Cynomi

• Support the Director of Growth in planning and executing integrated campaigns that create new business and expansion opportunities. • Own end-to-end campaign orchestration across email, social media, partner portals, webinars, and third-party media— ensuring cohesive messaging, precise execution, and strong performance across channels. • Design and run structured testing and experimentation (e.g., messaging, channels, offers, targeting) to continuously improve conversion rates and pipeline impact. • Own and maintain Cynomi’s marketing communications calendar across channels. • Manage 3rd-party placements (ex: Dark Reading, CRN, CISO Series, peer groups, MSP publications) to elevate brand awareness and drive conversion. • Work cross-functionally with Content, Sales, Partner Account Management, and our Chief Evangelist to bring campaigns and assets to market. • Track and report performance metrics across campaigns, webinars, email, and opportunity influence. • Design and operate AI-powered campaign systems that automate content generation, distribution, and optimization—continuously improving performance through data-driven feedback loops. • Build and iterate on scalable, AI-driven (agentic) workflows using the existing marketing tech stack (e.g., HubSpot, automation tools, AI copilots) to increase team productivity and campaign velocity. • Continuously optimize campaign execution and internal processes through automation, tooling, and rapid experimentation. • Identify opportunities to replace manual execution with AI-driven workflows, increasing output, speed, and impact without increasing resources.

• Own the full technical journey of our US MSP/MSSP partners • Drive decision clarity, design and execute high-impact Proof of Value processes • Help partners reach time-to-first-value quickly • Run structured discovery that connects customer workflows and pain points to clear business outcomes • Design and execute Proof of Value (POV) engagements with defined success criteria and POV plans • Deliver use-case-driven demos that support decision-making • Handle technical objections and clearly articulate competitive differentiation • Lead onboarding and technical adoption for an assigned cohort of partners • Run hands-on workshops, participate in partner events, and enable technical teams • Capture high-signal product feedback from the field and communicate it effectively to internal teams