National Domestic Workers Alliance

• Serve as the primary engineer on Ask Aya, leading iterations, feature development, and integrations • Build and maintain a rigorous evaluation harness • Contribute as a senior engineer on the broader Membership Center platform • Collaborate with product managers, designers, data, organizers, and policy staff

Senior Digital Director Department:NDWA **We will begin reviewing applications on May 6th. Early submissions are encouraged.** Employee Type: Permanent, Full-Time Reports To: Chief External Affairs Officer Department: Digital Entity: NDWA, CiA Hours per Week: 40 Salary: $122,000- $144,000 Work Location: Remote Start Date: July 2026 BACKGROUND: The National Domestic Workers Alliance (NDWA) is the leading national voice for dignity, respect, and recognition for domestic workers in the United States. NDWA was founded in 2007 by organizers and worker leaders in six cities representing nannies, house cleaners, and care workers, and now represents an alliance of more than 76 organizations across 22 states and 395,000 domestic workers nationally. We envision a society where domestic work is valued as essential to our collective well-being, domestic workers are leaders in shaping the care sector, and domestic work jobs are good, economically secure jobs. For over 15 years, we’ve worked to advance our mission by making domestic work visible. We’ve worked to pass policies that enable rights and higher wages for domestic workers across the country, changed public awareness and opinion about the dignity and value of care work, and built the capacity and leadership of domestic workers to organize and advocate for their rights. We see the next era of our organization as an opportunity to move domestic work from newfound visibility towards transformation, and we’re ready to elevate care workers to the essential workers of the 21st-century economy. We’re a multi-racial, multi-lingual organization building a powerful movement rooted in the human rights, dignity, and equality of domestic workers, care workers, immigrant women, and women of color. POSITION SUMMARY: The Senior Digital Director is a strategic, visionary leader responsible for shaping and executing the organization’s digital presence and engagement strategy to drive advocacy, grassroots organizing and mobilization, fundraising, and brand visibility. This senior role oversees the full spectrum of digital operations—including web, email, SMS and digital advertising—with a sharp focus on audience growth, engagement, and measurable impact in service of the organization’s mission. This is a unique opportunity to lead a digital program that requires sophisticated audience segmentation and journey building, innovation in organizing and mobilization, and a strategic mind towards building for the long vs short term. The ideal candidate has a deep understanding of how digital tools can be utilized as a power and movement building tool and a familiarity with 501(c3) and 501(c4) advocacy. This person can move from digital persuasion and community building, to cross-channel marketing, and distributed organizing all in a day. This is a senior-level role that will manage and mentor a team and is also expected to be a visible and active organizational leader. This position reports to the Chief External Affairs Officer. PRIMARY ROLES & RESPONSIBILITIES: Digital Strategy & Leadership - Develop and lead a comprehensive digital strategy aligned with organizational goals, and campaign priorities. - Identify and implement innovative digital organizing tactics to expand reach, increase supporter action, and grow the organization’s digital base. - Utilize digital strategies to grow domestic worker membership (a pool of 2.5 domestic workers nationally to target), and organize our existing domestic worker base, including both organizing workers into online programming spaces and leading online to offline strategies and overall digital plans for 9+ local NDWA chapters. - Grow our 501(c4) membership and create a funnel from online to offline activation in partnerships with Organizing and Policy/Campaigns. - Serve as a senior thought partner to executive leadership on digital innovation, trends, and rapid response opportunities. - Responsible for developing, managing, and monitoring budgets to ensure effective allocation of resources, and alignment with organizational goals. - Oversee vendor and consultants, includes scoping, contracting, and performance management.. Team Management - Manage and mentor a cross-functional team of (5+) digital professionals. - Build cross-functional workflows with data, tech, communications, development, policy, campaigns, and organizing teams to align digital strategies. - Create and maintain systems and best practices for digital organizing and digital marketing systems. These include trainings and templates for digital campaign managers and local organizers to collaboratively develop digital strategies and tactics; best practices for the use of NDWA’s digital tech stack; and shared systems for measuring impact and tracking progress toward goals. - Model strong communication practices, including