Catch Creation

• Launch and scale Taboola and Outbrain from zero to a ~$25K/day profitable spend target • Structure campaigns, ad sets, and creative tests across both platforms, including headline and thumbnail rotation supplied by the creative team • Manage site and publisher-level performance: blocklisting, allowlisting, bid modifiers, and dayparting at the sub-ID level • Determine test winners and losers using a structured framework — full-funnel signals (advertorial engagement, click-through to offer, post-click conversion), not just CTR and platform CPA • Set up and maintain tracking in Voluum, with attribution reconciled against Northbeam • Brief the creative team on new angles, hooks, and thumbnails based on performance data • Navigate Taboola and Outbrain compliance reviews — knowing what claims and creative styles pass and partnering with the team to adjust when needed • Own daily, weekly, and monthly reporting on channel health, scale trajectory, and learnings

• Own and execute our overall technology roadmap and platform architecture • Evaluate and recommend technology solutions that support multi-channel e-commerce growth • Ensure scalability, security, and reliability across all tech systems • Represent technology in leadership and strategic planning meetings • Lead, mentor, and manage our existing engineering team day-to-day • Set clear priorities, KPIs, and delivery expectations for the tech team • Identify gaps and make hiring recommendations where needed • Foster a culture of ownership, speed, and quality • Oversee and optimize our Shopify multi-store setup, including integrations, apps, and checkout flows • Manage integrations with order tracking tools, upsell/downsell sequences, and third-party platforms • Audit existing tech infrastructure and implement improvements for performance and reliability • Ensure our systems support Amazon, TikTok Shop, DRTV, and retail channel operations

• Lead and execute our transition from cash basis to accrual accounting, including restating historical financials and rebuilding the chart of accounts. • Own the migration from QuickBooks Online to NetSuite, partnering with our external NetSuite implementation consultant to ensure the system is configured correctly from day one. • Lead pre audit book cleanup in direct coordination with BDO, our external audit firm. • Own and manage the formal audit process from start to finish. • Own month end and year end close, ensuring accurate and timely financial statements. • Manage all aspects of the general ledger, accounts payable, accounts receivable, and payroll. • Build and maintain a strong internal controls environment to safeguard company assets. • Prepare and present monthly, quarterly, and annual financial reports to the CEO and leadership team. • Identify and implement process improvements as we build a finance function that can scale.

• Build and maintain custom Shopify Plus theme and backend customizations (Liquid, Shopify APIs, checkout extensibility) • Develop and improve internal tools, dashboards, and reporting systems that help our marketing and operations teams make faster decisions • Own API integrations between Shopify, 3PL providers, marketplaces, analytics platforms (e.g., Northbeam), and other third-party services • Design and maintain data pipelines that consolidate performance data across ad platforms, fulfillment systems, and sales channels • Troubleshoot and resolve technical issues across our e-commerce stack • Collaborate directly with marketing, creative, and operations leads to scope and prioritize projects based on business impact

• Own day-to-day accounting operations • Report directly to the CEO • Keep books clean, payments on time, and financial data accurate • Manage accounts payable and receivable • Vendor payment scheduling and execution • Credit card payment management • Payroll audit and processing • Handle influencer and contractor payments • Process manual refunds • Conduct daily cash reconciliation • Perform tax filing and compliance • Coordinate with external tax partners • Prepare month-end and year-end close processes • Maintain accurate records in QuickBooks and Fulfil.io

• Proactively message TikTok creators via TikTok Shop Affiliate Center • Pitch products, commission structures, and promotional opportunities • Manage high-volume daily creator conversations (DM-driven role) • Respond to inbound creator inquiries professionally and efficiently • Build long-term relationships with creators (not one-off posts) • Re-activate dormant creators and maintain creator pipelines • Keep creators engaged with new offers, launches, and promotions • Qualify creators before sending samples • Collect and verify shipping information • Coordinate with internal teams on sample fulfillment • Track sample delivery and posting status • Follow up to ensure creators post content • Encourage proper TikTok Shop linking, pinning, and reposting • Support participation in LIVE events, flash sales, and campaigns • Track outreach, responses, and creator activation • Share insights on creator feedback, objections, and trends • Identify high-performing creators for deeper partnerships

• Design high-converting web pages, landing pages, and digital assets • Translate product and business needs into user-centric designs • Work in Figma, Adobe Suite, or similar tools • Apply best practices in UI/UX, especially for ecommerce • Collaborate with Ukrainian developers for seamless implementation

• Create and manage Amazon shipment plans • Run and optimize Amazon Deals and Coupons • Perform inventory forecasting and stock monitoring • Manage Amazon Creator Connections • Assist with and optimize Amazon PPC campaigns • Handle Walmart account management (if applicable) • Monitor and resolve Amazon account health issues • Create and optimize Amazon product listings • Open, track, and resolve Amazon Seller Central cases • Conduct A/B testing for listings and creatives • Perform flat file uploads and bulk listing updates

• Maintain accurate financial records, including accounts payable and receivable • Reconcile bank, credit card, and payment processor accounts (Shopify, Stripe, PayPal, Amazon, etc.) • Track sales, refunds, chargebacks, fees, and taxes • Record and reconcile inventory-related transactions • Prepare monthly financial reports (P&L, balance sheet, cash flow) • Assist with sales tax/VAT reporting and compliance • Support payroll processing and expense tracking • Collaborate with management and CPA for month-end and year-end close

• Design digital assets for our website, email campaigns, paid ads, and social media • Create and maintain product imagery, banners, and promotional visuals • Use Figma to assist in designing and refining user interfaces (web & mobile) • Collaborate with marketing and product teams to align visuals with campaign goals • Ensure consistent brand visuals across all platforms • Apply light UI/UX thinking to improve layout, usability, and visual hierarchy