American Society of Crime Laboratory Directors (ASCLD)

• Build, advance, and maintain an active pipeline aligned to annual quota and forecasting expectations • Target customer segments include Public Safety Answering Points (PSAPs), Fire and Police Services, municipalities and regional authorities, Emergency Operations Centers (EOCs), and organizations requiring mass notification and public alerting capabilities • Adopt AI tools as part of daily support workflows to enhance productivity, improve response quality, and support continuous learning. • Accurately understand, deliver, and articulate Versaterm’s value propositions to local government agency prospects and decision-makers • Demonstrate software solutions to agency leadership and end-users • Operate effectively in a fast-paced, growing business unit while working within Versaterm’s overall sales parameters • Manage all activity related to your sales opportunities within Versaterm’s Salesforce CRM system • Stay up to date on the public safety competitive landscape and emerging technologies • Perform other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities • Operate comfortably in regulated environments with long sales cycles, multiple approval layers, and high operational accountability • Position NG9-1-1 call handling and emergency notification solutions in compliance with Canadian standards, including CRTC directives, provincial frameworks, and telecom partner requirements • Drive solution-based selling across call handling, UCMS, logging, and emergency notifications, positioning Versaterm as a long-term public safety partner • Lead complex, multi-stakeholder sales cycles involving procurement teams, technical authorities, telecom partners, and executive leadership • Collaborate closely with Canadian telecom providers, technology partners, and system integrators to support successful deployments and long-term customer success

• Manage and process payroll for our growing workforce across multiple business entities in both Canada and the United States. • Accurately process semi-month or bi-weekly payrolls for employees in both the Canada and the US, ensuring compliance with provincial, federal, state, city and local legislations within ADP. • Ensure timely delivery of payroll services to over 650 employees. • Administer payroll for multiple entities within the organization, including calculating wages, overtime, bonuses, and deductions. • Ensure compliance with applicable labor laws, tax regulations, and payroll standards in Canada and the US. • Perform payroll related reconciliations and audits. • Prepare and submit payroll tax filings, including T4s, T4As, RL1, T2200s, W2s, W2-Cs, 1095-C and 5500s. • Monitor updates to tax laws and labor standards in both countries, making adjustments as necessary. • Address and resolve payroll and benefit related inquiries from employees, such as pay discrepancies, tax withholdings, and benefit deductions. • Educate employees on payroll processes and policies. • Maintain payroll systems and databases, ensuring accuracy and security of employee data. • Collaborate with IT and HR teams to implement system upgrades or integrations as needed. • Work closely with HR, Finance, and Accounting teams to ensure seamless payroll operations and reporting. • Assist in audits related to payroll and benefits. • Identify inefficiencies in payroll processes and implement improvements to enhance accuracy and efficiency. • Develop and document payroll procedures and best practices.

• Serve as a trusted advisor and primary point of contact for enterprise accounts. • Build deep understanding of each customer’s business goals, organizational structure, challenges, and success metrics. • Maintain accurate customer contact information; track org changes, decision makers, and stakeholders. • Prepare and lead standardized quarterly touchpoints and QBRs, driving strategic conversations and showcasing value delivered. • Align with customers on agency goals, program objectives, and annual business outcomes. • Review corporate updates, roadmap changes, and trends relevant to the customer’s long-term strategy. • Establish future meeting cadence; expand executive or stakeholder participation when necessary. • Provide coaching post implementation to ensure smooth adoption and early value realization. • Continuously educate customers on new product capabilities, best practices, and industry insights. • Review usage metrics/telemetry, adoption patterns, and business case impact tied to SLAs. • Surface whitespace opportunities based on account maturity, use cases, and operational needs. • Conduct quarterly monitoring of support tickets (e.g., within Zendesk) to identify patterns, risks, or inefficiencies. • Ensure SLAs are being met and review critical or unresolved support cases during QBRs. • Track open projects, enhancement requests, and roadmap commitments; ensure transparency and follow through. • Moderate group meetings (set agenda, establish objectives, capture actions/decisions, collect feedback, and publish recap notes). • Assist with onboarding by distributing product knowledge materials, playbooks, and tools to accelerate time-to-value for client adoption. • Partner with Marketing to plan and host webinars; own the end-to-end scaled education flow (promotion, delivery, recording, follow-ups, and content repository). • Publish the monthly/quarterly newsletter highlighting product updates, best practices, recordings, and upcoming training. • Share success stories and surface upsell/cross sell signals to Sales/Account Management based on usage patterns, maturity milestones, and customer feedback. • Coordinate with Product and Support to ensure customers have clarity on status and next steps, attend meetings with product to fully understand product roadmap and planned enhancements. • Act as the internal advocate for customers—translating their needs into actionable insights for Product, Engineering, Support, and Leadership. • Deliver and document structured VOC feedback on feature requests, adoption blockers, and market trends. • Lead renewal conversations with a proactive focus on value, outcomes, and future growth. • Partner with Sales on cross sell and upsell opportunities, providing talking points and context based on business alignment. • Maintain awareness of open opportunities, procurement cycles, and Salesforce pipeline activity. • Maintain clear communication channels with customer stakeholders at all levels. • Provide timely updates on product changes, best practices, case escalations, and risks. • Document all key interactions, risks, and opportunities in internal systems.

