Fencing Supply Group

• Grow Trex Composite Fencing sales by converting share from wood, vinyl, and competitive composite products • Develop deep understanding of local market dynamics, competitor offerings, and pricing structures • Influence product selection at the contractor and homeowner level through education and value-based selling • Track and grow composite penetration within targeted accounts and territories • Identify high-potential residential fencing contractors within the assigned territory • Recruit, onboard, and activate contractors into a strategic partnership with FSG and Trex • Drive consistent quoting behavior where Trex Composite Fencing is included on every applicable project estimate • Establish Trex as the contractor’s trusted premium fencing solution, not an occasional upgrade • Support in-field training, product demos, lunch-and-learns, and jobsite visits • Educate contractors on Trex product features, performance benefits, installation best practices, and homeowner value propositions • Support contractors with quoting tools, samples, and sales enablement materials • Coach contractors on how to present Trex confidently—even when homeowners initially focus on wood or vinyl pricing • Build strong working relationships with contractors, dealers, and internal partners • Collaborate closely with Inside Sales, Customer Service, and Operations to ensure excellent contractor experience • Act as the voice of the market by providing feedback on product performance, objections, and competitive threats • Execute territory plans aligned to growth targets, contractor activation goals, and composite share objectives • Track activity metrics (contractor visits, trainings, demos, quotes written) and performance metrics (revenue, installs, share growth) • Maintain accurate CRM records and forecasting

• Develop and execute comprehensive regional sales strategies that align with the company’s vision and deliver above-market profitable growth. • Drive revenue growth by identifying new opportunities and refining sales approaches to increase market share. • Lead a team of 12 sales professionals, providing coaching and guidance to achieve company revenue growth and profitability targets. • Attract, assess, and develop high-performing talent with a focus on continuous development and effective recruiting. • Implement and reinforce structured sales processes and tools to identify and qualify prospects, set new customer acquisition targets, and optimize OSR territories and account assignments. • Leverage Power BI and other analytical tools to monitor KPI performance, identify trends in account activity, analyze wins and losses, and use insights to adapt strategies and optimize sales efforts. • Lead customer and account development through structured planning meetings and detailed business reviews. • Build and nurture relationships with key accounts, ensuring customer needs are addressed through tailored solutions that support long-term partnerships. • Provide leadership, coaching, and professional development to Outside Sales Representatives (OSRs), strengthening capabilities, fostering continuous improvement, and positioning the team to succeed in a competitive market. • Partner with cross-functional teams to promote clear organizational communication and alignment, enabling a cohesive approach to customer engagement, problem-solving, and value creation. • Build sales capabilities that enable the team to capture the largest opportunities and accelerate growth • Apply a continuous improvement mindset to sales optimization, emphasizing proactivity, efficiency, and sustainable growth. • Effectively engage with senior leadership and ownership partners to communicate plans, progress, and performance outcomes.

• Develop and execute comprehensive regional sales strategies that align with the company's vision. • Drive revenue growth by identifying new opportunities and refining existing sales approaches to capture market share. • Lead a team of 12 sales professionals and provide coaching and guidance to ensure that company revenue growth and profitability targets are achieved. • Assess and attract superior talent with a focus on continuous people development and recruiting. • Implement and reinforce the use of structured sales processes and tools to identify and qualify prospects, set new customer acquisition targets, and update OSR territories and account assignments. • Leverage Power BI and other analytical tools to track and report on KPI performance, identifying trends with account activity, including wins/losses and growth metrics. • Use these insights to adapt strategies and optimize sales efforts. • Lead customer and account development through structured planning meetings and detailed business reviews. • Establish and nurture relationships with key accounts, ensuring customer needs are met with tailored solutions that drive long-term partnerships. • Provide leadership, coaching, and professional development to Outside Sales Representatives (OSRs). • Focus on enhancing their capabilities, fostering a culture of continuous improvement, and positioning them to succeed in a competitive market. • Partner with cross-functional teams to ensure seamless organizational communication and alignment. • Facilitate a cohesive approach to customer engagement and problem-solving, maximizing value for customers and the company. • Create sales capability to ensure we are capturing the largest opportunities to drive growth. • Effectively interface with senior leadership and ownership partners as required to report on plans and progress.

• Grow Trex Composite Fencing sales by converting share from wood, vinyl, and competitive composite products • Develop deep understanding of local market dynamics, competitor offerings, and pricing structures • Influence product selection at the contractor and homeowner level through education and value-based selling • Track and grow composite penetration within targeted accounts and territories • Identify high-potential residential fencing contractors within the assigned territory • Recruit, onboard, and activate contractors into a strategic partnership with FSG and Trex • Drive consistent quoting behavior where Trex Composite Fencing is included on every applicable project estimate • Build strong working relationships with contractors, dealers, and internal partners

• Manage and grow a defined book of business through proactive field engagement. • Identify, pursue, and close new business opportunities aligned with FSG’s growth strategy. • Build long-term relationships with contractors, estimators, project managers, and decision-makers. • Execute pricing strategies that balance competitiveness with profitability. • Maintain accurate CRM activity, pipeline tracking, and forecasting. • Represent FSG professionally in the local market and at customer job sites.

• Owns the qualification, nurturing, and progression of inbound homeowner leads • Manage and respond timely to inbound consumer inquiries • Qualify homeowners based on timeline, scope, budget, and geography • Track lead status and follow-up cadence in CRM • Proactively call past or stalled leads to re-activate interest • Help design and write nurture email sequences aligned to homeowner journey stages • Continuously evaluate how leads are handed off to contractors • Deliver regular insights and recommendations to leadership