Cynosure, LLC

Role Description The Consumer Brand Manager is responsible for driving consumer-facing brand strategy and post-sale marketing enablement across the North American energy-based aesthetic device portfolio. This role focuses on empowering provider customers with high-impact patient marketing programs, digital platform content, and brand storytelling that accelerate consumer awareness, patient acquisition, and treatment adoption. Working cross-functionally with Marketing, MarTech, Sales, Clinical, and Creative teams, the Consumer Brand Specialist translates brand strategy into scalable marketing programs that support providers in effectively promoting treatments to patients. This role oversees the development of patient-facing campaigns, marketing platform content, and customer enablement tools that help aesthetic practices successfully activate consumer demand in their local markets. This individual will have responsibilities across: - Consumer Brand Strategy & Activation - Customer Enablement & Post-Sale Marketing Support - Marketing Platforms & Digital Content Management - Patient-Facing Content Development - Demand Generation & Customer Engagement - Market Intelligence & Consumer Insights The Consumer Brand Manager plays a critical role in bridging the gap between brand strategy and real-world customer activation by ensuring providers have the tools, messaging, and marketing support needed to grow their practices while strengthening brand equity in the marketplace. This position is ideal for a strategic and digitally minded marketer who thrives at the intersection of brand building, customer enablement, and performance-driven consumer marketing. Qualifications - Bachelor’s degree required - 4–7 years of experience in consumer marketing, brand management, digital marketing, or patient marketing within healthcare, aesthetics, or medical device industries. - Experience developing consumer-facing campaigns and marketing enablement programs. - Strong understanding of digital marketing platforms, content strategy, and performance marketing. - Proven ability to translate brand strategy into scalable marketing tools and programs. - Strong storytelling, copywriting, and content development skills. - Highly collaborative with the ability to work cross-functionally across commercial, creative, and digital teams. - Strong analytical mindset with experience interpreting campaign performance and consumer insights. Requirements - Execute consumer brand marketing initiatives to drive patient awareness, education, and treatment consideration - Translate brand strategy into scalable, patient-facing marketing programs for provider activation - Develop and manage integrated consumer campaigns aligned with product positioning and commercial priorities - Ensure brand consistency across all patient-facing content and provider marketing materials - Create and deliver turnkey marketing programs, toolkits, and assets to support providers post-sale - Partner with Sales and Customer Success to equip customers with effective patient engagement tools and best practices - Gather and incorporate customer feedback to improve marketing programs and support materials - Oversee development and optimization of consumer-facing content within the AMPS marketing platform - Manage patient marketing assets across digital channels including website, email, social, and landing pages - Ensure content remains current, compliant, and aligned with campaign strategies - Collaborate with Digital and MarTech teams to optimize platform performance and usability - Develop compelling patient education and treatment awareness content across multiple channels - Build messaging frameworks that highlight treatment benefits, outcomes, and differentiation - Optimize content for engagement, conversion, and patient confidence - Support multi-channel demand generation campaigns to drive patient inquiries and treatment adoption - Leverage audience insights and segmentation to improve targeting and campaign effectiveness - Track and analyze performance metrics including engagement, lead generation, and asset utilization - Identify opportunities to optimize content, messaging, and marketing programs based on data and feedback - Monitor industry trends, competitive activity, and consumer behavior in the aesthetics market - Translate insights into actionable improvements across marketing strategy and execution - Manage timelines, workflows, and approvals to ensure timely delivery of marketing initiatives Company Description Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods. We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics. We are the leader in science-based technology which elevates the standard of care for consumers. We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics. We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries. We put our people first and believe personal development drives business development. We love our customers and strive to give them the leading-edge technology, service, marketing support, and clinical education to improve their patient’s outcomes and to improve their livelihoods. At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together. As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health. Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful. Learn more about us by following our LinkedIn and Instagram sites and please visit us at www.Cynosure.com .

