Crane Authentication (NXT)

• Identify, engage, and secure new business opportunities within target markets and customer segments. • Build and manage a robust sales funnel through proactive prospecting, networking, and strategic outreach. • Lead complex sales cycles from initial engagement through contract close, including pricing and commercial negotiations. • Achieve or exceed assigned growth targets and contribute directly to overall revenue performance. • Drive penetration into large, multi-national organizations with tailored solutions and value propositions. • Lead sales efforts for designated products or solutions within the portfolio, as assigned. • Work with internal teams to support go-to-market efforts and successful execution of product sales initiatives. • Maintain a limited portfolio of existing customer accounts to ensure satisfaction and retention. • Identify opportunities to expand relationships through cross-sell and upsell activities. • Maintain regular contact with key customers while keeping focus on new business growth. • Work closely with Marketing, Product, Finance, and Operations to support sales activity and customer needs. • Maintain accurate pipeline management, forecasting, and CRM discipline (Salesforce). • Represent the company at customer meetings, industry events, and trade shows as needed.

• Provide commercial guidance to colleagues across the business, helping teams understand commercial and business risk considerations in day‑to‑day decision‑making. • Support the development of commercial inputs for bids and proposals, ensuring timely stakeholder engagement, alignment with business strategy, and a focus on competitive advantage and profitability. • Assist in drafting and negotiating customer contracts for assigned opportunities, working closely with Commercial Managers/Senior Commercial Managers to ensure terms are commercially sound and compliant with internal policies. • Support delivery of effective contract handovers and baseline reviews, and contribute to regular management reporting on commercial activities in line with business requirements. • Provide post‑contract commercial support on allocated accounts, including maintaining change‑control processes, ensuring accurate contract audit trails, and supporting the resolution of commercial issues or disputes. • Collaborate with Commercial colleagues to deliver commercial awareness training, helping to build capability and understanding across the organisation. • Contribute to the continuous improvement of commercial practices, supporting efforts to streamline processes, standardise contract approaches, and strengthen governance across the business. • Develop and maintain productive relationships with customer stakeholders, particularly within government organisations and the ID market.

• Create, implement and drive pricing architecture, strategies, frameworks, models and metrics • Identify and leverage AI and digital tools to enhance pricing transformation and data quality • Lead development of market based pricing intelligence • Establish and lead cross functional pricing council to ensure alignment and governance • Ensure pricing compliance across regions and product lines • Monitor and report on competitor and market trends • Deliver key metrics and margin performance expectations for business growth • Conduct deep financial analysis on sales opportunities • Translate market insights into actionable pricing recommendations for leadership • Partner with teams to develop and embed pricing strategy, improve processes • Build and present high-quality reporting and insights on cost models and pricing positioning • Lead financial and economic analysis for complex solution pricing • Educate cross functional teams on pricing principles, value based pricing and commercial decision making.