Comrade Digital Marketing

Role Description We are a digital marketing agency that practices what it preaches. We run two distinct brands—one serving the legal industry and one operating as a full-service digital agency—and both need a marketing leader who can turn strategy into a steady, scalable flow of qualified leads. This isn't a set the vision and delegate role. We need someone who combines strategic thinking with operational rigor—a hands-on director who will dig into the numbers, hold vendors and internal specialists accountable, optimize what's working, sunset what isn't, and build new channels that deliver measurable results. You'll own the full marketing engine across both brands and be directly responsible for pipeline growth. If you're the kind of leader who thinks in systems, communicates with clarity, and measures everything against cost-per-lead—we want to talk. What You'll Own - Lead Generation Strategy & Execution: Architect and manage the full lead generation engine for both company brands. You'll be responsible for driving predictable, high-quality lead volume across paid, organic, and partnership channels—and for knowing exactly what each lead costs. - Marketing & Sales Alignment: Work hand-in-hand with the sales team to ensure marketing efforts are producing leads that convert, not just leads that look good on a dashboard. Tighten feedback loops, refine targeting, and align campaigns with revenue goals. - Budget Stewardship: Own the marketing budget across both brands. Allocate spend based on performance data, negotiate vendor contracts, and ensure every dollar is working toward a defined return. - Team Leadership & Talent Development: Lead, mentor, and grow a team of internal marketing specialists. Set clear expectations, run structured check-ins, and build a culture of accountability and continuous improvement. You'll also manage external vendor relationships to ensure quality and delivery. - Performance Reporting & Optimization: Build and maintain clear reporting frameworks that track lead volume, cost-per-lead, channel performance, and campaign ROI. Use data to make decisions, present results to leadership, and continuously refine the marketing playbook. - New Channel Development: Identify, test, and scale new marketing initiatives that expand reach and reduce acquisition costs. Stay ahead of industry trends and bring fresh ideas to the table—backed by a clear business case. What Success Looks Like In your first 6–12 months, here's what a strong performance trajectory looks like: - Both brands have a unified, centralized marketing operation with clear ownership and reporting for every active channel. - Cost-per-lead targets are established for each channel and performance is tracking at or near those benchmarks. - Lead volume is trending upward month-over-month with a clear, documented path to continued growth. - The internal team is operating with structure—defined roles, regular performance reviews, and a culture of accountability. - Vendor relationships are optimized, with underperforming partnerships restructured or replaced. - Leadership has full visibility into marketing performance through consistent, data-driven reporting. Qualifications - You bring senior-level marketing expertise with a proven record of scaling lead generation in a measurable, systematic way. - You've led brand marketing for a marketing agency or professional services firm—you understand the unique challenge of marketing a company that markets for others. - You manage through systems, not gut instinct—SOPs, dashboards, cadences, and frameworks are your natural operating tools. - You are a strong leader who builds trust through clarity, consistency, and follow-through—your team always knows where they stand. - You take extreme ownership of outcomes: when something isn't working, you diagnose it, fix it, and communicate transparently. Ideal Traits - You're approachable and collaborative, but you don't shy away from difficult conversations or hard decisions. - You're adaptable—comfortable adjusting priorities as the business evolves without losing strategic focus. - You communicate with precision: your updates, reports, and recommendations are clear, concise, and actionable. Compensation & Benefits - Base salary: $70,000/year - Performance bonus: Structured bonus tied to marketing KPIs and growth milestones (details finalized during the offer stage). - Remote-first: Work from wherever you're most productive—no office required. - Unlimited PTO: We trust you to manage your time and deliver results. - Growth opportunity: Direct partnership with executive leadership and the chance to shape the marketing function from the ground up. Tools & Platforms - HubSpot (marketing automation & reporting) - Google Workspace - Additional Martech tools based on channel strategy Ready to own the growth engine? If you lead with clarity, measure what matters, and take full ownership of outcomes—apply now.

