Directive Consulting

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? About The Role: We are seeking a Director of Revenue Operations & Strategy to lead the SalesOps leg of our RevOps department. You are the hybrid of a technical architect and a consultative strategist - someone who can command a room of C-suite stakeholders one hour and dive into complex routing logic or CRM consolidations the next. This is a "player-coach" role designed for a high-EQ operator who wants to own a department, build a team, and execute six-figure enterprise migrations. What You Offer: - Technical Mastery: Advanced expertise in Salesforce (Sales/Service Cloud) and enterprise-level SalesTech stacks. You understand that the "real money" is in solving complex, multi-instance challenges for global B2B companies. - Consultative Presence: The people skills to lead $100k–$250k+ project pitches and the strategic depth to ensure those clients see immediate, measurable ROI. - Architect’s Mindset: Experience in complex migrations, data modeling, and GTM labeling/naming conventions for consolidated global brands. - Operational Discipline: You don't just "do things"; you articulate impact. You are detail-oriented, proactive, and move against a clear project roadmap. - Leadership Ambition: A desire to move from "Player" to "Coach" as you grow the book of business to a scale that requires hiring and mentoring a dedicated SalesOps team. Roles & Responsibilities: - Architect & Execute: Lead the technical discovery and implementation of high-value SalesOps projects, including CRM migrations, lead routing frameworks, and sales qualification methodologies. - Strategic Advising: Serve as the primary point of contact for CROs and VPs of Sales, translating technical infrastructure into revenue-impacting outcomes. - Department Building: Partner with the Operations and Growth leaders to define our SalesOps "point of view," developing the frameworks and deliverables that define our service offering. - Account Growth: Identify "white space" within our existing portfolio to cross-sell and upsell complex RevOps engagements. - Project Oversight: Manage project milestones and deadlines with extreme rigor, ensuring work quality meets our high standards for enterprise delivery. - Team Mentorship: Initially, act as an individual contributor, with the explicit goal of hiring and managing a pod of SalesOps Strategists as the department scales. What Success Looks Like: - Revenue Growth: You successfully win and execute six-figure RevOps projects, significantly increasing the average deal size of the department. - Authority: Our internal teams and clients view you as the definitive expert on GTM strategy and Salesforce architecture. - Retention: Clients experience improved data accuracy and pipeline efficiency, reflected in high NPS and long-term contract renewals. - Scale: Within your first year, you have grown the SalesOps book of business to a point where you are actively hiring and managing your own backfills. What We Offer 🏠 Compensation for this role includes a competitive base salary 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace 💪 Physical - Gympass 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave 💰 Financial - Traditional and Roth 401(k) with a 3% company match 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time 🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? About The Role: We're looking for a Senior Creative Manager to lead our Performance Design department — a team that sits at the intersection of creative craft and performance marketing. This is not a traditional creative manager role. You'll be equally responsible for the strategic direction of the department and the day-to-day development of the people and work within it. You'll inherit a team with strong momentum, an established methodology, and a clear positioning — and your job is to scale it. This role reports to senior leadership and manages the full Performance Design team, including designers, project management, and motion contractors. What You'll Do Creative Leadership & Output - Own the creative vision and quality standard for the Performance Design department - Ensure all work meets both craft and conversion benchmarks — great looking and built to perform - Review and elevate creative across paid social, display, video, and landing page formats People Management & Team Development - Lead, coach, and develop a multidisciplinary team of designers, project managers, and motion contractors - Set clear expectations, foster accountability, and build a culture where creative people do their best work - Identify growth opportunities for team members and actively invest in their development Strategy & Client Partnership - Partner closely with paid media and client success teams to ensure creative is data-informed from the start - Represent the department in new business pitches and client conversations - Articulate the value of Performance Design as a strategic capability, not just an execution function Financial Ownership - Own and manage the department P&L - Monitor margins, manage resourcing decisions with financial impact in mind, and ensure the department operates as a profitable, scalable business unit - Think and operate like an owner AI & Technology Integration - Lead adoption of AI creative tools across the team - Identify where emerging technologies can sharpen output and improve efficiency - Build AI into real production workflows — not just as a proof of concept What You Bring Experience & Background - 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments - Proven track record managing creative teams and balancing creative quality with business outcomes - Comfortable