Diagonal

Role Description We’re looking for a Founding Account Executive to help build the foundation of our go-to-market motion. This is a true early-stage sales role. You won’t be handed a mature pipeline or a polished playbook — you’ll help create them. We’re looking for someone who enjoys the full sales process: - Sourcing prospects - Cold calling - Outbound outreach - Running demos - Closing deals You’ll work directly with the founders to shape how Diagonal grows, which includes: - Refining messaging - Identifying ideal customer profiles - Experimenting with outbound strategies - Helping turn early traction into a scalable sales engine Our customers are SMB businesses looking for software that adapts to how they operate instead of forcing them into rigid workflows. Your job is to help them understand what’s possible and guide them through that transformation. If you thrive in fast-moving environments, enjoy building momentum from scratch, and love the process of winning customers, you’ll thrive here. Responsibilities - Own the SMB sales cycle from outbound prospecting through close. - Source and qualify new opportunities through cold calling, email outreach, LinkedIn, referrals, and creative outbound strategies. - Run discovery calls and product demos tailored to each customer’s workflows and pain points. - Build and manage your own pipeline while maintaining strong CRM hygiene. - Work directly with founders to refine messaging, positioning, and outbound strategy. - Gather customer feedback and help shape both product direction and go-to-market strategy. - Experiment with outbound tactics, messaging, and sales processes to improve conversion rates. - Develop a deep understanding of Diagonal’s platform and communicate its value clearly to business owners and operators. Qualifications - 2+ years of experience in SMB sales, outbound sales, or account executive roles at a SaaS company. - Comfortable prospecting and cold calling consistently. - Strong discovery and demo skills — able to guide conversations naturally and uncover customer pain points. - Highly self-directed and organized in a remote environment. - Excellent written and verbal communication skills. - Competitive, driven, and excited by early-stage environments. - Ability to move quickly, adapt fast, and wear multiple hats. - Experience selling vertical SaaS, workflow software, or operational tools is a plus. - Startup experience is a plus, especially at an early-stage company. Benefits - Competitive salary + commission + equity - Fully remote team - Discretionary PTO - US Only: Top-tier Health Insurance (Medical, Vision, Dental) - Top-of-the-line computers/equipment - Paid parental leave

• Act as the subject-matter specialist for systems being implemented; • Plan system implementations at client sites; • Configure system parameters for client rollouts; • Configure and maintain scenarios in demonstration environments; • Prepare guides and keep the knowledge base updated in line with releases; • Develop instructional materials for presentations and technical demonstrations of the systems; • Train end users on the deployed system and provide technical support during implementation; • Conduct or attend system demonstration meetings with stakeholders; • Perform initial analysis of bugs or enhancement requests reported by users and forward tickets to the Support team; • Monitor and manage user request tickets opened during implementation;

• Trabalhar em equipe de desenvolvimento web, dominando frontend e backend; • Dominar tecnologias backend Nodejs de forma escalável e de alta performance; • Dominar tecnologias frontend como Sveltejs e Reactjs; • Realizar testes e depuração de código para garantir a qualidade e a estabilidade das aplicações; • Otimizar o desempenho das aplicações, identificando e resolvendo possíveis gargalos; • Manter-se atualizado(a) com as melhores práticas e tendências em desenvolvimento web e trazer para a equipe sugestões de melhorias; • Construir rotinas e relatórios de Banco de Dados com PostgreSQL; • Desenvolver funcionalidades dinâmicas de alta escalabilidade; • Desenvolver soluções (APIs e serviços) e integrar com APIs de terceiros; • Integração com desenvolvedor frontend para construção das Interfaces; • Extrair o máximo de velocidade de sistemas e rotinas implantadas; • Colaborar com o time de desenvolvimento para projetar e implementar soluções técnicas que atendam aos requisitos do projeto; • Analisar sistemas e propor soluções para problemas reais.