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KSV

An ad agency that specializes in sustainability, a member of the MAGNET Network, and a certified woman-owned B Corp.

Marketing Analytics Lead

Data ScientistData ScientistOtherRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

95 days ago

Salary

$80K - $100K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishBigQuerySQL

Job Description

Marketing Analytics Lead

KSV

• Own marketing measurement strategy across channels and campaigns, including technical requirements and success criteria. • Define and maintain KPI definitions, metric governance, and reporting standards to ensure consistency across teams and tools. • Establish an experimentation approach, including A/B testing and multivariate testing, and translate learnings into optimizations. • Forecast campaign performance and guide budget allocation using historical performance and market trends. • Build and maintain the marketing analytics infrastructure. • Integrate data across marketing platforms, CRM systems, and website analytics sources to create a unified view. • Own data quality: validation, anomaly detection, documentation, and ongoing improvements to accuracy and reliability. • Maintain/optimize data pipelines and partner with IT/engineering as needed. • Gather, analyze, and interpret campaign and customer data to identify performance drivers and opportunities. • Provide clear recommendations on targeting, messaging, creative/testing learnings, and budget allocation to improve ROI and outcomes. • Develop recurring performance narratives for stakeholders that connect marketing activity to business impact. • Establish scalable reporting: automated dashboards, standardized reporting views, and self-serve performance tracking. • Create reports and dashboards to track campaign effectiveness and communicate insights. • Build visually compelling presentations using tools such as Looker Studio. • Serve as the day-to-day analytics partner to leadership, media planning/buying, and cross functional teams.

Job Requirements

  • Bachelor’s degree in marketing analytics or related field (or equivalent experience).
  • 5+ years of experience in data analysis and marketing analytics (agency experience preferred)
  • Strong understanding of marketing metrics and attribution modeling.
  • Excellent communication and presentation skills, able to convey complex insights clearly.
  • Proven ability to operate independently in a fast-paced environment (high ownership/self-management).
  • Experience working with media performance data across paid search, paid social, display, video, programmatic, etc.
  • Curiosity around advanced analytics such as attribution, forecasting or testing frameworks.
  • Advanced SQL proficiency
  • Strong experience with Google Analytics and Google Tag Manager.
  • Hands on experience with Funnel.io for data transformation/modeling and dataset management.
  • Experience with a marketing data warehouse (preferably BigQuery) and working with integrated marketing datasets.
  • Dashboard development and automation experience (Looker Studio).

Benefits

  • Professional development opportunities
  • Flexible working arrangements

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