Lead by example through strong execution while guiding other designers and elevating overall creative output • Work closely with creative strategists, producers, and marketing partners to align visual assets with campaign goals • Drive continuous improvement through research, creative experimentation, and the integration of new tools and workflows • Shape best practices for using AI in creative development efficiently and responsibly • Establish and uphold visual quality standards across all outputs, ensuring consistency and brand alignment • Mentor and support other designers, fostering a culture of ownership and continuous improvement • Balance speed, quality, and volume across multiple initiatives in a fast-paced environment.

• Own the creation of high-performing video creatives across user acquisition, social, and digital channels, driving engagement, conversion, and player acquisition at scale. • Translate gameplay features, player motivations, and creative strategy into compelling motion concepts that resonate with target audiences. • Develop scalable motion templates and workflows to enable efficient production and rapid iteration across campaigns. • Drive a culture of experimentation by exploring new formats, styles, and creative directions, supporting continuous testing and optimization. • Leverage performance data and insights to refine creative approaches, improving results across key metrics such as CTR, CVR, and retention. • Partner closely with UA, Creative Strategists, Product Marketing, and Game Teams to ensure alignment between creative output and broader growth initiatives. • Integrate AI-driven tools into day-to-day workflows, accelerating ideation, production, localization, and iteration while improving overall team efficiency. • Stay ahead of emerging trends, formats, and technologies in motion design and performance marketing, continuously evolving our creative approach.

• Own the creation of high-performing video creatives across user acquisition, social, and digital channels, driving engagement, conversion, and player acquisition at scale. • Translate gameplay features, player motivations, and creative strategy into compelling motion concepts that resonate with target audiences. • Develop scalable motion templates and workflows to enable efficient production and rapid iteration across campaigns. • Drive a culture of experimentation by exploring new formats, styles, and creative directions, supporting continuous testing and optimization. • Leverage performance data and insights to refine creative approaches, improving results across key metrics such as CTR, CVR, and retention. • Partner closely with UA, Creative Strategists, Product Marketing, and Game Teams to ensure alignment between creative output and broader growth initiatives. • Integrate AI-driven tools into day-to-day workflows, accelerating ideation, production, localization, and iteration while improving overall team efficiency. • Stay ahead of emerging trends, formats, and technologies in motion design and performance marketing, continuously evolving our creative approach.

• Collaborate with the Marketing Manager and UA leadership to translate artistic visions into impactful motion graphics for marketing campaigns. • Create visually stunning User Acquisition creatives and marketing assets tailored to different games, ensuring they are on-brand and engaging. • Conduct thorough research, gather references, and analyze competitors' strategies to inform creative decisions. • Champion the visual style of the games, sharing knowledge with the team to ensure alignment with the overall vision and direction. • Work closely with 3D and 2D artists and animator specialists to produce high-quality motion graphics, addressing visual challenges during production. • Contribute to conceptualizing and storyboarding ideas for motion design projects in collaboration with the creative team. • Provide creative input and support during brainstorming sessions, leveraging expertise in visual storytelling and animation techniques. • Ensure all videos adhere to technical specifications and are optimized for performance across various platforms. • Mentor junior, mid-level, and senior artists, fostering team growth and studio capability. • Stay updated on design trends, animation tools, and techniques to enhance the quality and innovation of motion design projects.

• Own the creation of high-performing video creatives across user acquisition, social, and digital channels, driving engagement, conversion, and player acquisition at scale. • Translate gameplay features, player motivations, and creative strategy into compelling motion concepts that resonate with target audiences. • Develop scalable motion templates and workflows to enable efficient production and rapid iteration across campaigns. • Drive a culture of experimentation by exploring new formats, styles, and creative directions, supporting continuous testing and optimization. • Leverage performance data and insights to refine creative approaches, improving results across key metrics such as CTR, CVR, and retention. • Partner closely with UA, Creative Strategists, Product Marketing, and Game Teams to ensure alignment between creative output and broader growth initiatives. • Integrate AI-driven tools into day-to-day workflows, accelerating ideation, production, localization, and iteration while improving overall team efficiency. • Stay ahead of emerging trends, formats, and technologies in motion design and performance marketing, continuously evolving our creative approach.

