Fellers

Role Description The Field Training and Product Support Specialist will deliver installation training for Automotive film products and provide technical support to installer customers. This role is critical to sustaining and building training capacity. The position requires strong installation expertise, technical product knowledge, and the ability to execute structured, high-quality training programs while conveying the value of partnering with Fellers. The ideal candidate would be based in the Central Time Zone. What you'll do - Facilitate hands-on installation training for automotive films (PPF, window film, and vinyl wrap), ensuring consistent learning outcomes and adherence to best practices. - Deliver clear technical explanations of film behavior, product differences, application techniques, and troubleshooting methods. - Provide technical support and product guidance to internal sales teams and external installer customers across branded and private-label offerings. - Partner closely with sales to support pre- and post-sale customer needs, helping drive product adoption and customer success. - Act as the primary technical resource for Cheetah Wrap and Fellers Black, ensuring strong product knowledge for internal and external partners. - Develop and maintain training materials, agendas, curriculum frameworks, key learning objectives, and site requirements aligned with product specifications. - Contribute insights to the ongoing development of the training program, including course mix, delivery methods, and operational processes. - Continuously update and expand product knowledge to support accurate training, customer guidance, and sales growth. - Establish and maintain a safe, professional, and well-organized training environment in all locations. - Take initiative to understand customer needs and recommend solutions that enhance product outcomes and usage. - Travel approximately 32 weeks per year to conduct training, visit customer sites, and support industry-related activities. - Build strong, trusted relationships with customers through professionalism, expertise, and consistent follow-through. Qualifications - Ability for overnight travel 32 weeks per year. - Minimum of 3 years proven installation experience with automotive films, including paint protection film (PPF), window tint, and vinyl wrap. - Minimum of 3 years experience in a training environment, responsible for developing training content, agendas, and instructional materials. - Prior sales experience a plus, as interaction with shop owners can cement the relationship with Fellers. - Documented experience delivering installation training or conducting technical demonstrations in a professional environment. - Strong technical understanding of automotive films and prior exposure to wrap shop or production environments. - Valid and current certifications (or ability to certify on the job) from 3M or Avery Dennison in relevant automotive film products required, Avery BWF a plus. - Strong written and verbal communication, customer interaction, and problem-solving skills in technical contexts. - Proficient in Microsoft Office Suite, ability to learn Salesforce. - Preference for candidates based in the Central Time Zone. Requirements - Ability for overnight travel a minimum of 32 weeks per year. - Repeated lifting, bending, reaching and stooping. - Must be able to push, pull, and lift materials weighing up to 50 lbs repeatedly.

• Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up. • Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage. • Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting. • Utilize deep product expertise in automotive films to deliver impactful in in-person presentations with installers, wrappers, tint shops, body shops, auto detailers, and printers to generate leads and close sales. • Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel. • Develop tailored sales presentations and proposals that clearly communicate product value and differentiation. • Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth. • Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory. • Collaborate with the Sign and Graphics team by identifying potential cross-division opportunities and engaging the appropriate BDM for support. • Represent the company at regional and national trade shows as needed to increase visibility and drive new business. • Build and maintain strong, trust-based relationships with customers, vendors, and internal teams—while proactively supporting vendor and customer needs within the Automotive segment, including Fellers, Cheetahwrap, and Interwest. • Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value. • Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience.

• Develop and execute a comprehensive organic social media strategy aligned to revenue, product, and vendor priorities. • Own content calendar across platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok as applicable). • Create and oversee production of high-impact visual and video assets, including product spotlights, installation features, educational content, and brand storytelling. • Work with internal resources as well as external digital agencies to deliver engaging social media content. • Monitor engagement metrics and optimize strategy based on performance data. • Lead website content strategy to support SEO, product marketing, and promotional campaigns. • Curate and publish product launches, promotional banners, landing pages, and blog content. • Maintain accuracy, freshness, and brand voice consistency across all site content. • Develop and execute segmented email marketing campaigns for promotions, product launches, vendor features, and lifecycle marketing. • Manage campaign calendar in alignment with sales initiatives and vendor commitments. • Oversee list segmentation, automation flows, A/B testing, and deliverability best practices. • Analyze campaign performance and optimize open rates, CTR, and revenue contribution. • Work with internal resources as well as external digital agencies to deliver effective email campaigns. • Lead planning and execution of national and regional tradeshows, dealer events, and internal sales meetings. • Manage booth design, messaging, promotional assets, and pre/post-show marketing communications. • Coordinate logistics, vendor participation, sponsorships, and on-site brand representation. • Measure ROI and lead generation impact from events. • Directly manage and develop one Marketing Coordinator. • Delegate project execution while maintaining quality control and timeline accountability. • Establish clear goals, KPIs, and performance expectations. • Foster a culture of creativity, accountability, and continuous improvement. • Work closely with Sales, Product Management, Vendor Partners, and Executive Leadership to align messaging with business priorities. • Support vendor co-op marketing initiatives and ensure compliance with brand standards. • Contribute to annual marketing planning and budget management. • Track and report on marketing KPIs including engagement, traffic, lead generation, and revenue attribution. • Provide regular performance updates and actionable insights to leadership. • Recommend optimization opportunities based on data trends.

• Facilitate hands-on installation training for automotive films • Deliver clear technical explanations of film behavior and troubleshooting methods • Provide technical support and product guidance to internal sales teams and external installer customers • Develop and maintain training materials and curriculum frameworks • Establish and maintain a safe, professional, and well-organized training environment