DESIGNLIBRO INC

Benefits: - 401(k) - 401(k) matching - Bonus based on performance - Paid time off Brand Manager Petlibro | Los Angeles, CA / Remote (West Coast Preferred) Summary As Brand Manager, you'll be the operational engine behind Petlibro's brand campaigns and partnerships - translating brand strategy into flawless execution across channels and ensuring every external partner delivers work that elevates our vision. Reporting to the Brand Director, you'll manage the day-to-day of integrated campaigns, own key partnership relationships, and ensure our brand shows up consistently and compellingly at every touchpoint. What You'll Do Campaign Management & Execution - Lead end-to-end project management for integrated brand campaigns across digital, social, PR, experiential, and retail channels - Coordinate cross-functional teams to ensure seamless execution and alignment with brand strategy - Develop and maintain campaign calendars, tracking deliverables and performance against KPIs - Monitor campaign results and provide actionable insights for optimization Partnership & Agency Management - Serve as primary day-to-day contact for agency partners, vendors, and external collaborators - Manage agency briefs, timelines, and deliverables - ensuring output aligns with brand standards - Identify, vet, and negotiate partnerships that expand brand reach and drive affinity - Track partnership performance and ROI, making recommendations on continuation or optimization Brand Stewardship & Cross-Functional Collaboration - Act as brand guardian across all touchpoints, ensuring consistency in messaging, visual identity, and tone - Partner with product marketing, creative, DTC, and performance teams to align campaigns with business objectives - Collaborate with Shenzhen-based colleagues across time zones to ensure brand campaigns align with product roadmap and technical capabilities - Support product launch planning and execution in collaboration with product marketing - Manage brand marketing budgets and vendor relationships, ensuring efficient resource allocation Who You Are - You have 6+ years of brand marketing experience, with strong preference for DTC brands - You've successfully managed integrated campaigns and can point to measurable results - You're an exceptional project manager who thrives in fast-paced, lean-team environments - You have agency management experience and strong communication skills - You're comfortable working across time zones and cultures, preferably with experience collaborating effectively on international teams - You're data-informed, aesthetically sharp, and love pets Requirements - Bachelor's degree, MBA preferred - 6+ years of brand marketing or integrated marketing experience - Proven track record managing multi-channel campaigns and agency partnerships - Proficiency with productivity and management tools - Remote position; West Coast candidates preferred for alignment with leadership team. Flexible work from home options available.

Benefits: - 401(k) - 401(k) matching - Bonus based on performance - Paid time off Brand Manager Petlibro | Los Angeles, CA / Remote (West Coast Preferred) Summary As Brand Manager, you'll be the operational engine behind Petlibro's brand campaigns and partnerships - translating brand strategy into flawless execution across channels and ensuring every external partner delivers work that elevates our vision. Reporting to the Brand Director, you'll manage the day-to-day of integrated campaigns, own key partnership relationships, and ensure our brand shows up consistently and compellingly at every touchpoint. What You'll Do Campaign Management & Execution - Lead end-to-end project management for integrated brand campaigns across digital, social, PR, experiential, and retail channels - Coordinate cross-functional teams to ensure seamless execution and alignment with brand strategy - Develop and maintain campaign calendars, tracking deliverables and performance against KPIs - Monitor campaign results and provide actionable insights for optimization Partnership & Agency Management - Serve as primary day-to-day contact for agency partners, vendors, and external collaborators - Manage agency briefs, timelines, and deliverables - ensuring output aligns with brand standards - Identify, vet, and negotiate partnerships that expand brand reach and drive affinity - Track partnership performance and ROI, making recommendations on continuation or optimization Brand Stewardship & Cross-Functional Collaboration - Act as brand guardian across all touchpoints, ensuring consistency in messaging, visual identity, and tone - Partner with product marketing, creative, DTC, and performance teams to align campaigns with business objectives - Collaborate with Shenzhen-based colleagues across time zones to ensure brand campaigns align with product roadmap and technical capabilities - Support product launch planning and execution in collaboration with product marketing - Manage brand marketing budgets and vendor relationships, ensuring efficient resource allocation Who You Are - You have 6+ years of brand marketing experience, with strong preference for DTC brands - You've successfully managed integrated campaigns and can point to measurable results - You're an exceptional project manager who thrives in fast-paced, lean-team environments - You have agency management experience and strong communication skills - You're comfortable working across time zones and cultures, preferably with experience collaborating effectively on international teams - You're data-informed, aesthetically sharp, and love pets Requirements - Bachelor's degree, MBA preferred - 6+ years of brand marketing or integrated marketing experience - Proven track record managing multi-channel campaigns and agency partnerships - Proficiency with productivity and management tools - Remote position; West Coast candidates preferred for alignment with leadership team. Flexible work from home options available.