presenting department strategy to VPs and CMOs just as much as reviewing a creative brief Business Acumen - Strong understanding of how a creative department operates as a business - Direct experience managing or having visibility into P&L, margin, and resourcing decisions - You think like an owner and make decisions with financial impact in mind AI & Tools - Hands-on experience with AI creative tools — generative image, AI-powered video, design analytics, or similar - Knows how to integrate AI into real production workflows, not just demo it - Experience with platforms like EyeQuant, Creatify, or Superside is a plus Communication & Stakeholder Management - Strong communicator who can translate creative thinking into business language - Track record of building trust with both creative practitioners and senior leadership What Success Looks Like In the first 90 days, you've built strong relationships across the team and key internal stakeholders, identified gaps in methodology and workflow, and begun making your mark on the department's output. Within six months, you're running the department with full confidence — driving creative quality, owning margin targets, making smart resourcing decisions, and positioning Performance Design as a competitive differentiator in new business conversations. What We Offer 🏠 Compensation for this role includes a competitive base salary 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace 💪 Physical - Gympass 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave 💰 Financial - Traditional and Roth 401(k) with a 3% company match 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time 🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? About The Role: The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Please note: internally, this role is titled Account Strategist, Content & SEO. What You'll Do: - Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices - Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment. - Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights. - Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: - LTV:CAC modeling - Customer Generation - Share of SERP - Content Production - Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them. - Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting - All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD). - Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals. - Use of the project management tool Asana is required. - This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner. - In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client - Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards. - Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients. - When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings - When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more. - Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence: - Bi-weekly meetings with the client - Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables - Monthly reports - Quarterly reports - 2 Bi-Annual business review presentation What You'll Bring: - A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building - Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics - Strong Communication skills: comfortable client facing and owning relationships with key stakeholders - Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools - Proven organisational, project, and time management skills - Genuine enthusiasm for digital marketing, SEO and Content - Must have agency experience - Must have B2B tech and/or SaaS experience - Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations. Goals: - NSM Attainment: 100% - MRR Retainment: 96% - CSAT > 4.2 - Upsells / Cross-sells / Referrals - - Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive. - Examples of this include: - Growing into another service line such as SEO or Paid Media - Growing within their current service line such as increasing content, SEO, or Paid Media budgets - Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments. - Example of moments to ask for a referral: - Point of contact starts a new job - Client leaves a 5 CSAT score What We Offer 🏠 We have a set living wage at Directive 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace 💪 Physical - Gympass 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave 💰 Financial - Traditional and Roth 401(k) with a 3% company match 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time 🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? About The Role: The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Please note: internally, this role is titled Account Strategist, Content & SEO. What You'll Do: - Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices - Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment. - Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights. - Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular: - LTV:CAC modeling - Customer Generation - Share of SERP - Content Production - Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them. - Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting - All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD). - Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals. - Use of the project management tool Asana is required. - This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner. - In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client - Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards. - Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients. - When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings - When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more. - Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence: - Bi-weekly meetings with the client - Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables - Monthly reports - Quarterly reports - 2 Bi-Annual business review presentation What You'll Bring: - A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building - Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics - Strong Communication skills: comfortable client facing and owning relationships with key stakeholders - Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools - Proven organisational, project, and time management skills - Genuine enthusiasm for digital marketing, SEO and Content - Must have agency experience - Must have B2B tech and/or SaaS experience - Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations. Goals: - NSM Attainment: 100% - MRR Retainment: 96% - CSAT > 4.2 - Upsells / Cross-sells / Referrals - - Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive. - Examples of this include: - Growing into another service line such as SEO or Paid Media - Growing within their current service line such as increasing content, SEO, or Paid Media budgets - Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments. - Example of moments to ask for a referral: - Point of contact starts a new job - Client leaves a 5 CSAT score What We Offer 🏠 We have a set living wage at Directive 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace 💪 Physical - Gympass 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave 💰 Financial - Traditional and Roth 401(k) with a 3% company match 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time 🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment! Work Environment Requirements As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1

THE ROLE Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO. We are looking for a Senior Creative Designer who is equally at home in brand and in paid creative. You will be the person who builds and maintains Directive's visual identity, produces the ad creative that runs across our own paid programs, and designs the sales materials that our growth team puts in front of enterprise prospects. This is an individual contributor role — no direct reports — but the work will be high-visibility and the standard will be high. If you are a designer who cares equally about craft and commercial outcome — who can make a design system and a :15 LinkedIn ad with the same level of rigor — this is the role. WHAT YOU WILL OWN Brand Identity & Visual System Directive is structured in three-division brand with Stratos, our proprietary AI platform, as a fourth visual identity thread that runs through all of them. You will be the person who makes that coherent. - Steward and evolve Directive's visual identity across all touchpoints - Build and maintain a scalable design system that accounts for three divisions, multiple industry verticals, and the Stratos platform layer — ensuring every asset is immediately recognizable as Directive without being visually interchangeable - Establish clear brand standards and apply them consistently across your own output and any assets produced by external contributors - Translate brand positioning into visual language that reads as credible and sophisticated to a CMO-level audience — not a startup aesthetic, not a generic B2B agency aesthetic Ad Creative — Paid Social, Programmatic & Video Directive runs its own paid media program across LinkedIn, YouTube, Meta, TikTok, and programmatic channels. You will design and produce the creative assets that run in those programs — including video story-telling. - Design and produce static ad units across all required platform specs and aspect ratios (1:1, 9:16, 16:9) — LinkedIn, Meta, TikTok, programmatic display - Produce motion graphics and short-form video cutdowns in :15, :30, and :60 formats, optimized for social advertising platforms and attention spans - Edit existing video assets into high-performing ad units tailored to platform specifications — you can take raw footage and produce a polished cut without a dedicated video editor - Collaborate with the media team to interpret campaign performance data and translate those signals into creative decisions — watch time, CTR, scroll-stop rate all inform your next iteration - Build and execute A/B creative tests: develop variant hypotheses, design the test assets, and close the loop on what the data says - Maintain visual consistency and brand standards across all ad creative while adapting deliberately to different audiences, divisions, and platform contexts Sales Enablement & Pitch Materials The materials our growth team uses to pitch enterprise clients need to communicate a genuinely complex, multi-division value proposition — clearly, compellingly, and on brand. That is your work to design. - Design pitch decks, proposal templates, one-pagers, and case study presentations that position Directive's three-division model to enterprise prospects - Build reusable sales enablement assets — templated enough that the growth team can adapt them independently without breaking visual consistency - Develop division-specific collateral (Performance, Communications, Commerce) that carries a distinct visual identity within the broader Directive brand system - Partner with strategy and growth leadership to understand the selling narrative for each asset before you design it — the story structure and the visual structure should be inseparable WHAT SUCCESS LOOKS LIKE In the first 30 days: - You have audited existing brand assets and have a clear point of view on where the visual system is consistent and where it has gaps - Active video creative briefs are in production with a defined testing hypothesis per asset - Sales