• Serve as a trusted advisor and primary point of contact for enterprise accounts. • Build deep understanding of each customer’s business goals, organizational structure, challenges, and success metrics. • Maintain accurate customer contact information; track org changes, decision makers, and stakeholders. • Prepare and lead standardized quarterly touchpoints and QBRs, driving strategic conversations and showcasing value delivered. • Align with customers on agency goals, program objectives, and annual business outcomes. • Review corporate updates, roadmap changes, and trends relevant to the customer’s long-term strategy. • Establish future meeting cadence; expand executive or stakeholder participation when necessary. • Provide coaching post implementation to ensure smooth adoption and early value realization. • Continuously educate customers on new product capabilities, best practices, and industry insights. • Review usage metrics/telemetry, adoption patterns, and business case impact tied to SLAs. • Surface whitespace opportunities based on account maturity, use cases, and operational needs. • Conduct quarterly monitoring of support tickets (e.g., within Zendesk) to identify patterns, risks, or inefficiencies. • Ensure SLAs are being met and review critical or unresolved support cases during QBRs. • Track open projects, enhancement requests, and roadmap commitments; ensure transparency and follow through. • Moderate group meetings (set agenda, establish objectives, capture actions/decisions, collect feedback, and publish recap notes). • Assist with onboarding by distributing product knowledge materials, playbooks, and tools to accelerate time-to-value for client adoption. • Partner with Marketing to plan and host webinars; own the end-to-end scaled education flow (promotion, delivery, recording, follow-ups, and content repository). • Publish the monthly/quarterly newsletter highlighting product updates, best practices, recordings, and upcoming training. • Share success stories and surface upsell/cross sell signals to Sales/Account Management based on usage patterns, maturity milestones, and customer feedback. • Coordinate with Product and Support to ensure customers have clarity on status and next steps, attend meetings with product to fully understand product roadmap and planned enhancements. • Act as the internal advocate for customers—translating their needs into actionable insights for Product, Engineering, Support, and Leadership. • Deliver and document structured VoC feedback on feature requests, adoption blockers, and market trends. • Lead renewal conversations with a proactive focus on value, outcomes, and future growth. • Partner with Sales on cross sell and upsell opportunities, providing talking points and context based on business alignment. • Maintain awareness of open opportunities, procurement cycles, and Salesforce pipeline activity. • Maintain clear communication channels with customer stakeholders at all levels. • Provide timely updates on product changes, best practices, case escalations, and risks. • Document all key interactions, risks, and opportunities in internal systems.

• Define the product's vision and strategic direction, ensuring alignment with company objectives and customer needs. • Clearly articulate the business case and customer value for each initiative or feature. • Serve as the recognized subject matter expert on the product, the market, and the competitive landscape. • Translate product strategy into actionable plans, determining what to build and when to release it. • Build and maintain a detailed development roadmap for internal teams and a high-level roadmap for executives and customers. • Gather input from customers, internal stakeholders, and market research to shape the roadmap. • Partner with engineering and cross-functional teams to ensure delivery meets market needs and quality standards. • Collect and curate ideas from customers, sales, and internal stakeholders for the backlog. • Prioritize features by balancing user value, development effort, time to market, and competitive differentiation. • Track and evaluate product performance including feature adoption, customer satisfaction, and churn/renewal drivers. • Run trials, pilots, and MVPs to validate assumptions before broader launches. • Perform ongoing market and competitor research. • Collaborate internally with engineering, sales, marketing, partner success, support, implementation, finance, legal, and the leadership team. • Engage externally with customers, end-users, and partners to gather feedback and ensure the product meets real-world needs. • Promote the product through training, sales enablement, webinars, and direct customer interactions.

• Define the product's vision and strategic direction, ensuring alignment with company objectives and customer needs. • Clearly articulate the business case and customer value for each initiative or feature. • Serve as the recognized subject matter expert on the product, the market, and the competitive landscape. • Translate product strategy into actionable plans, determining what to build and when to release it. • Build and maintain a detailed development roadmap for internal teams and a high-level roadmap for executives and customers. • Gather input from customers, internal stakeholders, and market research to shape the roadmap. • Partner with engineering and cross-functional teams to ensure delivery meets market needs and quality standards. • Collect and curate ideas from customers, sales, and internal stakeholders for the backlog. • Prioritize features by balancing user value, development effort, time to market, and competitive differentiation. • Track and evaluate product performance including feature adoption, customer satisfaction, and churn/renewal drivers. • Run trials, pilots, and MVPs to validate assumptions before broader launches. • Perform ongoing market and competitor research. • Collaborate internally with engineering, sales, marketing, partner success, support, implementation, finance, legal, and the leadership team. • Engage externally with customers, end-users, and partners to gather feedback and ensure the product meets real-world needs. • Promote the product through training, sales enablement, webinars, and direct customer interactions.

• Shape and execute Versaterm’s global brand and external communications strategy. • Drive a unified market narrative and brand voice. • Oversee all aspects of external brand and communications. • Work cross-functionally with Executive leadership, Product, Sales and People teams. • Develop integrated strategies that align brand, communications, and go-to-market priorities. • Lead the development and execution of communications strategy across media relations, corporate reputation and brand storytelling. • Manage global PR agency partnerships and external communications partners. • Oversee corporate announcements, product launches and strategic narratives. • Develop strategic communications for senior leaders, including thought leadership articles.

• Shape and execute Versaterm's global brand and external communications strategy • Drive a unified market narrative and brand voice • Oversee all aspects of external brand and communications • Develop integrated strategies that align brand • Lead the development and execution of Versaterm’s communications strategy • Manage global PR agency partnerships • Develop strategic communications for senior leaders • Support internal and external presentations • Shape communications that connect employees to the company’s vision

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals. • Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools. • Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps. • Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts. • Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value. • Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel. • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams. • Ensure consistent brand representation across all marketing assets, events and customer communications. • Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness. • Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy. • Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert. • Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals. • Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools. • Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps. • Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts. • Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value. • Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel. • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams. • Ensure consistent brand representation across all marketing assets, events and customer communications. • Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness. • Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy. • Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements as a product subject matter expert. • Performs other related duties as assigned to support team objectives, departmental needs, and overall organizational priorities.