Benefits: - 401(k) - 401(k) matching - Bonus based on performance - Paid time off Social Media Manager Petlibro | Los Angeles, CA / Remote (West Coast Preferred) Role Overview We are looking for a creative, data-driven Social Media Manager to own and execute Petlibro's day-to-day social media presence across all platforms. Reporting to the Brand Director, this role is the heartbeat of our social channels — responsible for bringing our brand to life through compelling content, meaningful community engagement, and sharp platform strategy. The ideal candidate blends creative instinct with analytical thinking, thrives in a fast-paced environment, and genuinely loves pets. Key Responsibilities Content Strategy & Calendar Management - Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments. - Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels. - Partner with the Brand Director to translate brand and campaign objectives into compelling social executions. - Identify real-time opportunities to insert Petlibro into trending conversations in authentic and on-brand ways. Content Production & Publishing - Oversee the creation and publishing of high-quality, engaging content — from campaign assets to always-on and lo-fi organic content. - Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team. - Maintain a consistent brand voice, visual identity, and tone of voice across all platforms. - Support community management's content scheduling/publishing responsibilities and further develop staff skills with regards to asset and media management. Team Management - Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth. - Set priorities and workflows for the Community Manager, ensuring community engagement efforts align with broader social and brand strategy. - Review and guide community responses for brand voice consistency, escalating high-profile moments or issues as needed. - Foster a collaborative, high-performance culture within the social team. Campaign Execution - Collaborate cross-functionally with brand, product, influencer, PR, and customer service teams to ensure cohesive social representation. - Partner with the influencer marketing team to integrate creator content seamlessly into the social calendar. Analytics & Reporting - Track, analyze, and report on key performance metrics across all social platforms on a weekly and monthly basis. - Utilize analytics tools (Dash Social preferred) to generate actionable insights and optimize content performance. - Bring data-backed recommendations to the Brand Director to continuously evolve and improve our social strategy. Trend & Platform Monitoring - Stay ahead of emerging platforms, algorithm updates, content formats, and social trends. - Proactively bring new ideas and trend-driven opportunities to the team with a clear POV on how they apply to Petlibro. Qualifications - 6+ years of experience in social media management, preferably at a consumer brand, DTC company, or lifestyle brand. - Proven track record of growing social channels and driving meaningful engagement across owned channels. - Hands-on content creation skills — comfortable filming, editing, and producing lo-fi video content independently. - Strong storytelling ability with a sharp, adaptable brand voice. - Experienced with social analytics tools. - Highly organized with the ability to manage multiple projects and deadlines in a fast-moving environment. - 1+ years of experience managing or mentoring direct reports; comfortable leading through influence and setting clear expectations. - Excellent cross-functional collaborator with strong communication skills. - Bachelor's degree in Marketing, Communications, or a related field. - Experience in the pet industry or consumer electronics is a plus. - Cross-culturally curious and excited to work with a global team. - Cat owners preferred — especially if you're willing to create original content with your pets. Flexible work from home options available.

Benefits: - 401(k) - 401(k) matching - Bonus based on performance - Paid time off Social Media Manager Petlibro | Los Angeles, CA / Remote (West Coast Preferred) Role Overview We are looking for a creative, data-driven Social Media Manager to own and execute Petlibro's day-to-day social media presence across all platforms. Reporting to the Brand Director, this role is the heartbeat of our social channels — responsible for bringing our brand to life through compelling content, meaningful community engagement, and sharp platform strategy. The ideal candidate blends creative instinct with analytical thinking, thrives in a fast-paced environment, and genuinely loves pets. Key Responsibilities Content Strategy & Calendar Management - Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments. - Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels. - Partner with the Brand Director to translate brand and campaign objectives into compelling social executions. - Identify real-time opportunities to insert Petlibro into trending conversations in authentic and on-brand ways. Content Production & Publishing - Oversee the creation and publishing of high-quality, engaging content — from campaign assets to always-on and lo-fi organic content. - Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team. - Maintain a consistent brand voice, visual identity, and tone of voice across all platforms. - Support community management's content scheduling/publishing responsibilities and further develop staff skills with regards to asset and media management. Team Management - Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth. - Set priorities and workflows for the Community Manager, ensuring community engagement efforts align with broader social and brand strategy. - Review and guide community responses for brand voice consistency, escalating high-profile moments or issues as needed. - Foster a collaborative, high-performance culture within the social team. Campaign Execution - Collaborate cross-functionally with brand, product, influencer, PR, and customer service teams to ensure cohesive social representation. - Partner with the influencer marketing team to integrate creator content seamlessly into the social calendar. Analytics & Reporting - Track, analyze, and report on key performance metrics across all social platforms on a weekly and monthly basis. - Utilize analytics tools (Dash Social preferred) to generate actionable insights and optimize content performance. - Bring data-backed recommendations to the Brand Director to continuously evolve and improve our social strategy. Trend & Platform Monitoring - Stay ahead of emerging platforms, algorithm updates, content formats, and social trends. - Proactively bring new ideas and trend-driven opportunities to the team with a clear POV on how they apply to Petlibro. Qualifications - 6+ years of experience in social media management, preferably at a consumer brand, DTC company, or lifestyle brand. - Proven track record of growing social channels and driving meaningful engagement across owned channels. - Hands-on content creation skills — comfortable filming, editing, and producing lo-fi video content independently. - Strong storytelling ability with a sharp, adaptable brand voice. - Experienced with social analytics tools. - Highly organized with the ability to manage multiple projects and deadlines in a fast-moving environment. - 1+ years of experience managing or mentoring direct reports; comfortable leading through influence and setting clear expectations. - Excellent cross-functional collaborator with strong communication skills. - Bachelor's degree in Marketing, Communications, or a related field. - Experience in the pet industry or consumer electronics is a plus. - Cross-culturally curious and excited to work with a global team. - Cat owners preferred — especially if you're willing to create original content with your pets. Flexible work from home options available.