enablement templates are in progress and you have met with the growth team to understand how they use (and misuse) what currently exists At 3 months: - Directive's own paid creative program is outperforming baseline benchmarks with clear data-informed iteration cycles running - The brand design system is documented, accessible to all internal contributors, and being applied correctly without exception - Sales materials have been redesigned and the growth team is using them — with positive feedback from the field on client reaction - You have an established creative testing rhythm: hypothesis → variant → data → decision, repeatable without manual oversight Performance benchmarks: - Video average watch length: 25%+ across paid social placements - Ad click-through rate: 10%+ benchmark; creative iteration triggered when below - A/B test cadence: Minimum 2 active creative tests per channel at all times - Brand consistency: Zero off-brand assets ship without review and approval - CSAT — internal stakeholders: 4.0+ rating from media, growth, and strategy teams QUALIFICATIONS Experience & Portfolio - 3–5 years of professional design experience, with a meaningful portion in an agency, professional services, or B2B marketing environment - A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results - Demonstrated experience designing for paid social platforms (LinkedIn, Meta, TikTok, YouTube) — you understand platform specs, attention constraints, and what makes something stop a scroll - At least 1–2 years of motion graphics and short-form video production experience — this is not a nice-to-have - Experience designing sales and pitch materials for a professional services or B2B context — you understand the difference between marketing to a growth team and marketing to a buying committee Tools — Required - Adobe Creative Suite — Illustrator, Photoshop, InDesign (expert level) - Adobe After Effects and Premiere Pro — proficient; you can produce and deliver without a separate editor - Figma — design systems, component libraries, collaborative handoff - Familiarity with A/B testing and CRO tools — Optimizely, Unbounce, Crazy Egg, or equivalent - Heavy reliance and comfortability with generative AI and a recommended tool-set day 1. Tools — Preferred - Project management tools — Asana, or similar; you will work within an existing PM workflow - Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently How You Work - You produce. This is an IC role with real output expectations — not a creative strategy or oversight position. Your deliverables ship weekly. - You connect design decisions to outcomes. You know why a layout converts, what visual hierarchy communicates to a busy executive, and how type choice signals brand maturity. - You read performance data and respond to it. CTR, watch time, scroll-stop rate — these are inputs, not afterthoughts. - You communicate proactively. You surface blockers before they become delays, give accurate timelines, and keep stakeholders informed without needing to be chased. - You take feedback well and revise without drama. In a multi-stakeholder environment with media, strategy, and growth teams all with opinions, this is non-negotiable. - You are comfortable in ambiguity. The design system you are joining does not fully exist yet. You treat that as a blank canvas, not a missing safety net. WHY THIS ROLE, WHY NOW Directive is at a real inflection point. We are evolving and the brand, the paid creative program, and the sales materials all need to catch up to that ambition simultaneously. This is not a maintenance role. The design system you will build largely does not exist yet. The video creative program you will produce is launching from scratch. The sales materials you will redesign are going in front of CMOs at serious enterprise companies. The work will be visible, consequential, and attributed. If you want to do work that matters at a company in motion — and you are ready to own it without a team underneath you — this is the place to do it. WHAT WE OFFER - 🏠 Compensation for this role includes a competitive base salary in the $75,000-80,000 USD range, commensurate with experience and geography. - 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle - Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents - Benefits to Support the Whole Person: - 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace - 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care - 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave - 💰 Financial - Traditional and Roth 401(k) with a 3% company match - 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time WORK ENVIRONMENT Directive is a remote-first company. This role operates 100% virtually from your home office. We collaborate through Zoom and Slack. You will need a reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software without interruption. We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK. Current, permanent work authorization in that country is required. Due to the nature of this role, you must be able to remain stationary for extended periods, operate design and video software on Mac or PC, and observe and interpret written and verbal communication consistently. Reasonable accommodations are available for qualified individuals with disabilities — contact recruiting@directiveconsulting.com. ADDITIONAL INFORMATION At Directive, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to recruiting@directiveconsulting.com. #LI-CV1

