CFS Brands

• Develop strategic sales plan to achieve top line growth specific to identified areas of priority specific to the region. • Discuss and develop business strategies with End-Users that align to overall objectives/goals with specific action items and timelines. • Establish and maintain relationships with key stakeholders within IDNs, End-Users, and other entities in each market. • Develop and execute timely communications plan with sales organization and End-Users. • Negotiate and execute contracts for business growth while minimizing costs. • Review and analyze market conditions to ensure sales plans are achieved.

• Reporting to the Director of Business Development, this position has top line sales responsibility for a specific region working with Strategic IDNs with a sales focus on developing business with end user customers. • This position interacts with Marketing, Sales Management, and Customer Service. • Must be strategic in approach and drive the execution of focused priorities while in alignment with overall company objectives/goals. • Develop strategic sales plan to achieve top line growth that is specific to identified focused areas of priority specific to the region. • Discuss and develop business strategies with End-Users that align to overall objectives/goals and have specific action items assigned with timelines of attainment. • Establish/develop and maintain relationships with key stakeholders/decision makers within IDNs, End-Users, regional contract management, regional GPOs, and other entities in each market. • Develop and execute timely communications plan with sales organization as well as with End-Users and Distributors. • Negotiate and execute contracts that afford opportunity for business growth while continually looking at ways to avoid/reduce potential costs associated with said contracts. • Review and analyze market conditions in order to take corrective actions to ensure sales plans are achieved (including consulting with end users, benchmarking with other suppliers, evaluating alternative sales partners, and adjusting prioritized focus as needed).

• Own and grow a portfolio of national and strategic regional C-Store and Grocery accounts, driving top-line revenue and margin expansion • Develop and execute multi-year account strategies, including assortment, pricing, promotions, innovation, and distribution expansion • Lead negotiations for national agreements, programs, and renewals, ensuring alignment with CFS Brands’ commercial and financial objectives • Partner cross-functionally with Marketing, Product Management, Supply Chain, Customer Service, and Operations to deliver best-in-class customer solutions • Translate customer insights, category trends, and competitive activity into actionable growth initiatives • Collaborate with distributor and broker partners to ensure strong execution at retail and DC levels • Forecast sales, manage pipelines, and deliver accurate reporting against targets and KPIs • Represent CFS Brands professionally with executive-level customer stakeholders and at industry events • Serve as a voice of the customer internally, influencing innovation, customization, and portfolio strategy