Alto-Shaam, Inc.

• Develop relationships with foodservice operators to drive sales and adoption of our equipment solutions. • Meet with chefs, kitchen managers, and owners to understand their operational challenges and recommend equipment solutions that improve kitchen performance. • Invite and qualify restaurant operators to attend regional hands-on events. • Explain the benefits of Alto-Shaam technology in practical, culinary terms. • Build relationships with local operators and actively develop new opportunities within your territory. • Partner with internal culinary experts, manufacturer reps, and dealer partners to support customers from initial introduction through installation and ongoing use.

• Develop and execute a comprehensive annual business plan focused on "hunting" and new account acquisition • Generate high-value leads through cold calling, industry networking, and strategic tradeshow engagement • Maintain an aggressive travel schedule (70%+) to ensure high-frequency "face-time" with targeted client bases • Act as the lead point of contact for all customer account matters, building "Trusted Advisor" relationships with C-Suite stakeholders • Advocate for the customer during solution development; collaborate with cross-functional teams to engineer pricing, proposals, and equipment trials • Monitor product launches and "roll-outs" to ensure successful, timely delivery according to customer objectives • Negotiate contracts and close agreements to maximize enterprise-wide profit • Provide accurate monthly/quarterly sales forecasting and pipeline tracking via CRM • Manage and maintain the annual Travel & Entertainment (T&E) in accordance with corporate policy • Identify and report on market trends and competitor activity • Provide fact-based feedback to the Product Management team to influence New Product Development (NPD) opportunities

• The Regional Sales Manager is responsible for managing, achieving sales goals, and development of relationships with dealers, consultants, major end users, and the rep groups in their assigned territories. • This position will serve as a primary point of contact for these channel partners and Alto-Shaam to help create the customer experience. • The role will identify, develop, and grow customer accounts in their designated region. • They will work cross functionally to ensure that any customer issues are addressed and that Alto-Shaam receives accurate communication of the customer needs or issues. • Exhibit and continually develop attributes and characteristics consistent with Alto-Shaam mission, purpose and values. • Understand, support, prioritize and execute the corporate sales growth strategies while achieving company sales objectives within their assigned territory. • Attain comprehensive knowledge and understanding of Alto-Shaam product line categories, technologies and related applications, as well as our competitors. • Visiting and maintaining contact with the customers and prospective customers to ensure accurate understanding of their ‘needs’ and ‘wants’ and how Alto-Shaam’s product can help address those needs. • Maintaining customer accounts in Alto Shaam’s CRM system to accurately show customer status, activity and forecasting; other routine reporting functions as required. • Create marketplace demand through specification of Alto-Shaam products. • Actively use, understand, and update our CRM tool for Alto-Shaam Engage, train, develop and manage representative agencies within established geographic territory to develop profitable sales opportunities utilizing all market resources available. • Relationship development and regular call frequency to targeted market segments including wholesale channel partners (foodservice dealers), design consultant firms, chain and key accounts and end users. • Participation and active engagement in strategic planning and marketplace development objectives • Maintain aggressive travel schedule (50%+ travel required)