• Execute a comprehensive fundraising plan, including targeted strategies for constituent cultivation, recruitment, and stewardship; conduct meaningful outreach to prospective constituents, fundraising groups, and external leaders to secure participation and support • Build and manage a robust prospect pipeline in partnership with the Vice President and key stakeholders by identifying new opportunities through multiple channels and preparing compelling materials to acquire and retain fundraising groups • Engage external leaders across functions to develop mutually beneficial collaborations aligned with partner objectives and Blood Cancer United goals; identify and optimize value propositions that drive mission impact and sustainable revenue growth • Provide expertise, guidance, modeling, and coaching to regional teams in developing and executing account strategies, managing high-level volunteer groups, driving revenue-generating activities, and maintaining fiscal controls • Serve as a strategic thought partner to the Vice President in developing plans for assigned products and initiatives, including communications, timelines, implementation approaches, and performance measures • Lead and complete national campaign projects, including tool development and updates, data collection and analysis, training support, and other national initiatives • Provide high-level expertise across the collegiate space to expand participation, strengthen strategic partnerships, and support campaign and mission funding needs • Represent Blood Cancer United with credibility, professionalism, and mission alignment, exemplifying the One Blood Cancer United mindset and setting a standard of excellence for peers and stakeholders • Achieve annual revenue targets by creating, implementing, evaluating, and adjusting personalized fundraising and account strategies • Produce forecasts and projection reports by evaluating recruitment and fundraising activity, fundraising efficiency, community engagement, campaign satisfaction, and overall campaign performance • Maintain a strong working knowledge of Blood Cancer United's mission, programs, and organizational priorities and support broader organizational initiatives • Perform other related duties as assigned

• Support delivery of a mission-focused Dare to Dream campaign • Ensure mission messaging is reflected across campaign materials and experiences • Connect fundraising efforts to impact and purpose • Reinforce a positive and meaningful participant experience • Drive execution to support Dare to Dream revenue goals • Support P2P growth through participation, engagement, and fundraising efforts • Translate strategy into clear plans and lead day-to-day execution across campaign channels (P2P, Philanthropy, Business Partnerships) • Monitor performance and identify opportunities to improve results • Support reporting, tracking, and data visibility • Partner with regions to drive pipeline, growth, and consistent execution • Maintain clear communication and alignment across regions • Support partnerships, sponsorships, and matching gift efforts • Build strong relationships with internal teams and stakeholders • Collaborate with the School Engagement Manager to align efforts • Ensure volunteers have clear roles, direction, and support • Support development and execution of volunteer engagement efforts • Provide direction to temporary staff, ensuring work is organized, prioritized, and executed effectively • Partner across teams to maintain alignment and progress

• Build a scalable growth engine from the ground up • Drive new business and market positioning • Define and execute a go-to-market strategy for Portugal (with future expansion to Iberia) • Create a strong, consistent, and qualified pipeline • Lead outbound initiatives and develop strategic client relationships • Increase win rates and deal quality • Bring structure, discipline, and predictability to the sales process • Track and optimise key commercial KPIs • Lead discovery, proposals, and strategic pitches • Position IMPACT as a trusted partner in complex digital initiatives • Guarantee the feasibility and quality of what is sold • Ensure smooth transition from sales to delivery • Act as a bridge between the commercial and delivery teams

• Creation and implementation of the purchase UA strategy and scale of advertising channels. • Participation in the creation and testing of advertising creatives. • Running and scaling advertising campaigns. • Initiating tests and testing hypotheses. • Reporting. • Conducting marketing research. • Cultivating key strategic relationships with partners. • Close collaboration with product, creative, and analytics team.