timely responses to team needs and blockers during working hours. - Foster a culture of responsiveness, accountability, and proactive problem-solving. - Ensure digital team workflows are well-integrated with organizational communication tools (e.g., Slack). Operational Planning & Campaign Execution - Develop clear, detailed campaign plans that translate strategy into executable steps across teams and channels. - Ensure all team members can easily understand their roles, timelines, and deliverables through written plans and documentation. - Build and maintain workflows that minimize meeting load and maximize clarity and accountability. - Establish standards for campaign briefs, run-of-show docs, and execution plans. Content & Campaigns - Oversee creation of compelling content and campaign-style communications across digital platforms to drive action and engagement. - Conduct quality assurance reviews and establish quality assurance protocols for all digital communications. - Integrate distributed and relational organizing tools into campaigns. - Lead execution of integrated digital campaigns that support legislative, electoral, and brand goals. - Work with the Communications and Content teams to produce persuasive digital storytelling that amplifies organizational impact and elevates the voices of domestic workers, care workers, and care recipients. Digital Advocacy & Fundraising - Manage email and SMS programs targeting domestic workers as well as care advocates and allies, ensuring consistent engagement, strategic list growth, action taking, and optimized performance. - Oversee all digital advocacy and digital fundraising strategies, including donor acquisition, retention, and sustainer growth. - Collaborate closely with Development staff to ensure integration between digital fundraising and other fundraising efforts. Data & Analytics - Lead development of clear measurement frameworks, including KPIs, dashboards, and reporting cadences across all digital channels. - Translate data into actionable insights for team execution (not just high-level reporting). - Ensure campaigns are built with testing, tracking, and optimization plans from the outset. - Ability to diagnose performance issues and rapidly iterate. - Ensure rigorous A/B testing and segmentation practices across channels to improve outcomes. Digital Advertising & Website - Manage digital advertising strategy in coordination with external consultants and/ or in-house staff to drive brand awareness, conversions, and political calls to action. - Oversee media buying across platforms (e.g., Meta, Google, programmatic), ensuring compliance with political ad policies and nonprofit regulations. - Oversee the overarching web strategy and website content to ensure the website serves as a central hub for engagement, storytelling, mobilization, and action. QUALIFICATIONS: 1. Strategy & Campaign Leadership - 10+ years of experience in digital strategy in politics, advocacy, or organizing - Proven track record of leading successful digital campaigns with measurable impact - Strong understanding of the political digital landscape (mobilization, fundraising, rapid response) - Experience working on issue-based campaigns, electoral programs, or with coalitions - Passion for political advocacy and understanding of nonprofit / 501c4 dynamics 2. Execution & Systems Fluency - Demonstrated ability to quickly learn and operate within existing digital systems - Deep familiarity with tools such as EveryAction, Salesforce, WordPress, Mobilize, SMS platforms (broadcast + P2P), and ad platforms - Comfortable working directly in tools (not just delegating), including segmentation, QA, and troubleshooting - Ability to audit, optimize, and build scalable systems for data tracking and reporting - Experience establishing clear data flows and maintaining data integrity across platforms 3. Management, Operations & Decision-Making - Excellent management skills leading diverse, high-performing teams - Demonstrated ability to mentor creative teams and manage competing deadlines - Strong project management skills across multiple campaigns - Strong analytical and decision-making abilities - Ability to collaborate effectively across remote and in-person teams 4. Equity, Inclusion & Movement Alignment - Experience developing digital programs for historically excluded audiences - Application of language justice, disability justice, and accessibility principles - Commitment to organizing communities with barriers to tech access - Commitment to diversity, equity, and inclusion in digital work and team management - Commitment to the organization’s mission and values - Bonus: Spanish language skills - Experience in coalition spaces How to Apply: Please apply directly to the job posting by submitting a resume and cover letter. Applications will only be accepted electronically, and solicitations to individual staff are unlikely to receive a response. NDWA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. NDWA is a union employer; this position is a senior management position. NDWA participates in the E-Verify program and is an Equal Opportunity Employer.