Are you a bold communications leader with a passion for B2B storytelling and a builder's mentality? Do you thrive at the intersection of PR, media, influencer strategy, and organic social and love to build and operate? Then you may be the Head of PR & Communications of our dreams. Directive is a leading marketing agency for B2B and SaaS companies. We've built a reputation as the go-to agency for enterprise brands that want to solve complex B2B advertising challenges. This is a rare opportunity to be the key leader of a growing practice area, defining how Directive’s clients are discoverable across PR, influencer, and organic social. We've experienced significant growth and have stayed true to our culture: the best idea wins. We're future-focused and are looking for the right communications leader — someone who's equal parts strategist, builder, and storyteller — to join us at this pivotal moment. The Role The Head of PR & Communications is a senior player-coach who brings deep subject matter expertise across PR, Influencer, and Organic Social and knows how to operationalize that expertise into a high-performing team and great client results. You'll work directly with mid-market and enterprise B2B accounts as executive sponsor and set the standard for quality, and develop your team and processes that allow the practice to grow. This role reports to the Managing Director, who is leading Directive's communications division. You'll be key leadership within that vision, responsible for executing at a high level, holding your team accountable, and ensuring clients get exceptional work every engagement. Key Responsibilities - Partner with the Managing Director to operate Directive's communications division across PR, Influencer, and Organic Social - Serve as a subject matter expert across all three practice areas. You set the standard of excellence and champion your team. - Manage the division P&L, including revenue targets, staffing models, utilization, and margin - Serve as the senior exec sponsor on communications accounts, delivering strategic counsel to C-suite and senior marketing stakeholders, as a point of escalation - Interface with the Head of Client Strategy to ensure service lines work seamlessly together. - Build, manage, and develop a team of communications professionals by hiring, onboarding, coaching, and holding them to a high bar - Create and enforce quality standards and delivery frameworks that produce consistently excellent client work - Develop integrated communications strategies for B2B clients across earned, shared, and owned channels - Cultivate and maintain strong media relationships across trade, business, and tech press - Lead B2B influencer strategy, identifying the right voices — from analysts to industry creators — to amplify client narratives - Oversee organic social strategy as an extension of communications, ensuring your team maintains brand voice consistency and audience engagement - Assist in driving new business development: act as a subject matter expert from operations on client proposals in partnership with the Managing Director and Growth team. - Identify and execute cross-sell opportunities in partnership with Directive's other service lines. - Establish KPIs and reporting frameworks that tie communications programs to real business outcomes - Contribute thought leadership internally and externally to establish Directive's communications practice in the market - Recruit, develop, and retain top communications talent What You Offer / Qualifications - 10+ years of experience in communications and PR - Experience in the B2B sector - Agency experience a must - Deep expertise across PR, media relations, influencer, and organic social — you can do the work, teach the work, and raise the bar on the work - Experience managing a P&L and owning the operational health of a team or practice - Strong media relationships and a track record of earning meaningful coverage in trade, business, and tech press for B2B clients - Proven ability to develop and execute B2B influencer programs, including analysts, industry thought leaders, and emerging creator channels (podcasts, Substacks, LinkedIn) - Experience developing organic social strategy as part of an integrated communications program - Demonstrated success managing and growing enterprise B2B client accounts - Track record of tying communications strategy to measurable business outcomes — brand awareness, share of voice, pipeline influence, and revenue - Excellent written and verbal communication skills, with the ability to translate complex B2B narratives into compelling stories - Familiarity with AI tools and how they're reshaping media targeting, content creation, and measurement - Willingness to travel to visit clients on an as-needed basis What Success Looks Like - You encompass our core values through every interaction; internally and externally - Meet and exceed department level KPIs such as topline revenue, gross margin, client goal attainment (North Start Metrics), client growth (NRR), and and Client Satisfaction scores. - Build client trust and relationships that create consistent renewals - Cross-sell services that align with client goals and objectives - Exceptional decision making, as it relates to strategic direction for accounts What We Offer: - Compensation for this role includes a competitive base salary - 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle - Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) - Benefits to Support the Whole Person: - 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace - 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care - 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave - 💰 Financial - Traditional and Roth 401(k) with a 3% company match - 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time - 🌴 Annual Company-wide Retreat Work Environment Requirements As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.