Role Description Comrade Digital Marketing Agency partners with law firms, home-service companies, and technology brands to build their online authority. We're looking for a sharp, self-directed Digital PR & Outreach Specialist who knows how to turn a well-crafted pitch into a high-value placement on a site editors actually respect. This isn't mass email outreach. You'll research the right publications, tailor every angle to the journalist's beat, and land contextual backlinks and brand mentions that move the needle for our clients. If you've built real relationships with editors and can point to bylines on authoritative outlets, we want to hear from you. What You'll Do - Research & targeting: - Scout and vet publications, podcasts, and niche blogs that align with each client's vertical. - Assemble focused contact lists using prospecting platforms (MuckRack, Hunter.io, Prowley, OnePitch, or equivalents). - Segment contacts by outlet type — news desks, trade publications, industry influencers, podcasters. - Pitching & relationship building: - Develop unique story angles rooted in client data, case studies, or expert commentary. - Write tailored outreach emails that speak to each journalist's coverage area and publication voice. - Run multi-touch follow-up sequences that stay helpful without crossing into spam territory. - Negotiate placement formats: contributed articles, expert quotes, case-study features, resource-page inclusions, and more. - Placements & performance: - Land in-content, do-follow backlinks on sites that meet our quality bar. - Secure branded mentions with proper attribution for clients and the agency. - Track outreach volume, reply rates, and placement wins; report results clearly. Our Quality Bar for Placements - Monthly traffic: 5,000+ verified visits (SimilarWeb or equivalent). - Domain authority: DR 50+ for mainstream outlets; DR 40+ is acceptable for tightly focused, editorially sound niche sites. - Spam score: no higher than 10–15% (Moz or comparable metric). - Editorial standards: active readership, a consistent publishing cadence, and genuine editorial oversight. - Geography: US-focused or global English-language outlets with meaningful US readership. Where We Want to Show Up - Think Search Engine Journal, Moz, HubSpot, Content Marketing Institute, and MarTech for the marketing/SEO vertical. - Forbes, Entrepreneur, Inc., and Fast Company for broader business coverage. - Plus authoritative corporate blogs (Google Marketing Platform, Ahrefs, SEMrush, Salesforce) and niche partner platforms. Qualifications - At least two years of hands-on experience in digital PR, journalist outreach, or SEO-driven link acquisition. - A portfolio of placements on high-authority sites (DR 50+) that you personally pitched and closed. - Working fluency with the standard toolkit: Ahrefs, SEMrush, BuzzStream or Pitchbox, Hunter.io, MuckRack, or comparable platforms. - A solid grasp of what separates a valuable backlink from a worthless one — anchor text strategy, link relevance, and quality signals. - Excellent written English and the ability to write pitches that feel personal, not automated. - Comfort working with US-centric publications and time zones, even if you're based elsewhere. - A self-starter mindset — you manage your own pipeline, hit deadlines, and flag issues before they become problems. Bonus Points - Prior work in the legal, home-services, or digital marketing/SaaS verticals. - Established relationships with editors or journalists in our target niches. - A background that blends content marketing with traditional public relations. - Familiarity with expert-sourcing channels like HARO, Qwoted, or Featured. How to Apply Send us three things: - Your resume or a portfolio that highlights relevant outreach and PR wins. - Two to three examples of placements you've secured — include the publication name, its domain rating, and the type of coverage. - A short overview of how you approach an outreach campaign from start to finish, including the tools you rely on. Great pitches open doors. Show us yours.

Role Description Comrade Digital Marketing Agency is searching for a results-driven YouTube Growth Specialist to supercharge our channel's performance. Our audience is made up of law firm owners and key decision-makers — a high-value niche where the right content strategy can generate meaningful business impact. Today, the channel isn't pulling its weight: engagement is low, attribution is murky, and return on effort is hard to prove. We need someone who can change that. You'll take the reins on everything from overarching channel strategy to thumbnail psychology, turning an underperforming presence into a measurable growth engine within your first year. What You'll Own - Channel Strategy: Build and refine a holistic growth playbook covering topic selection, content formats, publishing cadence, and audience positioning. - Search & Discovery Optimization: Apply platform-specific SEO techniques to boost rankings, impressions, and suggested-video placement. - Thumbnail & Title Craft: Design click-worthy packaging that lifts CTR without resorting to clickbait; test, iterate, and document what works. - Community & Engagement: Cultivate an active subscriber base through comments, community posts, and audience interaction tactics that deepen loyalty. - Performance Analytics: Monitor retention curves, traffic sources, and conversion paths; translate raw data into actionable recommendations. - Repurposing & Distribution: Extend the reach of every video by adapting content for Shorts, social clips, newsletters, and other channels. - Lead Attribution: Close the gap between views and business results by building trackable funnels from YouTube to qualified leads. - Cross-Team Collaboration: Partner closely with the content and creative teams to ensure every video aligns with brand voice and strategic priorities. Qualifications - Demonstrated success scaling a YouTube channel — particularly in a B2B or professional-services niche — with concrete metrics to show for it. - In-depth working knowledge of the platform's recommendation engine, including how CTR, average view duration, and session time influence reach. - Proven ability to research, plan, and optimize video content for search and discovery on YouTube. - A data-first mindset: comfortable pulling insights from YouTube Studio, identifying patterns, and adjusting strategy accordingly. - Understanding of how video content fits into a broader marketing funnel — from awareness through to lead capture. Requirements - Experience adapting long-form YouTube content into multi-platform assets (LinkedIn, Instagram Reels, TikTok, email). - Familiarity with the legal industry or other regulated professional-services verticals. Who Thrives Here - Relentlessly analytical — you A/B test thumbnails for fun and geek out over retention graphs. - Genuinely curious about how the platform evolves and quick to adapt when the algorithm shifts. - Growth-obsessed — always running small experiments to push reach a little further. - High ownership — you treat channel metrics like your own scoreboard, not someone else's problem. - Creative instincts grounded in data — you know what makes someone stop scrolling and hit play. Benefits - Fully remote engagement with a flexible, autonomous working style. - Direct influence on a channel targeting high-value decision-makers — your work will be visible and impactful. - Collaborative agency culture that values experimentation, ownership, and clear results. - Opportunity to shape the YouTube function from the ground up inside an established digital marketing agency. Company Description Comrade is a full-service digital agency headquartered in Chicago's Loop, known for helping businesses sharpen their brand and accelerate measurable growth. From custom web design to multi-channel marketing campaigns, our diverse, globally distributed team is united by one thing: delivering results that actually move the needle. Our team values: - Professional growth - Respectful and flexible leadership - Meaningful, dynamic work - Strong collaboration - High standards without unnecessary bureaucracy Because our team is lean and highly capable, every person here has the opportunity to make a visible impact.

Role Description Comrade Digital Marketing Agency is looking for a mid-senior Account Manager to join our Client Success team. This isn't a task-management role — it's a seat at the table where you'll shape strategy, steer client relationships, and drive tangible business outcomes. You'll take full ownership of a diverse portfolio of agency clients, guiding them through everything from campaign planning and performance reviews to website launches and long-range growth initiatives. If you thrive when balancing big-picture thinking with day-to-day execution, this is the kind of challenge built for you. What You'll Do - Take the lead on a book of 15–20+ client accounts, serving as their primary strategic contact and the person ultimately accountable for outcomes. - Facilitate quarterly business reviews and performance discussions, delivering data-backed insights and forward-looking recommendations. - Orchestrate cross-functional delivery across SEO, paid media, content, creative, and web development teams to keep initiatives on track and on-brand. - Guide website and creative projects from discovery through launch — including scope definition, timeline management, and stakeholder alignment. - Spot early warning signs, address risks before they escalate, and champion proactive communication to maintain client confidence. - Uncover organic growth opportunities within existing accounts and build the business case for expanded engagements. - Set clear expectations, manage scope thoughtfully, and ensure production teams have the direction they need to deliver exceptional work. Qualifications - At least 4 years in account management or client success within a digital marketing agency environment. - Demonstrated ability to juggle 15–20+ simultaneous client relationships without sacrificing quality or responsiveness. - A track record of running executive-level strategy sessions, business reviews, and retention-focused planning. - Solid fluency in core digital channels — SEO, paid search, content marketing, and web analytics — enough to lead informed conversations (hands-on execution not required). - Polished communication and presentation skills with the confidence to advise, challenge, and guide senior stakeholders. Bonus Points - Hands-on involvement in website redesigns, platform migrations, or creative project coordination. - A history of expanding account revenue through thoughtful upselling or broadening scope. - Comfort working asynchronously with distributed, international teams. - Familiarity with tools like ClickUp, GA4, Google Search Console, Google Ads, SEMrush, Ahrefs, or similar platforms. Benefits - Work from anywhere — fully remote with a collaborative, high-trust culture. - Competitive base salary plus a performance-driven commission structure. - Comprehensive benefits including health insurance, 401(k), and generous PTO. - Direct exposure to executive-level client conversations and real strategic impact. - A tight-knit agency team that values initiative, clear thinking, and professional growth.

Role Description Legal PPC is a different game. The stakes are high, the keywords are expensive, and the difference between a qualified case lead and a wasted click can mean thousands of dollars. We're a digital marketing agency that works exclusively with law firms across the United States, and we're looking for a senior paid search specialist who already knows this landscape inside and out. Today, our PPC work is spread across several team members. We're hiring this role to bring focused, senior-level expertise into the center of our paid media operation—someone who can consolidate strategy, raise the performance bar across every account, and take direct ownership of the campaigns that drive our clients' caseloads. This isn't about managing ads in bulk. It's about treating every dollar of ad spend as an investment with a measurable return. If you've spent years refining your craft in legal PPC, understand the economics of case acquisition, and want a role where your expertise directly shapes client outcomes—keep reading. This is a remote position open to candidates across the U.S. and Canada. What You'll Do - Run high-stakes legal campaigns end to end — Plan, build, launch, and manage paid search campaigns for law firm clients across practice areas. You'll own performance from keyword strategy through to qualified lead delivery. - Master Google Ads and Local Services Ads — These are your primary platforms. You'll manage campaigns across both, optimizing for the nuances of legal search behavior, geographic targeting, and lead qualification at every stage. - Develop strategies rooted in legal economics — Build campaign architectures that reflect how law firms actually value cases—factoring in practice area profitability, case value, and competitive dynamics to make every budget work harder. - Sharpen targeting and keyword strategy — Conduct thorough keyword research and audience analysis tailored to legal services demand in specific markets. You'll know which terms attract real prospects versus which ones drain budgets. - Optimize relentlessly for quality, not vanity metrics — Continuously refine campaigns with a focus on lead quality, conversion rates, and cost efficiency. You'll dig into the data daily, identifying what's working and eliminating what isn't. - Turn data into action — Analyze performance across accounts, surface patterns and opportunities, and execute scaling strategies that grow results without inflating costs. - Report with clarity and insight — Produce performance reports that go beyond dashboards—communicate the story behind the numbers to internal teams, account managers, and clients in a way that builds trust and informs decisions. - Elevate the team around you — Provide strategic guidance, mentorship, and quality oversight to fellow PPC specialists. Help standardize best practices and raise the overall caliber of paid media work across the department. What Success Looks Like - Client campaigns are consistently producing qualified legal leads at or below target cost-per-lead benchmarks. - Conversion rates and lead quality metrics are trending upward across the portfolio of managed accounts. - Campaign ROI is meeting or exceeding the agency's established performance standards for paid search services. - Lead output aligns with case value and client intake capacity—not just volume for volume's sake. - Junior specialists are benefiting from structured guidance, with visible improvements in campaign consistency and execution quality. - PPC processes and standards are better documented, more repeatable, and applied uniformly across accounts. Qualifications - Essential experience (5+ years): You've spent significant time managing paid search campaigns specifically for U.S.-based law firms—this is non-negotiable. - You have deep, hands-on proficiency with Google Ads and Google Local Services Ads in legal verticals. - You understand the economics of legal lead generation—case values, intake rates, practice area profitability—and you build campaigns around those realities. - You have a demonstrated history of generating qualified legal leads at competitive cost-per-lead levels. - You're experienced managing meaningful ad budgets—typically in the range of $3,000 to $30,000+ per client per month. - You're sharp with data: comfortable building analyses, spotting inefficiencies, and making optimization decisions grounded in performance metrics. - You've worked in an agency setting and know how to manage multiple accounts simultaneously without letting quality slip. Bonus Qualifications - Experience running campaigns on Microsoft Ads, Meta Ads, LinkedIn Ads, or Yelp Ads. - Background managing paid media for home services or other local service businesses. - Familiarity working alongside SEO and content marketing teams to align paid and organic strategies. - Hands-on experience with call tracking platforms and lead attribution systems. - Prior experience coaching or mentoring junior paid media professionals. Compensation & Benefits - Monthly compensation: $5,000–$9,000/month based on your depth of experience, expertise, and proven campaign results. - Performance bonuses: Additional earning potential tied to campaign performance and client success metrics. - Fully remote: Work from anywhere—we care about what you deliver, not where you sit. - High-value client portfolio: Work with law firms across the country on campaigns where your decisions have a direct, visible impact on client revenue. - Leadership trajectory: Step into a senior role within the PPC team with the opportunity to shape how the department evolves as the agency grows. - Flexible engagement: Full-time is preferred, but we're open to contract or part-time arrangements for the right candidate with exceptional expertise. Tech Stack - Google Ads - Google Local Services Ads - Google Analytics (GA4) - Google Tag Manager - Microsoft Ads - Meta Ads - Call Tracking & Attribution Tools - HubSpot CRM - Internal Reporting Dashboards About the Team You'll be joining a paid media team embedded within a full-service digital marketing agency that lives and breathes local service marketing. The broader team includes specialists in SEO, content, web development, and account management—all focused on helping law firms grow. The culture is built around transparency, ownership, and measurable results. People here are data-driven and collaborative; they share what's working, hold each other to high standards, and take pride in the outcomes they deliver for clients. A Note on Our Hiring Process We're prioritizing finding the right person over filling this role quickly. As part of the interview process, finalists will be asked to complete a campaign audit exercise—reviewing real performance data and presenting their analysis along with optimization recommendations. We want to see how you think, not just what you've done. Ready to own the paid media engine for a legal marketing leader? If you think in cost-per-lead, optimize for case value, and take pride in campaigns that actually move the needle—apply now.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Legal PPC is a different game. The stakes are high, the keywords are expensive, and the difference between a qualified case lead and a wasted click can mean thousands of dollars. We're a digital marketing agency that works exclusively with law firms across the United States, and we're looking for a senior paid search specialist who already knows this landscape inside and out. Today, our PPC work is spread across several team members. We're hiring this role to bring focused, senior-level expertise into the center of our paid media operation—someone who can consolidate strategy, raise the performance bar across every account, and take direct ownership of the campaigns that drive our clients' caseloads. This isn't about managing ads in bulk. It's about treating every dollar of ad spend as an investment with a measurable return. If you've spent years refining your craft in legal PPC, understand the economics of case acquisition, and want a role where your expertise directly shapes client outcomes—keep reading. This is a remote position open to candidates across the U.S. and Canada. What You'll Do - Run high-stakes legal campaigns end to end — Plan, build, launch, and manage paid search campaigns for law firm clients across practice areas. You'll own performance from keyword strategy through to qualified lead delivery. - Master Google Ads and Local Services Ads — These are your primary platforms. You'll manage campaigns across both, optimizing for the nuances of legal search behavior, geographic targeting, and lead qualification at every stage. - Develop strategies rooted in legal economics — Build campaign architectures that reflect how law firms actually value cases—factoring in practice area profitability, case value, and competitive dynamics to make every budget work harder. - Sharpen targeting and keyword strategy — Conduct thorough keyword research and audience analysis tailored to legal services demand in specific markets. You'll know which terms attract real prospects versus which ones drain budgets. - Optimize relentlessly for quality, not vanity metrics — Continuously refine campaigns with a focus on lead quality, conversion rates, and cost efficiency. You'll dig into the data daily, identifying what's working and eliminating what isn't. - Turn data into action — Analyze performance across accounts, surface patterns and opportunities, and execute scaling strategies that grow results without inflating costs. - Report with clarity and insight — Produce performance reports that go beyond dashboards—communicate the story behind the numbers to internal teams, account managers, and clients in a way that builds trust and informs decisions. - Elevate the team around you — Provide strategic guidance, mentorship, and quality oversight to fellow PPC specialists. Help standardize best practices and raise the overall caliber of paid media work across the department. What Success Looks Like - Client campaigns are consistently producing qualified legal leads at or below target cost-per-lead benchmarks. - Conversion rates and lead quality metrics are trending upward across the portfolio of managed accounts. - Campaign ROI is meeting or exceeding the agency's established performance standards for paid search services. - Lead output aligns with case value and client intake capacity—not just volume for volume's sake. - Junior specialists are benefiting from structured guidance, with visible improvements in campaign consistency and execution quality. - PPC processes and standards are better documented, more repeatable, and applied uniformly across accounts. Qualifications - Essential experience (5+ years): You've spent significant time managing paid search campaigns specifically for U.S.-based law firms—this is non-negotiable. - You have deep, hands-on proficiency with Google Ads and Google Local Services Ads in legal verticals. - You understand the economics of legal lead generation—case values, intake rates, practice area profitability—and you build campaigns around those realities. - You have a demonstrated history of generating qualified legal leads at competitive cost-per-lead levels. - You're experienced managing meaningful ad budgets—typically in the range of $3,000 to $30,000+ per client per month. - You're sharp with data: comfortable building analyses, spotting inefficiencies, and making optimization decisions grounded in performance metrics. - You've worked in an agency setting and know how to manage multiple accounts simultaneously without letting quality slip. Bonus Qualifications - Experience running campaigns on Microsoft Ads, Meta Ads, LinkedIn Ads, or Yelp Ads. - Background managing paid media for home services or other local service businesses. - Familiarity working alongside SEO and content marketing teams to align paid and organic strategies. - Hands-on experience with call tracking platforms and lead attribution systems. - Prior experience coaching or mentoring junior paid media professionals. Compensation & Benefits - Monthly compensation: $5,000–$9,000/month based on your depth of experience, expertise, and proven campaign results. - Performance bonuses: Additional earning potential tied to campaign performance and client success metrics. - Fully remote: Work from anywhere—we care about what you deliver, not where you sit. - High-value client portfolio: Work with law firms across the country on campaigns where your decisions have a direct, visible impact on client revenue. - Leadership trajectory: Step into a senior role within the PPC team with the opportunity to shape how the department evolves as the agency grows. - Flexible engagement: Full-time is preferred, but we're open to contract or part-time arrangements for the right candidate with exceptional expertise. Tech Stack - Google Ads - Google Local Services Ads - Google Analytics (GA4) - Google Tag Manager - Microsoft Ads - Meta Ads - Call Tracking & Attribution Tools - HubSpot CRM - Internal Reporting Dashboards About the Team You'll be joining a paid media team embedded within a full-service digital marketing agency that lives and breathes local service marketing. The broader team includes specialists in SEO, content, web development, and account management—all focused on helping law firms grow. The culture is built around transparency, ownership, and measurable results. People here are data-driven and collaborative, they share what's working, they hold each other to high standards, and they take pride in the outcomes they deliver for clients. Your closest collaborators will be fellow PPC specialists, account managers, and the SEO and content teams. A Note on Our Hiring Process We're prioritizing finding the right person over filling this role quickly. As part of the interview process, finalists will be asked to complete a campaign audit exercise—reviewing real performance data and presenting their analysis along with optimization recommendations. We want to see how you think, not just what you've done. Ready to own the paid media engine for a legal marketing leader? If you think in cost-per-lead, optimize for case value, and take pride in campaigns that actually move the needle—apply now.