• Develop and lead a comprehensive digital strategy aligned with organizational goals, and campaign priorities. • Identify and implement innovative digital organizing tactics to expand reach, increase supporter action, and grow the organization’s digital base. • Utilize digital strategies to grow domestic worker membership (a pool of 2.5 domestic workers nationally to target), and organize our existing domestic worker base, including both organizing workers into online programming spaces and leading online to offline strategies and overall digital plans for 9+ local NDWA chapters. • Grow our 501(c4) membership and create a funnel from online to offline activation in partnerships with Organizing and Policy/Campaigns. • Serve as a senior thought partner to executive leadership on digital innovation, trends, and rapid response opportunities. • Responsible for developing, managing, and monitoring budgets to ensure effective allocation of resources, and alignment with organizational goals. • Oversee vendor and consultants, includes scoping, contracting, and performance management. • Manage and mentor a cross-functional team of (5+) digital professionals. • Build cross-functional workflows with data, tech, communications, development, policy, campaigns, and organizing teams to align digital strategies. • Create and maintain systems and best practices for digital organizing and digital marketing systems. • Model strong communication practices, including timely responses to team needs and blockers during working hours. • Foster a culture of responsiveness, accountability, and proactive problem-solving. • Ensure digital team workflows are well-integrated with organizational communication tools (e.g., Slack). • Develop clear, detailed campaign plans that translate strategy into executable steps across teams and channels. • Ensure all team members can easily understand their roles, timelines, and deliverables through written plans and documentation. • Build and maintain workflows that minimize meeting load and maximize clarity and accountability. • Establish standards for campaign briefs, run-of-show docs, and execution plans. • Oversee creation of compelling content and campaign-style communications across digital platforms to drive action and engagement. • Conduct quality assurance reviews and establish quality assurance protocols for all digital communications. • Integrate distributed and relational organizing tools into campaigns. • Lead execution of integrated digital campaigns that support legislative, electoral, and brand goals. • Work with the Communications and Content teams to produce persuasive digital storytelling that amplifies organizational impact and elevates the voices of domestic workers, care workers, and care recipients. • Manage email and SMS programs targeting domestic workers as well as care advocates and allies, ensuring consistent engagement, strategic list growth, action taking, and optimized performance. • Oversee all digital advocacy and digital fundraising strategies, including donor acquisition, retention, and sustainer growth. • Collaborate closely with Development staff to ensure integration between digital fundraising and other fundraising efforts. • Lead development of clear measurement frameworks, including KPIs, dashboards, and reporting cadences across all digital channels. • Ensure campaigns are built with testing, tracking, and optimization plans from the outset. • Ensure rigorous A/B testing and segmentation practices across channels to improve outcomes. • Manage digital advertising strategy in coordination with external consultants and/or in-house staff to drive brand awareness, conversions, and political calls to action. • Oversee media buying across platforms (e.g., Meta, Google, programmatic), ensuring compliance with political ad policies and nonprofit regulations. • Oversee the overarching web strategy and website content to ensure the website serves as a central hub for engagement, storytelling, mobilization, and action.

• Works in a variety of areas, with a primary focus on handling labor and employment matters, such as personnel policy development, collective bargaining agreement compliance, labor grievance and arbitration processes, collective bargaining, employee relations matters, wage and hour counseling, reasonable accommodations, civil rights cases, internal investigations, and EEOC/DCR/PERC/DOL and other state and federal agency matters. • Provides advice and counsel to NDWA staff on a wide variety of legal issues that affect 501(c)(3) and 501(c)(4) tax exempt organizations, including corporate governance. • Reviewing, developing and negotiating vendor contracts, MOUs, grant agreements and other agreements. • Assist with reviewing messaging and outward facing materials to ensure compliance with applicable state and federal law. • Assist with organizational risk management and crisis response planning. • Drafting policies, procedures, and guidelines on administrative operations. • Serve as liaison with Human Resources department and outside counsels. • Analyze and evaluate pending legislation and regulations to determine if they apply to NDWA and, if so, their impact on NDWA. • Assist with other duties as assigned by General Counsel. • Participate in staff meetings, staff study, and staff retreats. Attend supervision meetings and complete work plans and reports in a timely manner.