Role Description The Sr. Manager, Commercial Systems & Strategy is a high-impact, enterprise-facing role embedded within the commercial organization to drive scalable infrastructure, systems optimization, and data-driven decision making. This individual operates at the intersection of business strategy, systems, and data, translating commercial needs into streamlined processes, intelligent automation, and actionable insights that enable growth while proactively identifying opportunities through data to support pipeline development and lead generation. Working closely with Sales, Service, Finance, and Operations, this role focuses on improving the efficiency, consistency, and scalability of the commercial lifecycle. The Analyst will play a critical role in shaping the future-state commercial ecosystem, anchored in Salesforce and connected enterprise systems, ensuring the organization is equipped to grow without increasing complexity. Essential Duties and Responsibilities - Commercial Systems Ownership and Optimization - Serve as the business owner for Salesforce and the broader commercial tech stack, ensuring alignment with enterprise priorities. - Work with IS business partners to translate business needs into scalable system solutions that improve efficiency and support growth. - Identify inefficiencies across the commercial lifecycle and design streamlined, system-driven solutions. - Evaluate and prioritize enhancements based on business impact, scalability, and long-term value. - Partner cross-functionally with sales and marketing teams to design and execute strategic prospecting projects — from market segmentation analyses to opportunity scoring models — that systematically expand the top of the sales funnel. - Drive proactive lead generation initiatives by leveraging data analysis and market insights to identify and prioritize high-potential sales opportunities, enabling the commercial team to target prospects with greater precision and speed. - Enterprise Process Design and Transformation - Map current-state processes across Sales, Service, Finance, and Operations and define scalable future-state models. - Translate business challenges into structured requirements, process flows, and system enhancements. - Drive cross-functional alignment on standardized processes that support consistency and growth. - Partner with IT and external vendors to execute system enhancements and integrations. - Data Strategy, Analytics and Insights - Develop and maintain enterprise-level dashboards and reporting to support decision-making and performance visibility. - Analyze pipeline health, revenue trends, operational performance, and system utilization. - Proactively identify opportunities through data to support targeted outreach, pipeline expansion, and lead generation initiatives. - Identify risks, gaps, and opportunities across the commercial funnel and recommend actionable solutions. - Ensure consistency, accuracy, and governance of commercial data across systems. - Develop and maintain data-driven pipelines and reporting frameworks that surface actionable intelligence on prospective clients, helping sales teams focus efforts on accounts most likely to convert and accelerate revenue growth. - Program Execution and Continuous Improvement - Lead end-to-end delivery of commercial system initiatives from discovery through deployment. - Own project timelines, stakeholder alignment, and execution accountability. - Drive adoption strategies to ensure implemented solutions deliver measurable business outcomes. - Establish frameworks for prioritization, enhancements, and continuous system evolution. - Establish process and system training process and resources for Sales business users. Qualifications - Bachelor’s degree required - Master’s degree preferred - Specific Area of Study: Business, Information Systems, Operations or a related field - 10+ years relevant experience - Specific Related Experience: Business Systems, Sales Operations, Commercial Strategy or related roles - Demonstrated experience operating in cross-functional, enterprise environments - Experience leading system or process transformation initiatives from concept through execution - Familiarity with Salesforce CRM sufficient to evaluate capabilities, set direction, and hold vendors and internal teams accountable — system configuration experience not required. - Experience translating business requirements into process improvements - Proven ability to partner across Sales, Finance, Operations and IT to drive alignment and execution Skills - Strong systems thinking with the ability to connect strategy, process and technology - Advanced analytical capabilities with experience in dashboards, reporting and data modeling - Ability to operate independently in ambiguous environments and define structure where none exists - Strong stakeholder management and communication skills, with the ability to influence at all levels - Project management discipline with ownership of timelines, deliverables and outcomes - Experience with automation, AI-driven workflows or process optimization preferred - Familiarity with commercial lifecycle processes including pipeline management, quote-to-cash and post-sales operations Physical Demands - Sit; use hands to finger, handle or feel objects, tools, or controls. - Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl. - Lifting/pushing/pulling and carrying products weighing up to 45 pounds - Up to 25% travel Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran.

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods. - We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics. - We are the leader in science-based technology which elevates the standard of care for consumers. - We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics. - We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries. - We put our people first and believe personal development drives business development. - We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods. At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together. As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health. Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful. Learn more about us by following our LinkedIn and Instagram sites and please visit us at www.Cynosure.com. Job Summary Charged with spearheading the development and execution of innovative talent acquisition strategies and processes. This professional will drive the entire recruitment life cycle for the North America Commercial organization. With expert knowledge of recruiting technologies, they will optimize the candidate sourcing, screening and selection processes to secure top talent. This is a high-volume talent acquisition environment in a dynamic, high-performing organization. Essential Duties and Responsibilities The incumbent may be asked to perform other function-related activities in addition to the below-mentioned responsibilities as reasonably required by business needs. - Manage full life cycle recruitment across North American Commercial with a sense of urgency. - Perform behavioral based and performance-based interviews and provide guidance to hiring managers around these techniques. - Manage strategic relationships within the company ensuring alignment between business strategy and talent strategy. Partner with hiring managers and stakeholders to identify hiring needs and effective sourcing strategies, which may include partnering with HR Business Partners on performance