Role Description At Fortis, we believe that sustainable growth is driven by a deep understanding of how players discover, evaluate, and engage with our games. As an ASO Specialist, you will play a key role within our Player Growth organization, owning and evolving our app store strategy across multiple titles. You will operate across the full growth funnel — from discoverability and search visibility to store conversion and alignment with in-game experiences — ensuring our presence in the App Store and Google Play reflects both player behavior and product evolution. This role sits at the intersection of User Acquisition, Product Marketing, Creative, and Game Teams. You will help connect paid and organic growth into a unified strategy, while also introducing AI-driven workflows to scale experimentation, insights, and execution. What you’ll achieve - Drive organic growth and discoverability across the Fortis portfolio by developing and evolving keyword strategies, metadata frameworks, and store positioning that capture player intent at scale. - Own the end-to-end app store strategy, ensuring consistency between UA campaigns, store presence, and in-game experiences to maximize conversion and long-term player value. - Build and scale a robust experimentation framework across creatives and metadata, continuously improving performance through structured testing, rapid iteration, and data-driven decision making. - Leverage AI-driven tools and workflows to accelerate research, ideation, and execution — from keyword discovery and competitor analysis to creative concepts, copy development, and performance insights. - Partner closely with UA, Product Marketing, Creative, and Game Teams to ensure store strategies are aligned with LiveOps, seasonal beats, and broader growth initiatives. - Continuously adapt to platform changes, algorithm updates, and evolving player behavior, ensuring Fortis remains competitive and forward-thinking in the app store ecosystem. - Contribute to broader growth initiatives by supporting organic loops, including referral systems and invite-based mechanics, ensuring alignment between store presence and in-game systems. Qualifications - Strong experience in App Store Optimization within mobile gaming, with a deep understanding of both the App Store and Google Play ecosystems. - Proven ability to drive both discoverability and conversion through keyword strategy, metadata optimization, and creative testing. - Experience building and running structured A/B testing frameworks, with the ability to translate results into scalable insights and best practices. - Strong understanding of full-funnel growth, including the relationship between paid UA, organic discovery, store performance, and LiveOps. - Familiarity with AI tools and workflows for research, content generation, experimentation, or performance optimization, and curiosity to continue evolving in this space. - Experience working cross-functionally with marketing, creative, and product teams, with the ability to align multiple stakeholders around shared growth objectives. - Strong analytical mindset, with the ability to interpret performance data and turn insights into actionable strategies. - Excellent prioritization and communication skills, with the ability to operate autonomously in a fast-paced, multi-project environment. Benefits - We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community. - We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth. - Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming. Company Description Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

• Reporting to the VP of People, the Senior Manager of Employee Experience will shape and manage the systems that drive connection and collaboration across Fortis. • This is a strategic, hands-on builder role that blends clear direction-setting with disciplined execution. • The role owns and evolves the programs that define how Fortizens build community and collaborate effectively in a fully distributed environment. • In addition, it provides leadership and operational oversight to a small team while personally driving key initiatives from design through delivery. • Design and implement a cohesive Employee Experience strategy, prioritizing robust community engagement and effective collaboration systems that resonate authentically with game makers. • Help define and operationalize a practical Remote Excellence framework, translating principles into clear norms, toolkits, and enablement for managers and teams. • Build and govern the global framework for company onsites and in-person gatherings, including end-to-end logistics and establishing consistent practices for teams to maximize connection and intentional in-person collaboration. • Develop internal programs and rituals that strengthen connection and collaboration across teams. • Champion and structure Guilds so they operate as effective communities, bolstering the network, professional development, and sense of belonging for their members.

• Reporting to the VP of People, the Senior Manager of Employee Experience will shape and manage the systems that drive connection and collaboration across Fortis. • This is a strategic, hands-on builder role that blends clear direction-setting with disciplined execution. • The role owns and evolves the programs that define how Fortizens build community and collaborate effectively in a fully distributed environment. • In addition, it provides leadership and operational oversight to a small team while personally driving key initiatives from design through delivery. • Community Engagement - building internal programs and rituals that foster belonging in a gamer-heavy organization. • Remote Excellence - defining and operationalizing programs that support how Fortizens works together effectively as a globally distributed company. • On-Sites & Gatherings - designing and executing intentional in-person experiences that strengthen alignment, connection, and collaboration amongst teams. • Guilds - providing a framework for and supporting the ongoing work of Guilds, our employee resource groups.

• Drive the roadmap and execution for Game Studio, Platform, and Publishing Analytics, ensuring alignment with company goals and evolving business needs. • Act as a thought partner and strategic advisor to cross-functional leadership—translating ambiguous business problems into analysis opportunities for your team. And then ensuring those analyses have clear, actionable recommendations that influence game teams and publishing roadmaps. • Serve as the primary stakeholder interface, managing expectations and ensuring seamless delivery of high-impact analytical projects. • Partner with Data Science and Data Engineering leaders to define and implement scalable analytics frameworks and technical foundations to support holistic measurement, ROAS optimization, and data-driven decision-making at all levels. • Oversee the design and delivery of key gaming and publishing dashboards and reports, providing senior stakeholders with timely insights to guide strategy and investment decisions. • Collaborate with the larger Data org to ensure robust data infrastructure and governance, including tracking plans, pipelines, and source integration (e.g., MMPs, ad platforms, app stores). • Stay ahead of industry trends and emerging technologies, continuously identifying opportunities to improve analytical methodologies, tools, and frameworks. • Champion best practices in experimentation, measurement, and performance analytics—ensuring a culture of continuous testing and learning.

• Drive the roadmap and execution for Game Studio, Platform, and Publishing Analytics, ensuring alignment with company goals and evolving business needs. • Act as a thought partner and strategic advisor to cross-functional leadership—translating ambiguous business problems into analysis opportunities for your team. And then ensuring those analyses have clear, actionable recommendations that influence game teams and publishing roadmaps. • Serve as the primary stakeholder interface, managing expectations and ensuring seamless delivery of high-impact analytical projects. • Partner with Data Science and Data Engineering leaders to define and implement scalable analytics frameworks and technical foundations to support holistic measurement, ROAS optimization, and data-driven decision-making at all levels. • Oversee the design and delivery of key gaming and publishing dashboards and reports, providing senior stakeholders with timely insights to guide strategy and investment decisions. • Collaborate with the larger Data org to ensure robust data infrastructure and governance, including tracking plans, pipelines, and source integration (e.g., MMPs, ad platforms, app stores). • Stay ahead of industry trends and emerging technologies, continuously identifying opportunities to improve analytical methodologies, tools, and frameworks. • Champion best practices in experimentation, measurement, and performance analytics—ensuring a culture of continuous testing and learning.