• Vision, plan, manage, and oversee organizational best practices, policies, procedures, guidelines and tools to meet HR goals that support NDWA, NDWA Labs and Care in Action. • Oversee implementation of human resources policies, programs, and practices, identify opportunities for improvement, and oversee execution of HR improvement projects. • Establish, implement, and lead a talent acquisition strategy that includes robust sourcing, selection, and interview practices designed to recruit and hire the sector’s best talent. • Develop and oversee onboarding and orientation processes and systems to ensure comprehensive organizational integration for incoming staff and their ongoing retention. • Manage compensation and oversee benefits structures and programs to ensure alignment with organizational goals, values, vision, budget, market competition, and employee priorities. • Manage relationships with HR vendors and benefits providers. • Create and maintain a positive and inclusive work culture that promotes employee engagement, retention, and development • Communicate and champion the organization’s values, mission, and goals to all employees. • Manage other area-specific HR projects, as necessary. • Design and implement a strategy to optimize and integrate HR technology, enabling managers and employees to easily perform people-related transactions (e.g. benefits enrollment), facilitates delivery of effective HR services, securely stores employee data, and supports people-related decisions. • Provide day to day management of the HR team and coach, mentor and develop HR staff for professional growth. • Manage complex employee relations matters, including but not limited to investigating complaints and preparing recommendations upon conclusion of investigations in a timely manner with professionalism and sensitivity. • Oversee and implement annual performance evaluations and professional development programs, including organization-wide staff development initiatives, individual professional development plans, results tracking, career pathways, and succession planning. • Work with staff to support communicating issues to supervisors, colleagues, and supervisees. • Play a leadership role as part of management in union negotiations. • Manage effective relationships with union representatives, fostering open communication and building positive relationships with both members and representatives. • Interprets and ensures compliance with the collective bargaining agreement and addresses grievances and disciplinary hearings. • Trains supervisors and managers in labor and employee relations matters. • Addresses grievances and disciplinary hearings in partnership with legal counsel in a timely manner. • Ensure compliance with all existing government and legal reporting requirements, including any related to the Equal Employment Opportunity (EEO), the Americans with Disabilities Act (ADA), the Family and Medical Leave Act (FMLA), Paid Family Leave (PFL), Employee Retirement Income Security Act (ERISA), the Department of Labor, worker compensation, the Occupational Safety and Health Administration (OSHA), and other relevant local and state labor laws.

• Own and maintain the Email and SMS calendars (broadcast email, broadcast SMS, and P2P) in collaboration with digital teammates. • Partner with the Data, Digital, and Tech teams to build, maintain, and iterate data pipelines, reporting, process, and more to make performance visible and actionable. • Collaborate with the Senior Digital Director to build a sustainable operating rhythm for the digital team: weekly planning; quality assurance; regular testing, analysis, and iteration; intake, prioritization, and project management. • Serve as the primary owner of deliverability for email and SMS (list hygiene, authentication, reputation management, suppression logic, spam mitigation, opt-in optimization). • Translate data into insights, iterations, and ideas related to strategy, theory of change, content, targeting, topic area, message framing, user experience, etc. • Support national and rapid response execution while protecting list health and avoiding channel fatigue. • Own and optimize the QA process for emails and texts before they go out the door with an eye toward excellent user experience and minimizing errors. • Update SOPs, templates, naming conventions, and other processes to make execution more effective and nimble. • Ensure our Spanish-language email and SMS experience is excellent. • Help scope vendor needs and manage relationships to ensure NDWA gets strong service and outcomes. • Manage contractors, vendors, and/or staff (as needed) • Assist with other duties as needed. • Participate in staff meetings, staff study, and staff retreats. Attend supervision meetings and complete work plans and reports in a timely manner.

• Support the Senior Data and Analytics Director with project management tasks • Lead field strategy and provide data-driven recommendations • Manage voter file access and ensure data integrity • Oversee EveryAction data management workflows • Facilitate the development of necessary reporting • Create and manage JIRA ticketing system