EcoMicro

• Structure operational processes and workflows between Ads, Partnerships and CRM; • Develop and monitor dashboards, reports and performance indicators; • Analyze acquisition, retention and monetization metrics; • Build LTV, payback, ROI analyses and channel-level performance assessments; • Support the creation and optimization of acquisition and retention funnels; • Identify bottlenecks, opportunities and areas for operational improvement; • Ensure visibility of results for management; • Translate strategies defined by leadership into executable and measurable processes; • Support prioritization of initiatives based on data; • Establish controls, monitoring routines and analysis cadences; • Work cross-functionally with Ads, CRM, Social Media, Design and Partnerships teams; • Assist in evaluating campaigns, partners, affiliates and acquisition channels; • Contribute to the development of a performance- and results-oriented culture.