FFP

• Develop and implement sales strategies to meet and exceed sales targets • Establish and maintain strong relationships with key customers, distributors, and partners to drive business growth • Continuous search for new potential accounts as a means for increasing sales in assigned territory (including cold calls to potential customers) • Coordinates sales efforts to ensure effective sales service, customer relations, and administrative needs • Investigates customer complaints and assures prompt, effective solutions • Stay updated on market trends, competitor activities, and customers need to identify opportunities for new business • Provide regular sales forecasts and reports to track performance, adjusting strategies as needed to achieve targets timely via CRM • Maintain in-depth knowledge of the company's products and effectively communicate their benefits to customers • Work closely with internal teams, including marketing and product development, to ensure alignment with goals and initiatives • Remains current in necessary training programs according to the official company training matrix

• Develop and implement sales strategies to meet and exceed sales targets. • Establish and maintain strong relationships with key customers, distributors, and partners to drive business growth. • Continuous search for new potential accounts as a means for increasing sales in assigned territory (including cold calls to potential customers). • Coordinates sales efforts to ensure effective sales service, customer relations, and administrative needs. • Investigates customer complaints and assures prompt, effective solutions. • Stay updated on market trends, competitor activities, and customers need to identify opportunities for new business. • Provide regular sales forecasts and reports to track performance, adjusting strategies as needed to achieve targets timely via CRM. • Maintain in-depth knowledge of the company's products and effectively communicate their benefits to customers. • Work closely with internal teams, including marketing and product development, to ensure alignment with goals and initiatives. • Remains current in necessary training programs according to the official company training matrix.

• Daily interaction with National Account customers • Provide support to sales team (submitting requests to regulatory, quotes, etc.) • Work closely with customer service to support customer base and advise on any order delay or supply issues • Develop key relationships across the organization including R&D, Manufacturing and Procurement • Promote Vibrant Ingredients products to customers via phone/email/digital marketing and in person presentations • Develop new beverage ideas for the food service sector, working closely with R&D and marketing • Defend current business with established customer base and create and manage total opportunity pipeline of quality growth projects with current and target customers • Provide technical support to the assigned customer base by leveraging internal resources and subject matter experts • Continually manage and strengthen customers’ relationship • Partner with commercial finance and supply chain leads to ensure business forecasts are consistent with expectations • Represent the company at industry events and trade shows

• Develop and execute an annual regional business plan to drive market penetration and growth. • Acquire new customers while expanding existing customer relationships across foodservice channels. • Build and manage strong partnerships with distributors, operators, and broker networks. • Deliver compelling sales presentations and product demonstrations to achieve revenue, margin, and KPI targets. • Negotiate performance-based customer and distributor agreements. • Execute national and account-specific sales programs. • Implement pricing actions in collaboration with internal teams. • Provide accurate monthly forecasts and maintain CRM activity in Salesforce. • Monitor competitive activity and share market insights internally. • Lead effective customer and internal meetings with clear outcomes and accountability. • Manage travel and entertainment expenses within budget.