• The Regional Sales Representative (RSR) is a consultative sales role responsible for working with end users and all levels of the Distributor network to drive profitable business with targeted accounts. • Responsible for total sales of assigned product segment and SKUs within a defined geographic territory. • Will be expected to meet or exceed the sales plan for the defined territory for the sales period. • Develop a distribution partner (regional and branch locations) strategy for the assigned region. • Provide appropriate education, engage in ride-alongs, complete business reviews, exhibit at open houses, and develop co-op marketing programs in tandem with Marketing. • Identify product conversion opportunities, engage in/coordinate product trials, and negotiate commercial terms as necessary. • Reporting – Communicate as required within the business all necessary information from financial results to strategic intent within the assigned territory. • Utilize the system for all areas of documentation required within the region. • Coordinate and communicate as necessary on open orders, shipping, accounts receivable, etc., to ensure complete account management always. • Attend business meetings, trade shows, or other required industry/business events as required. • Support the Operations team to ensure proper coverage of production operations. • Follows the 80/20 philosophy in prioritizing daily tasks and serves as a contributing member of the Technical Operations Staff. • Travel is required (75% or more).

• Drive growth by identifying, validating, and commercializing new opportunities across Drywall, HVAC, and MEP construction segments. • Achieve territory sales and profitability goals by expanding existing accounts and developing new business opportunities. • Build and maintain strong relationships with distributors, contractors, end users, and industry stakeholders. • Conduct jobsite visits, product demonstrations, training sessions, and troubleshooting support to drive customer success. • Serve as the voice of the customer by providing market insights, competitive intelligence, and feedback to support innovation and product development. • Develop and execute territory, account, and market penetration plans using data-driven analysis and the 80/20 principle. • Generate new business through prospecting, lead development, cold outreach, and targeted growth strategies. • Collaborate with cross-functional teams and industry partners to resolve customer issues, support initiatives, strengthen brand presence, and drive business results

• Meet and exceed established unit and revenue selling quotes of core products equipment • Perform regular face-to-face core product demonstrations for all key accounts • Maintain thorough understanding of competitive landscape • Utilize consultative, value-based and solutions focused sales methodology • Generate and maintain territory report • Manage corporate accounts and complex sales • Maintain focus on continuous improvement

• Responsible for total sales of assigned product segment and SKUs within a defined territory • Meet or exceed sales plan for the defined territory • Develop and document a strategic vision to partner with distributor locations to organically grow revenue • Provide appropriate education, engage in ride-alongs, complete business reviews, exhibit at open houses, and develop co-op marketing programs • Identify product conversion opportunities, engage in/coordinate product trials, and negotiate commercial terms as necessary • Communicate necessary information from financial results to strategic intent • Utilize Salesforce.com for documentation and management of leads • Execute all contractual process requirements and document within SFDC • Document all opened CBI opportunities and provide information as required from product management