of existing staff to assist business leaders in forecasting future staffing needs. - Develop and manage a robust program to build and maintain a strong pipeline of high-quality candidates across various functional areas. This may include passive pipelining in strategic regions. - Ensure application of our best practices for interviewing and structured hiring process that provides and assures a positive candidate experience. Effectively manage expectations and SLAs with team members and hiring managers. Train new hiring managers in the process as needed. - Informally advise HR Business partners and business stakeholders on compensation market trends as part of the screening process to assist with leading indicators of market competitiveness. - Maintain robust candidate management visibility with transparency for sales leaders, utilizing Dayforce Recruitment and additional technologies, including monitoring and XX on North America Commercial headcount. - Partner & collaborate with external recruiting partners. This includes managing relationships with external recruiting vendors and managing candidate pipelines from agencies to ensure process alignment and mitigate the risk of duplicate or previously submitted candidates. Ensure process alignment between partners, sales leaders and the TA function. - Commitment to a positive candidate experience from application to disqualification or hire. - Partner with HR operations to support onboarding that ensures seamless integration. Extend offers/agreements verbally and follow up on all paperwork including contract, background checks.  - Track key recruiting KPI’s including time to fill and source to hire.  - Spearhead process improvement initiatives that result in increased efficiency and cost savings. - Support HR Business Partners with ad hoc projects. - Establishing and maintaining strong internal and external communications, keeping all parties informed of progress, throughout the engagement.  - Use social media platforms to consistently brand and promote Cynosure Lutronic’s People First Culture. - Embody and live our company Values. Qualifications Education - Bachelor’s degree preferred - Education and experience combination: Bachelor’s degree is equivalent to three (3) years of experience Experience - 5 to 8 years relevant experience Skills - Must have experience recruiting for field sales positions. - Must be flexible, proactive, and able to easily shift priorities while maintaining and producing quality work in a fast-paced, high-volume environment. - Demonstrate strong organizational skills with a commitment to follow up consistently with candidates in a timely manner. - Ability to multitask and prioritize while maintaining a customer focused mindset and positive attitude. - Familiarity with LinkedIn Recruiter - Strong interpersonal skills and relationship-building abilities - Excellent written and verbal communication skills - Knowledge of recruiting database systems. Bonus points for those experienced with Ceridian Dayforce and SAP. - Strong proficiency with Microsoft Office products, including Word, Outlook, Excel and PowerPoint - The ideal candidate will have both agency recruiting experience and in-house talent acquisition experience. Physical Demands The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. - ☒ Sit; use hands to finger, handle or feel objects, tools, or controls. Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods. - We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics. - We are the leader in science-based technology which elevates the standard of care for consumers. - We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics. - We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries. - We put our people first and believe personal development drives business development. - We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods. At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together. As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health. Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful. Learn more about us by following our LinkedIn and Instagram sites and please visit us at www.Cynosure.com. Job Summary The North American Payroll Specialist is responsible for the accurate, compliant, and timely execution of U.S. and Canadian payrolls. This role requires deep hands-on experience with payroll taxation, statutory and voluntary deductions, retirement plan funding, and audit support. The ideal candidate is a seasoned payroll professional who can operate independently with minimal ramp-up and serve as a trusted subject-matter resource across Payroll, HR, Benefits, and Finance. Essential Duties and Responsibilities Payroll Processing & Statutory Compliance - Process end-to-end payroll for U.S. and Canadian employees across multiple states and provinces - Apply and maintain compliance with federal, state, provincial, and local payroll tax regulations each pay period - Administer and validate statutory and voluntary payroll deductions, including taxes, benefits, garnishments, and retirement contributions - Monitor regulatory changes and ensure payroll practices remain compliant Retirement Plans & Benefits Payroll - Reconcile, validate, and fund 401(k) and other retirement plan contributions accurately and on schedule - Partner with benefits vendors, recordkeepers, and internal teams to research and resolve payroll-related discrepancies - Support retirement plan audits, reporting, and year-end reconciliation activities Audits, Tax Filings & Year-End - Prepare payroll data and supporting documentation for internal, external, and government audits - Assist the Sr. Global Payroll Manager in responding to audit inquiries related to payroll taxes, earnings, and deductions - Support year-end processes, including W-2 and T4 preparation, balancing, and reconciliation Payroll Accounting & Controls - Validate payroll results against funding requirements and downstream reporting - Ensure payroll outputs align with established controls and reconciliation standards - Partner with Finance and Payroll leadership to research and resolve variances or discrepancies Collaboration & Process Improvement - Serve as a payroll subject-matter expert for HR, Benefits, and Finance partners - Identify and implement improvements to payroll processes, controls, and documentation - Support payroll system enhancements, vendor coordination, and process changes as needed Qualifications Education Education and experience combination: ☒ Bachelor’s degree is equivalent to three (3) years of experience Specific Area of Study: - FPC, CPP, or PCP certification Experience ☒ 2 to 5 years relevant experience Specific Related Experience: Skills - 3+ years of hands-on payroll experience supporting U.S. payrolls; Canadian payroll experience required - Strong working knowledge of U.S. and Canadian payroll taxation and statutory requirements - Experience supporting payroll-related audits and year-end activities - Ability to work independently in a deadline-driven environment with a high level of accuracy and attention to detail - Multi-state U.S. and multi-province Canadian payroll experience - Experience in a multi-entity and/or high-growth organization - Familiarity with Dayforce, ADP, Workday, UKG, or similar payroll systems Physical Demands The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. - ☒ Sit; use hands to finger, handle or feel objects, tools, or controls. Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran