Cherry Hill Programs

• Oversee multiple locations across our West Coast region for our Souvenir division • Manage operations, business strategies, and overall performance • Lead and motivate a team of District Managers and Operations Managers to reach sales targets • Develop district strategies and implementation plans to support regional and company initiatives • Determine district-wide staffing requirements and ensure hiring/onboarding standards are met • Recruit and train qualified District Managers and Operations Managers • Conduct site visits regularly, analyze sales activity and reports • Establish and maintain positive relations with venue management and staff • Oversee budgeted staff hours, scheduling, timecards and deliver accurate weekly reporting • Ensure adherence to all company policies and procedures, as well as laws and regulations

• Build scalable applications for desktop and mobile users using TypeScript, React, and PostgreSQL • Architect and optimize workflows with TurboRepo, GraphQL, and AWS services (S3, DynamoDB, CloudWatch, Lambda, EventBridge, Amplify) • Implement responsive, accessible UI with Tailwind CSS and shadcn/ui • Collaborate in an Agile environment using Jira and Git • Create and maintain documentation for our applications and their releases

• Write high-quality, engaging, and original content for social media, blogs, press releases, email campaigns, and other marketing materials • Manage and grow our social media presence on platforms such as Facebook, Instagram, LinkedIn, TikTok and Pinterest • Write, edit, and publish blog posts that align with our brand voice and target audience • Draft press releases to promote company news, product launches, and events • Collaborate with the marketing team to develop and implement content strategies that align with overall marketing goals and objectives • Track and analyze content performance metrics

• Maintain and enhance existing applications while developing new features and solutions • Build scalable applications for desktop and mobile users using Next.js, React, and PostgreSQL and TanStack • Collaborate in an Agile environment using Jira and Git

• Create, execute and optimize campaigns across Google Ads, Meta Ads, and similar digital advertising platforms • Monitor budget against performance metrics, assist with audience targeting and creative testing, and help improve return on ad spend • Contribute to SEO, AEO and broader digital growth initiatives • Maintain campaign tracking standards, including UTM tagging and attribution accuracy • Support marketing automation efforts such as email segmentation, workflows, landing pages, and forms • Assist with CRM data management, automation initiatives and ongoing platform updates • Support integrations between marketing platforms and third-party systems • Assist with Google Tag Manager updates, tracking enhancements, and performance monitoring • Participate in testing, quality assurance, and optimization of websites and backend marketing systems • Collaborate with web and UX teams to improve site performance and conversion rates • Support landing page creation, testing, and optimization • Track, analyze, and report on campaign performance using tools such as Google Analytics, ad platform dashboards, and marketing reporting tools • Translate data into actionable insights and clear recommendations for key internal and external stakeholders • Help maintain dashboards and ensure data accuracy across systems • Travel to local sets within the Souvenir and Holiday division for marketing photo opportunities

• Create, execute and optimize campaigns across Google Ads, Meta Ads, and similar digital advertising platforms • Monitor budget against performance metrics • Assist with audience targeting and creative testing • Contribute to SEO, AEO and broader digital growth initiatives • Maintain campaign tracking standards, including UTM tagging and attribution accuracy • Support marketing automation efforts • Assist with CRM data management and automation initiatives • Support integrations between marketing platforms and third-party systems • Assist with Google Tag Manager updates and performance monitoring • Participate in testing, quality assurance, and optimization of websites and backend marketing systems • Collaborate with web and UX teams to improve site performance and conversion rates • Track, analyze, and report on campaign performance using tools such as Google Analytics