brandleads

• Technical implementation, further development and maintenance of modern websites using WordPress and Elementor. • Development of custom page layouts, maintenance of existing websites and technical optimization for performance, security and user experience. • Setup, administration and optimization of web hosting, domains, DNS, SSL certificates, mail servers and databases. • Execution of website migrations, backups, and setup of staging environments and development workflows. • Integration and configuration of forms, CRM systems, newsletter tools, tracking solutions as well as other plugins and integrations. • Implementation of technical requirements for lead generation, marketing automation and digital sales processes. • Optimization of loading times, Core Web Vitals and technical SEO. • Ongoing maintenance of WordPress websites, plugin management, error analysis, security updates and development of sustainable maintenance and backup concepts. • Technical support and optimization of social media and performance marketing platforms. • Setup and management of tracking, conversion measurement, Meta Business Manager, Google Ads, Google Tag Manager, Google Analytics and technical integrations for campaigns, lead generation and reporting. • Efficient use of modern AI tools to support development, problem-solving, automation and documentation.

• Develop and evolve brand identities — from logos and corporate design to design systems, sales collateral, presentations and consistent brand communication. • Conceptualize and design modern websites, landing pages and digital user experiences. • Create UX/UI concepts and screen designs, and reliably implement and maintain websites using WordPress and Elementor. • Develop creative designs for digital and offline marketing campaigns — from performance creatives, Google Ads and social media campaigns to landing pages and banners, as well as traditional advertising materials and sales collateral. • Design visual content for social media, content marketing and email marketing — including image and video assets, infographics and creative content formats. • Use modern AI tools efficiently for ideation, content creation, image generation and optimization of creative workflows.